Should I publish several blog posts at once or stagger?
-
I have several blog posts that I want to publish (40 or so). For freshness is it better to stagger their publication over several months or is it fine to publish them all at the same time. The comments are closed.
-
I agree. Most of the articles that I have written have taken at least 8 hours. Some have taken over a week with a photographer/artist helping me with images.
I know that lots of people don't believe that we spend this much time and think that 20 minutes of yada yada text is going to be competitive.
-
"It often takes a full 8 hour day or more to write a top quality article. "
Funny you say that. I spent 10 hours today writing one page of kick ass highly relevant content. But I could have written 8 blog posts today with that time. NOPE, I know better. I have Universities link to my content.
-
I have several blog posts that I want to publish (40 or so). For freshness is it better to stagger their publication over several months or is it fine to publish them all at the same time.
I would publish them all at once, but I think you are asking the wrong question.
Why do you have 40 blog posts? I am willing to bet the quality of these posts are poor. You may feel the articles are average, above average or even "good", but that is not even close to acceptable in today's world. When you perform a Google search for the keyword focus of most articles, thousands and perhaps millions of results are returned. Your goal is to land on page 1 of those results. You need "best on the web" content.
It often takes a full 8 hour day or more to write a top quality article. These types of articles don't accumulate. In every case a site owner has shared with me they had 40 articles to publish, they were your average 500 word internet articles being cranked out by a team of content writers, and the articles were never going to reach the top of any competitive keyword search.
I am also concerned about closing comments. You are denying your readers to engage the article and offer valuable content and ideas. This frequently happens when the site owner fears what readers might say. I would suggest a different strategy where you feel comfortable receiving comments.
I made a couple intuitive guesses in my response. If I am mistaken, I apologize.
-
If your blog posts pull in traffic then sitting on them is like walking away from money.
How much money will it cost you to sit on them. How many likes, tweets, links will it cost?
If not much then publish them.
Even if you post them all simultaneously and you can still promote them individually. (This is one of the problems with a blog... it chronologically posts your content. If you were publishing on webpages they could be indexed and on the site but not brought to the homepage until promotion time.
-
Stagger the posts, if you put every thing on at once you are not going to create buzz.
Another thing you can do to get re turn visitors is to have say:
Part 1 of a post to Part 5 then you get re turn visitors and people coming back to your blog for all the parts of the posts.
-
I would say absolutely stagger them out. If you have 40 or so blog posts ready to go, that is awesome!
Google loves a freshly updated blog, In fact it might look spammy to Google if you dump 40 blog posts to your site in one day, then dont post anything else for a month or so..
I would push a new post out once every 1-3 days. Between postings really focus on re-editing the content to make it really stand out. Make sure it has relevant pictures, videos, links and is laid out in a easy to read format.
Is there a reason comments are closed on your blog btw? This is a great way to keep your content updated without doing any work.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving from Blogspot to blog hosted on our domain
Hi there, I work for a furniture retailer in the UK and I have a question about moving our blog. We have had a blog at www.ourcompany.blogspot.co.uk since 2012 and it was last updated mid 2014. There are about 100 posts and the content is actually really good, not spammy in any way and not stuffed with links to our site. The content is essentially guides to buying the right furniture. We have now launched blog functionaility on our website at www.ourcompany.co.uk/blog as I feel this is a better long-term solution to increasing site traffic and page rank. I want to pick your brains on the best way to handle the old content. A: Copy all the Blogspot content across and back date it to the same date it was originally published and then delete the old Blogspot account? Or will Google see this as duplicate content. B: Backup all the Blogspot content now, delete the Blogspot account and then repost this content at a later date? Will this still be seen as duplicate content? 😄 something else. Thanks for reading.
Content Development | | Bee1590 -
2 blogs and authorship
Hi all, I run a blog from my WP site, and also a seperate one on blogger.com which has authorship linked to it. I'm noticing that if I put up a WP blog (from my site) on my G+, this will pop up on listings presented the same as the authorship (image shown). My question is, although I make sure that I do not duplicate content between the two blogs, will this kind of mixing up of things (incorporating G+) actually be counter-productive? Thanks in advance.... tom
Content Development | | T-J-I0 -
Blog for content
Noob here so be gentle... We have a blog on our homepage that we're using for content/SEO purposes. Does this content rank as highly as it would if it were a simple HTML page as opposed to a blogspot or wordpress from our page? In other words, are we getting as much content cred in this way as we would if blogspot wasn't affiliated? http://greatmats.blogspot.com/
Content Development | | Greatmats0 -
Blog Marketing
Hi everyone, I have a quick question regarding blog marketing. A colleague is embarking of her new years resolution to get in shape and is blogging about her experience, which has so far been successful. Can anyone suggest any good free blog directories where I can list her Blog? Or any other ways to market her blog? (she will be doing one post a week over the next 20 weeks)
Content Development | | Hardley1110 -
Benefits put my blog inside website or outside the website
Hi everyone, I wonder if you can provide some information regarding inside or outside blogs benefits. One of us thinks that the blog should be within our website URL. And the other one thinks that it should be a separate url. I believe an outside blog will provide SEO benefits but we hope that you will provide us your thoughts on this issue? Thanks for all of your help. Antonio
Content Development | | AVSFencingSupplies0 -
Is the Page Authority/Rank of my corporate site affected by my blog's PA/PR and vice versa?
If I host my blog on my corporate site (it is a wordpress blog) will the page authority and page rank of my site translate to the blog? And does this also go the other way around? My gut says this would make sense, and I think I have seen it in action with other corporate sites that host their wordpress blogs, but I want to be completely sure. Even better, if someone can explain to me how this works, that would be super helpful!
Content Development | | Kendi0 -
What's the best way to include a pdf in your post?
I have some posts where I'd like to include a downloadable pdf....what is the best way seo wise to do this? I was thinking of just putting the file on my server and than just including a link to download it, but I'm thinking there's probably a better way. Any thoughts?
Content Development | | NoahsDad0 -
Blog on Sub-domain affect on SEO
Hi, Setting up a blog for a new website. What affects will hosting a blog on a sub-domain (blog.mysite.com vs. mysite.com/blog) have on SEO? Also, would having a separate blog domain be beneficial or detrimental (myblog.com)? Thanks, Shane
Content Development | | notarynow0