Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does it matter what text you wrap in an H1 tag?
-
Typically H1 tags are reserved for page headings, i.e. on a blog post the blog post title is very often the pages H1, or top-level heading as the W3C puts it.
On the SEOmoz home page they currently have "SEO Software." as their H1 tag, which seems perfectly reasonable and to me fits the W3C criteria.
However, what if the primary keyword for SEOmoz was "seo community" so they decided to wrap just those two words in the sentence that follows on their home page and maintain the existing style of the words "seo community" with CSS. (see attachment)
Are there any arguments against doing that?
Would Google be able to detect this? If so, would Google care?
I do believe the overall importance of the H1 tag has lessened to a degree, however I still believe they are valuable to an extent and would love to hear anyone's thoughts.
-
The same H1 rule goes for all other headers.
Headers are headers, mixing them in with the text content isn't very helpful in a user perspective.
A quick tip is to try to add questions to the h2 to keep the text SEO and user friendly.
So let's rephrase this into a h2 question:
Interested in commercial landscaping design?
We're the ones to call!
Call us at 1-866-236-7263 or contact us by email.
Hope I could help
Best,
Gustav
-
Great Q&A here - very clear and helpful. Now let me expand the question to H2 tags. If I keep the H1 as a proper heading on a page, but embed an H2 tag in a sentence is that considered acceptable SEO tactics?
Here's the example - as the 3rd paragraph of a page:
If you’re interested in
commercial landscaping design
, we’re the ones to call. Call us at 1-866-236-7263 or contact us by email.
What do you think?
-
Ok, now I understand what you meant
I agreee, In my opinion that's not a good way to use an H1 tag.
It would still work for rankings but I would also consider it as trying to cheat google.
It's always better to look at the sentence and restructure it and make it more of a selling copy text, for example:
The largest SEO community!
SEOmoz Pro combines campaign-based monitoring, actionable recommendations, and premium access to the web's largest seo community <a href="">- try it free for 30 days!</a>.
/ Gustav
-
Hey Gustav, thanks for the response. As a quick follow up for clarity on my end. Here's an example of what I was referring to using the SEOmoz home page as an example again. Would it be okay from your perspective to do the following?
SEOmoz Pro combines campaign-based monitoring, actionable recommendations, and premium access to the web's largest
SEO community
- try it free for 30 days.
Again, assuming that primary keyword for SEOmoz is "seo community." To me this is an effort to try and fool Google into thinking that SEO community is your top-level heading when in reality it's just a section of a sentence. Would you agree?
-
Hi! to specify: Yes, the words in the H1 tag matters
-
Hi!
The H1 is always important, I've tried several test with the h1 and title tag to see if the correlation still works and improve rankings. In my experience it does.
As long as you don't use css to modify the h1 so that another element of the text below is actually bigger or resemble an h1 it should be fine. Don't try to fool Google by changing the appeareance of the h1 to much(use common sense), remember you can always use an H2 tag below if it makes the content better.
Remember the H1 should always be unique for the page and should not be the same on several pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does Google handle read more tags in Wordpress
Hi Everyone I am wondering how Google handles the read more tag in Wordpress. I pasted the link to a blog post on Google and found nothing (domain.com/post#readmore). Then I paste the version without #readmore (domain.com/post) and found that Google indexed the page but with the option to click "read more" to read it. The full blog post is not in their index, just the version asking you to read more. Is this because Google hasn't gotten to it or is Google ignoring it. I am not sure but ideally I rather have the full blog post indexed, not the read more version. I am curious to whether this will cause duplicate content issues. What are your experience with this and is it advisable to use an alternate method for read more. Maybe with a Wordpress plugin. Thanks in advance.
On-Page Optimization | | gaben0 -
How can i define a ALT Tag for Youtube videos?
Hello, When i scan with SEMrush it shows all such pages do not have ALT Tags http://img.youtube.com/vi/iJ4pmmRSZxc/hqdefault.jpg What should the ALT be for them and how can i control as we have 1000's of Youtube videos displayed on various parts of our website Thank you
On-Page Optimization | | ktrinkqao120 -
Should I Use WooCommerce Tags & Attributes?
I'm helping an online furniture store search engine optimize a WooCommerce store and I'm trying to make sure our taxonomies make sense. I'd love any help you guys can give, but I'm particularly interested in determining whether we should use tags. Product attributes make sense to me, but I'm concerned to use tags because of the propensity for creating duplicate content. Thanks in advance for any help you guys are willing to give.
On-Page Optimization | | cbizzle0 -
Is there any benefit to removing brand name from the title tag?
I just signed up for Moz recently, and have noticed that in my crawl errors, I have hundreds of issues with my title tag being too long. My business is selling prints for landscape/travel/nature photography, and I've built these pages dynamically to where the title tag for pages selling individual photos has the title of the photo for sale followed by a hyphen and then the brand name. The same goes for gallery pages "Gallery Name | Brand Name". Would it be worth it to shorten the title tags by removing the brand name from these pages? Or will that actually harm more than help? Thanks in advance!
On-Page Optimization | | shannmg10 -
Does Bolding Text Have Any Impact on SEO?
Someone told me it does but I thought that was old school way of thinking. Any thoughts?
On-Page Optimization | | tryfantasy1 -
Duplicate anchor text vs poor relevance in internal links
We're writing a number of blog posts, all based around a particular head-term (call it "women's widgets"). Each post will be centered around a different long-tail keyword (e.g. "women's brandA widgets", "women's brandB widgets", "women's type1 widgets", etc.). We want to link from the blog posts back to the main "women's widgets" category-level page on our site. Should we: a) Use the words "women's widgets" in each blog post and link that to the "women's widgets" page? This would be the most relevant, but it also seems like using the same anchor text on all of the posts, and linking to the main page, is not good since Google doesn't like seeing the same exact anchor text all the time, right? b) Link the long-tail keyword ("women's brandA widgets") to the main "women's widgets" page? That would solve the anchor text duplication issue, but then the anchor text doesn't seem relevant to the page being linked to (it might never mention "brandA" on that main page at all), and I think it would also hurt the blog post's chances of ranking for the long-tail keyword since we're basically saying that there's a more relevant page for that keyword somewhere else (i.e. you shouldn't link out from a page using the phrase you're trying to optimize that page for). c) Link a nearby word/phrase instead? For example, we could say "Trust Companyname.com for your women's widget needs", and link "Companyname.com" to the "women's widget" page. By proximity to the keyword phrase, that may help a bit, but again the relevancy of the anchor text to the page being linked to is fairly low. I'd hate to have a bunch of "click here", "read this" or "company name" anchor texts being used, just in the name of not overusing the head-term in the anchor text. Are we just missing something, or misunderstanding Google's preferences? What do you do when you don't want to overuse a keyword in anchor text, but you still want to link to a main category-level page using the head-term in order to tell Google that that is the most relevant, best page for that keyword? Is anchor text duplication more of a problem for external backlinks, and less of an issue for internal interlinking? Do you have a different suggestion, other than what I outlined above? Thanks for the help!
On-Page Optimization | | BandLeader
John0 -
Break in H1 tag - big, small or no problem?
Hi, I've just taken on a new ski client who offers ski instructor courses. The landing page for the keyword [ski instructor courses] was created by the web agency but with no heading tags... http://www.snowrehab.com/ski-instructor-courses Subsequently they've put them in but I've noticed the H1 tag has a break in it where 'ski' is on a separate line to 'instructor courses' Is this an issue that need to be addressed? Also I can't look up the page in the Moz on-page grader - any ideas why? Many thanks! Richard
On-Page Optimization | | richardpatey0 -
Do images work as a H1
Is a h1 tag wrapped image with a optimized alt tag as effective as text wrapped in a h1 tag?
On-Page Optimization | | EAOM0