Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I publish several blog posts at once or stagger?
-
I have several blog posts that I want to publish (40 or so). For freshness is it better to stagger their publication over several months or is it fine to publish them all at the same time. The comments are closed.
-
I agree. Most of the articles that I have written have taken at least 8 hours. Some have taken over a week with a photographer/artist helping me with images.
I know that lots of people don't believe that we spend this much time and think that 20 minutes of yada yada text is going to be competitive.
-
"It often takes a full 8 hour day or more to write a top quality article. "
Funny you say that. I spent 10 hours today writing one page of kick ass highly relevant content. But I could have written 8 blog posts today with that time. NOPE, I know better. I have Universities link to my content.
-
I have several blog posts that I want to publish (40 or so). For freshness is it better to stagger their publication over several months or is it fine to publish them all at the same time.
I would publish them all at once, but I think you are asking the wrong question.
Why do you have 40 blog posts? I am willing to bet the quality of these posts are poor. You may feel the articles are average, above average or even "good", but that is not even close to acceptable in today's world. When you perform a Google search for the keyword focus of most articles, thousands and perhaps millions of results are returned. Your goal is to land on page 1 of those results. You need "best on the web" content.
It often takes a full 8 hour day or more to write a top quality article. These types of articles don't accumulate. In every case a site owner has shared with me they had 40 articles to publish, they were your average 500 word internet articles being cranked out by a team of content writers, and the articles were never going to reach the top of any competitive keyword search.
I am also concerned about closing comments. You are denying your readers to engage the article and offer valuable content and ideas. This frequently happens when the site owner fears what readers might say. I would suggest a different strategy where you feel comfortable receiving comments.
I made a couple intuitive guesses in my response. If I am mistaken, I apologize.
-
If your blog posts pull in traffic then sitting on them is like walking away from money.
How much money will it cost you to sit on them. How many likes, tweets, links will it cost?
If not much then publish them.
Even if you post them all simultaneously and you can still promote them individually. (This is one of the problems with a blog... it chronologically posts your content. If you were publishing on webpages they could be indexed and on the site but not brought to the homepage until promotion time.
-
Stagger the posts, if you put every thing on at once you are not going to create buzz.
Another thing you can do to get re turn visitors is to have say:
Part 1 of a post to Part 5 then you get re turn visitors and people coming back to your blog for all the parts of the posts.
-
I would say absolutely stagger them out. If you have 40 or so blog posts ready to go, that is awesome!
Google loves a freshly updated blog, In fact it might look spammy to Google if you dump 40 blog posts to your site in one day, then dont post anything else for a month or so..
I would push a new post out once every 1-3 days. Between postings really focus on re-editing the content to make it really stand out. Make sure it has relevant pictures, videos, links and is laid out in a easy to read format.
Is there a reason comments are closed on your blog btw? This is a great way to keep your content updated without doing any work.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does google penalize you if you post content in french and english on a website
I'm trying to encourage content editors to only post content in either English or French. For example we have a French press release but the team are wanting it on our site in French and English. I thought this would fall under duplicate content rules. Does google penalize you if you post content in French and English on a website?
Content Development | | EstherBrice0 -
Is it possible to do guest blogging on moz blog?
Hi, I know it used to be possible but now i don't find any contact to submit an article to the blog. How does that work? Is that still possible to do it? And if yes, what are the conditions to be writer for Moz blog? Thanks. Stephanie
Content Development | | steph_ba0 -
Where to post article?
What Website could we submit the article and be posted? I work on articles and summit them to the site like articlecity, cbs baltimore but they have never get posted. Is that mean my articles aren't good enough?
Content Development | | mongor0 -
Content Writing - it should be for the main corporate site, blog or for social media?
Hi There, I have my main site : example.com and a related blog https://blog.example.com/ My management does not believe frequent content posting on the example.com My Queries 1- Will it help boost ranking of **example.com **if we share frequent content on our blog https://blog.example.com/? How much impact it has? 2- Every body says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help. 3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it? Hope somebody will enligten me caught in catch 22. Regards Tanveer
Content Development | | Sequelmed1 -
Locating Guest Blogging Niches
Hey Folks, Does anybody have advice on tools I could use to locate blogs on specific topics? My plan is to approach the webmasters and offer guest blogging services. I know I could just do a google search for something like "KEYWORD blogs" but I thought I'd see if there is anything more sophisticated out there. Thanks, Rich
Content Development | | Rich-O0 -
Best place for a blog blog.mydomain.com or mydomain.com/blog
We have used blogs on a good number of client sites and always got good results from having them. However do you feel its best to have a blog as a subdomain or included in the site ie blog.mydomain.com or mydomain.com/blog
Content Development | | tempowebdesign0 -
Onsite Blogging Vs Guest Blogging
Hey all! I have a limited amount of time allocated to writing instructional blog posts for my company. When I complete an article I can do whatever I want with it: pitch it as a guest post on an industry blog, or post it on my company's onsite blog. I know there's not a magical solution regarding the percentage of time one should devote to guest blogging v. focusing on the company blog, but I figured I'd throw the conundrum out to the Mozzers anyway. In your opinion, how many of your writing resources should be devoted to guest posts, and how many should be devoted to maintaining the onsite blog? What if our onsite blog isn't currently receiving a lot of traffic? Thanks! Meg
Content Development | | ClarityVentures1 -
Should I Have No Index, No Follow On Blog Category & Tag Pages?
At some point in the past I read or was told that No Index, No Follow tags on category and tag pages were a good thing on a standard WordPress blog in order to prevent duplicate content issues. Is this still true or was it ever true?
Content Development | | eTundra0