Mechanical Turk for reviews
-
Hi all,
The website we run is B2B and we have a very difficult time getting customers to write reviews. We have some ideas in the works to get some organically, but I'm exploring the option of using Mechanical Turk. I want the reviews to be sincere, or at least somewhat insightful for customers, but mainly I'm looking for unique content. Does anyone have experience with this or advice on the matter? Thanks in advance!
-
How can you use Mechanical Turk here in an ethical way? Are the writers going to actually use your product? I doubt it (unless it's an informational product, and you're giving it away to them for free? You didn't really offer too much information).
I agree with EGOL - if you don't ask for reviews, you wont get them. In one of my businesses where this is relevant, we specifically ask for a review of the order process at the time of the order, on the thank you page. We also email 24 hours later to solicit a review, and again 7 days later. Anyone who actually does leave a review, we again hit them up for a social "share" or the review they just left. Even with all of that, our review rate is only 1-2% of our customers. Simply put, if you're not aggressively soliciting reviews, they're not going to happen.
On a more functional level, make sure it's as easy as possible to actually write the review. Facebook or twitter integration could make it easier, streamlining the login process (or skipping it altogether), or getting rid of captcha (this would obviously go hand in hand with manually deleting junk reviews, or disallowing links of any kind).
-
... if you want reviews then ask your customers....
Any time a customer tells you that they like a product or that you did a great job is an excellent time to ask for a review. Tell them how much it would help you.
Also, lots of the review systems automatically send an email message to the customer a few days after the purchase (about the time it would arrive by mail).
If you do not ask for reviews they will not happen.
-
Thanks EGOL, I definitely see your point. Do you have any suggestions to get reviews in B2B? We literally don't get any product reviews at all.
-
Just opinion... If you want content hire a genuine content writer.... if you want reviews then ask your customers instead of getting "pot luck" from MT.... your customers are smarter than you think... they will be able to smell the phony Turker BS.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content? - Ecommerce reviews loading the same products on every page
Hello there! I use a plugin on my ecom site that shows customer reviews - not product reviews but general shopping experience reviews. The plugin also loads links and short descriptions of products those customers bought. Having installed it site-wide, on every page there are short descriptions of the same products. Of course, as people leave new reviews the content changes (but it doesn't happen very often). So the question is: Is having links and short descriptions of the same products on every page harmful for SEO in this case? I'd be grateful for any insight into this matter.
On-Page Optimization | | thpchlk0 -
Google Reviews Plugin - Does This Impact Negatively On SEO By Diluting Optimisation
I know optimisation is now considered 'old hat' but like many old hats not only is it comfortable but it is (in my experience) still functional and working in ranking websites. Yes there are plenty of other drivers, but I still consider optimisation to be important, hence the question Google Reviews Plugin - Does This Impact Negatively On SEO By Diluting Optimisation? From my (limited in many ways) understanding this puts hundreds if not thousands of extra words on a page - so this must surely be reducing the amount of optimisation? And then could it actually lead to a decline in rankings? Has anyone had any experience in this, I would love to use the Google Reviews plugin but just wanted to be sure first... Many thanks KT
On-Page Optimization | | Markkc1 -
Putting review aggregation in product's navigation
Do you guys think it's a bad idea to put a review aggregation page in a product's navigation? Such as: "Which Brand of Men's Shampoo Is Best for You?" Rand suggests against it in this Whiteboard Friday as it interferes with a product's funnel, but I wonder if including it in navigation will give a domain and that page increased authority for a head keyword, such as "men's shampoo." What do you guys think?
On-Page Optimization | | Edward_Sturm0 -
I want to place reviews from a review site also on my client's website, what's the right way to do that?
My client is doing a good job fitting rooftops out with solar panels. his customers are happy and ready to show this in online reviews. He has a partnership with a review site that gives him new leads, but I just don't want him to lose this valuable reviews just to this one review site.. Here's what i came up with and I love to hear your opinion on this;
On-Page Optimization | | JoostDerks
I'll copy the content of the solarpanel review site, place it on my client's website in hreview. the contents canonical will be rightfully set to the review site, this way I want to avoid the duplicate content thing, but get the hard earned yellow stars in my client's SERPs. and show the visitors of my clien't s site what a great job he is doing, on his own website.. This is the first time I thought of this solution and I wonder if I'm forgetting something.. Is this solution safe with Google/Bing/Yahoo?0 -
Page Review Please
Can you please tell me what I can do to improve the SEO of this page. I feel like I am seeing the forest and not the trees or the other way around. I just want to learn from the errors of this page, so I can just simply learn http://azbestlistings.com/casa-grande-az-real-estate-homes-for-sale-in-casa-grande-az Thank you,
On-Page Optimization | | sansonj0 -
Customer Review Capture / Google Approved Review Sites
We are interested in showing customer reviews on our website (in UK for seo purposes- UGC) and are initially reluctant to use a 'What customer say' or Testimonial page as we think customers may think we have just made these reviews up? I wanted to ask what methods you folks use to capture reviews? If you use 3rd party providers do you have any recommendations? (I found this link but it seems a little outdated as it doesn't include for example eKomi:http://www.seomoz.org/blog/how-to-rank-well-in-google-products-search-a-big-list-of-places-to-get-reviews) Thanks in advance.
On-Page Optimization | | jannkuzel0 -
Website review needed
Hello, We need advice about seo for website http://www.oluadeonline.com/ The keywords provided are - Make Money Online, Online Services, Work At Home, Online Money, Online Business, Online Work Its seems impossible to rank the site for these keywords as there is too much competition
On-Page Optimization | | seoug_20050 -
Is giving away something for a Google Review bad?
I have a friend whose client is giving away something for free if you leave a Google Review for his site. I recall that being not well liked by Google and could potentially end up in a Penalty. The site is ranking really poorly in Google but well in Yahoo/Bing so I am wondering if that is what happened. What are you opinions?
On-Page Optimization | | netviper0