Questions to help get to know a potential client and see what the possibilities are for there campaign?
-
OK so I am putting together a list of questions to refer potential clients to.
The purpose of these questions is to:
1, Help them understand the difference between "just give us your keywords and we will make you rank" seo and the full range of options that are advocated here on seo moz. ....
2, Get them to see that there are different levels of involvement that are available for different aspects of a campaign and give them ideas and options on how much input they want to have as well as make them see that we can help them with even the stuff they are gonna do themselves or do it for them with there input and permission.
Thats where things get a bit confusing I was thinking of having a list of fifty linkbuilding/linkbaiting techniques and check box options beside each one so that they can read a little bit about the particular technique ie forum participation for example and then see how they felt like that related to there industry , wether they would want there staff to do it with some training from us wther they would want us to help them find the right forums and show them how to link back and to which page, or wether they would just want us to handle everything or simply not feel that that was right for there business ..
then they would move on to the next thing ie video creation or user generated content
and in the end we would have a big list of things to discuss with them and they would have a better understandiing of how much there is to good seo and what might work for them and also how we could help them and how a relationship/ partnership might look
I would love some feed back on this is it possible will it help us to build trust with potential clients (which is diffucult for a new biz in this industry) how would you lay it out would it be a usefull resource for other seo companies etc
thanks so much seo mozzers this forum is awsome and i know you will steer me in the right direction
oh ps this would be something we would keep on our site
-
I completely agree with you when you say..
"In my opinion the SEO consultant who will bring the most value to a company will be the one who learns the most about that company's current business, current products, current goals and current capacity... and then identifies ways to match them to opportunities that exist on the web."
And this is exactly the type of business I want us to be, so how would you recommend learning about these above mentioned factors and more. Apart from researching there site and industry ( which comes later) assuming they are not a client yet.
It seems to me that a well designed in depth questionaire would scale very well and would mean that before you start looking deeply into someones site ( which takes alot of time ) you can use questions carefully constructed to serve lots of purposes.
Then of course come your research more talks with the client and eventually a proposal/ business plan.
but it seems to me that the first step is to make them think through a set of questions
it shows that they are commited and it should be very usefull for everyone involved
-
In my opinion the SEO consultant who will bring the most value to a company will be the one who learns the most about that company's current business, current products, current goals and current capacity... and then identifies ways to match them to opportunities that exist on the web.
This is much more than a bunch of checkboxes that will turn into a "to do list" that you can do or we can do for you. This is more like a business plan that launches an aggressive venture into new markets - even if they already have a website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do having keywords in the domain name still help?
Do having keywords in the domain name still help?...............using a city name and then a couple of other keywords with your services? For example: dallaspoolbuilders.com or dallaspoolandpatiobuilders.com
Industry News | | webestate0 -
Did Google Search Just Get Crazy Local?
Hey All, I think it's a known fact at this point that when signed into a personal Google account while doing a search, the results are very oriented around keywords and phrases you have already searched for, as well as your account's perceived location; for instance when I wanted to check one of my own web properties in SE listings I would sign out or it would likely appear first as a false reading. Today I noticed something very interesting: even when not signed in, Google's listings were giving precedence to locality. It was to a very extreme degree, as in when searching for "web design," a firm a mile away ranked higher than one 1.5 miles away and such. It would seem that the algos having this high a level of location sensitivity and preference would actually be a boon for the little guys, which is, I assume why it was implemented. However, it brings up a couple of interesting questions for me. 1. How is this going to affect Moz (or any SE ranking platform, for that matter) reports? I assume that Google pulls locations from IP Addresses, therefore would it not simply pull the local results most relevant for the Moz server(s) IP? 2. What can one do to rise above this aggressive level of location based search? I mean, my site (which has a DA of 37 and a PA of 48) appears above sites like webdesign.org (DA of 82, PA of 85). Not that I'm complaining at the moment, but I could see this being a fairly big deal for larger firms looking to rank on a national level. What gives? I'd love to get some opinions from the community here if anyone else has noticed this...
Industry News | | G2W1 -
Has anybody used Yext or Universal Business Listings as an automated approach to getting clients into all of the many directories? If so does it work? Or does Google penalize in using these automated services?
I'm trying to figure out if using either Yext or Universal Business Listings is worth it. They have reseller programs for SEO agencies. I just am curious what other SEO folks think of these services as I'm considering using one of them to automate and save time for clients. If you go to Yext.com or universalbusinesslistings.org you can see these. Curious what others say about these. Thanks
Industry News | | SOM240 -
Am I getting traction, spinning my wheels, or just spinning in circles?
My story: recently "promoted" to creating our marketing department and efforts despite lack of expertise; new to SEO as a daily/weekly task; focusing a lot of effort polishing current webpage (redesigned last year); Hit most of the low hanging fruit in "Beginners Guide"; asked enough questions to know that now I need to focus on content at this point. My conundrum: There is **so **much information out there about SEO, that keeping focus on the tasks at hand is incredibly difficult. KPIs, Trends, Research everything I read serves to derail me from what might be my most critical tasks (content creation?) SEO is like my business (solar), you need to be as site specific in your design and install as possible, but only generalized information is available to the novice. My questions for you experienced SEOs: how do you keep focus? How do know that the project you're focusing on is the right one? Do y'all know of a resource for consultation/advising to look at my initial efforts so someone can help me navigate and gain perspective? I'm not looking for someone to solve my problems (although that would be nice), but more of a "grade" (ie-less of this, more of that, nice work here, try again over there) Thanks folks, any and all help is appreciated.
Industry News | | wreevesc1 -
How elated do you get?
So I was wondering, as from time to time I get a tiny bit excited if I manage to gain a new link that I've tried hard to get or I manage to outrank that **** that has been stuck at number 1 for so long or if I managed to do some A/B testing which has led to more leads and conversions. Does anybody else cheer inside or even have a short outburst of YEAAAH! f*** you Wikipedia! when they do something worthwhile? I may be on my own here..
Industry News | | Hughescov0 -
What is the highest conversion rate you have achieved? URGENT... Community please help!!!
Hello Guys, I need the community's help. I want to estimate the number of visits per month that I will have to generate in order to reach a particular revenue target(monthly). There are three brackets (income channels) in which I can divide this total number of visits - ORGANIC, CPC & ADVERTS. There are two parts to this question. Part A> What percentage of the three income channels should I give to ORGANIC??? Part B> What is the conversion rate I can achieve? Basically... I want to find out what is the general conversion rate that you guys normally achieve for your clients and what percentage of your total visits are through pure SEO and Social Media. I have done most of the calculation assuming that I will be able to achieve 4% conversion rate (but the answer scared me real bad :)).... do you think this is low??? or do you think it is alright? I will appreciate prompt response because I have to give my client the forecast report in a few hours... I have done a lot of research and have finally turned to you guys for an answer... RAND... can u pitch in man??? That would be awesome 🙂 Thanks in advance for your input guys. Best Regards, Talha
Industry News | | MTalhaImtiaz0 -
Wrong types of questions...
I've noticed something in the forums. Many people are asking the wrong types of questions with regards to SEO and having success with their sites on it. This is understandable since many of the questions being asked are by those who have only just got in to SEO. But it does show that the emphasis of the industry must still be very much focused on getting links and changing META data, etc... with little mention out there in all those resources of what actually matters. Thankfully, the questions are answered with people explaining that the wrong questions are being asked, and that it's not just about random traffic gained through rankings for general keywords. Do you think that in time we'll see an evolution of the questions, as awareness grows, moving from questions of how to rank to questions on how work out the best KPIs to measure, and how to action strategies for improving them?
Industry News | | SteveOllington5