Any ideas for linkbait?
-
Hi,
I'm working on an account where we are optimizing SEO, SEA and Conversion. The business is a very local car rental company that competes with Hertz, Europcar, ...
I already posted a question about it here http://www.seomoz.org/q/very-fluctuating-rankings
The lack of time made it almost impossible for this business to start bloggin', but we're about to change that in 2012 and I already came up with some ideas for some articles, but still looking for that big fish that will get those good links.
Maybe an infograph, but what data should we cover?
Any other suggestions on articles that are linkworthy are welcome -
Thanks,
I'll see what we can do with the funny video idea if the client accepts on doin' it I will show you the result
-
Comparing client site to industry site is useful, but unless there is some striking difference it could serve to narrow the appeal of your content.
If you've got access to their data maybe just start by joining the dots and seeing what interesting patterns form along the lines of "Customers who X are more/less likely to Y."
Think about the sites you want to link/republish - what are they interested in and what data do you have related to that?
-
- Car Rental Catastrophes
- Keep a log of stupid stuff people do to your cars, and how you fixed it.
- Funny Video
- Show someone that is revving up the engine (with some insanely powerful sounding engine revs), winking to the ladies on the street corner and then show him peeling away in a Toyota Yaris/Chevy Aveo/Honda Fit. (like this, but with an actual good idea!)
- Do a daily FML picture
- Someone blocks you into your parking spot... FML
- Suggest readers to submit their photos
- Give a link to my website... Oh woops, how did that get on here???
- Car Rental Catastrophes
-
Thx,
We also have analysed a lot of his data of past 8 years, so we can probably get something out of that as wel, maybe we can compare data in industry report to data about his business
-
For infographics I like to use industry reports as a source. Most industries manage to produce long, dull reports that no-one cares about. However that 100 pages of boring text probably includes some gold for infographics. Best of all it has already been collated for you, saving lots of research. Ask the client what has arrived on their desk / in their inbox that might be relevant
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirecting dofollow, high-domain-authority links from one site to another: good idea?
I have two sites that offer help for freelance writers. The first gets almost no search traffic and is very low priority for me. The second is my main priority and gets substantial search traffic. The low-priority site has a significant number of dofollow backlinks from high-domain-authority sites. Is it a good idea to 301 redirect these links to similar/related posts on my high-priority site? Would this potentially boost the SEO of my high-priority site? Thanks for any help!
Link Building | | John88990 -
What's a really good example of a linkbait-y Category / Subcategory hierarchy?
Rand makes a really great point in this 2009 post about the shape of crawl paths: "#4. Craft navigation / category pages that are worthy of links. If you can make these pages worthy of links and attention, you drive PageRank and crawl priority further down your site's architecture into the content (and signal the engine that ALL your pages are important." Which makes sense, intuitively, because you'd like link juice to flow directly and undiluted to your money pages. "Here's all my Green Widgets, Roger: they're all right here. While you're at it, here's a related blog post—'5 Ridiculously Awesome Things Every Green Widget Buyer Should Know'—and, oh look! Would you like to see my Blue Widgets as well?" In practice, though, the Home » Widgets » Green Widgets doesn't sound all that alluring. Useful, absolutely, for UX, but not for getting links. Anyone have some favorite examples of Category / Subcategory hierarchies that do well as link-bait? Client is a marketing agency dealing in the technical arcana of databases and ad serving, so their money pages won't be as specific as a Green Widget or a Miami Hotel. Their site isn't huge, and the pages will be extensively interlinked, so the emphasis has more to do with link juice / page authority than indexation. But I'm wondering if it could it be smart to replace a generic "Services" category with a KW-rich drop-down menu of "Marketing Solutions" (i.e. 'Increase Customer Retention') and link each landing page to a relevant charcuterie of services, white papers, webinars, case studies, etc., rather than keeping these pages in their respective silos—even as they link horizontally to related services?
Link Building | | sweetfancymoses2 -
Link Building Ideas?
Hi everyone, I am currently working on a site where people can buy mail-order bagels, i.e. the bagels are shipped via postal mail. It's a good alternative for places that have no good bagel stores nearby, especially in small, rural towns. I am about to launch a link-building campaign for the website, but am a little stuck as to where to begin. My first thought was guest posting, but it seems like the vast majority of food blog owners are very protective of their blogs and rarely, if ever, allow guest posts. I also thought about doing sponsored reviews (i.e. sending mommy bloggers free samples in exchange for a review), but that's essentially a paid link, i.e. a no-no. There are of course generic web directories, but those only get you so far, and article marketing is out of the question (too spammy). Was hoping I might be able to bounce off some ideas off of you all. Any thoughts? Thank you in advance for whatever tips/ideas you might be able to share 🙂 Lukas
Link Building | | TampaSEO0 -
Paying someone to get me links-bad idea?
By this i dont mean paying for links as such...I mean the people that advertise on websites like Fiverr saying they will get you links to your site from edu/gov domains...or angela/paul style links etc. I'm doing all the proper link building stuff like blogging/guest blogs/articles etc etc but am up against competitiors with thousands of links...Is this a way to 'catch up' or should it be avoided. I'm new to all of this so be gentle lol...grateful for any replies
Link Building | | bridaldesigns0 -
Great idea to get back links in short order; however the links would be unrelated. . Is it worth the effort . BTW, it's a white hat method. Should I proceed?
I have come up with a very creative way to get some great back links using white hat methods. The problem is that the back links to the site would be to an interior page or external promotional website which then have links back to the main website. What kind of value for the main domain would this potentially achieve. What are peopLes thoughts on this idea?
Link Building | | FidelityOne0 -
Is Buying Links a good idea???
Hello Everyone, I want to know, what is the search engine's preference when it comes to links that have been bought. I observed that quite a few the good local directory listings (with good mozrank and moz trust etc) offer one to be listed for a yearly or lifetime price. Does Google frown upon these type of links too? regards, Talha
Link Building | | TopGearMedia0 -
Links - In need of ideas
Hi there! I have tried my best to get quality back links to my http://www.petmedicalcenter.com site but I feel like I have hit a wall. I have searched my competition to see what links they are getting and have been successful with some. Some websites just don't respond. Are there any valuable resources I am missing? Or ideas? My biggest concern is ranking well for the search term "vet las vegas" and "las vegas veterinarians". So far I have managed to get to the second page on Google. Thanks in advance for your help!
Link Building | | PMC-3120870 -
Is it a bad idea to build unique sites to build credibility for your main site?
It is hard to sum up the question in one line, but basically my company has bought several descriptive domains that we would like to build out into microsites that link back to our main site. For example...say we are a florist. Our main site talks about all the different kinds of flowers we have and the work we do. So the idea is to buy weddingflowersdallas.com (example only...) and have a mini site that has the same look and feel as our main site, but has unique content that talks solely about our wedding flower business and has a few links back to our main site. 1. Is this a no no from a google perspective? 2. Is this a good strategy in general? Thanks, David
Link Building | | ciinc1