SEO Architecture for several operating regions in Australia
-
Hi peoples,
I'm looking to expand my company (www.noyelling.com.au) from Brisbane to other major Australian cities, and really need to nail the way the site is set up and the SEO strategy before committing a lot of time, effort and money into getting top rankings in different cities around Oz.
Most of our SEO clout currently is on our home page, and it is optimised very heavily for Brisbane-specific keywords. My idea for new regions is to follow a similar approach by creating a new 'home' page for each new city (along with a separate pricing and service area page).
e.g.
etc etc
The idea would then be to build links and citations to each of these city-specific home pages to get them ranking for all the top local keywords.
Do you think this is the best way to go about this, or could I consolidate my efforts somehow?
Key considerations are:
- Need to develop a natural link profile
- Nail local SEO
- Quality usability for customers (arriving on a page for their city rather than having to navigate to their city)
-
Thanks for the contribution and link building recommendation.
Re. duplicate content, I'm very aware of the importance of completely reworking the content and tailoring each location-hub to that specific location.
Thanks again
-
Cheers Stephen, your recommendation is something I definitely had in the works, going to work on ranking the home page for 'driving school', 'driving lessons' and other general, nationally-applicable terms.
-
If you head down this route it is very important that you don't just take your page and re-make them verbatim with a new folder in front - search engines will consider this duplicate content.
You will need to tailor make your content per area and make it unique, which is sounds like you are going to do.
Re: link building, you could quite easily find out the IP address of the bigger influences in each city and target those as somewhere to star link building, that will give you relevance in the cities you are trying to target.
-
looks good
make a /brisbane too and once it ranks, then turn the homepage into driving school Australia
S
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Image upload SEO tips?
Is there anything I can do to my images other than naming them correctly to have with SEO? Size? File type? Maybe adding text on top of them to pick up OCR? Thank you,
Intermediate & Advanced SEO | | Jamesmcd030 -
Technical SEO
Where can I find knowledge of enhanced and technical SEO for all type of websites ( mainly E-Commerce)? Please share some good sources (PDFs, Videos, Checklist etc)
Intermediate & Advanced SEO | | Obbserv0 -
SEO within the URL /
If I were optimizing for 'marketing success' and my URL structure was domain.com/marketing/success would that count? I'm not sure if the '/' affects the keyword term. My assumption is that it does, but I wasn't 100% sure. Thanks!
Intermediate & Advanced SEO | | KristinaWitmer0 -
Ranking for Regions Nearby, but not Far Away Regions
Greetings Mozzers, I'm working on a web based companies SEO where their services can be optimized for each area. We have different pages for different keywords with a region attached to the keyword string we are going after. For example, if the keyword is "Belts" and the regions you want to go after is New York and Miami. You are located in Miami so you have a page for "Miami Belts" and you rank well for it, but you want to start selling them online and want to rank for New York, so we have a "New York Belts" optimized web page that is completely unique content, however it isn't ranking at all. Any thoughts? I know the address would be helping the the Miami page, but besides that why would the New York optimized page not rank? Lets say the two regions are equally competitive. Any clarification and information is greatly appreciated.
Intermediate & Advanced SEO | | MonsterWeb280 -
Seo App on Mobile
Hi all i am learning seo mobile app on google play and itune , I'm finding some tips or experience to seo there. Please tell me some advise .Thanks all
Intermediate & Advanced SEO | | Anhlebksp0 -
Multinational SEO
Hi all The situation: We have a .com website that is the core of our business over the last 3 years we have built this into a very sucessful brand. Customers are able to purchase products from our website and have it delivered anywhere in the world. As part of the development of our business we want to obviously rank high within serps regardless of what country our potential customer is from. We understand that we will need to translate much of our website to achieve this and that is something that we have in the pipeline. My question is more aimed at the English speaking countries and how we should optimise our website for these. For example: websitename.com.au and websitename.co.uk were initialy setup as 301 redirects to websitename.com, however, we have now set them up as their own domains which display the exact same content as the .com website. So to clarify the content on websitename.com/product1.html is also on websitename.com.au/product1.html and websitename.co.uk/product1.html What would the best way to ensure that our .com.au and .co.uk gain traction within the appropriate country? Is duplicate content still an issue? All our prices are displayed in USD will this go againts? We use US English (with a sprinkle of chinglish) as our websites copy languange should we change spelling for AU and UK? Does anyone have any case studies and or other reports I can read that may help me find the right solution for us. Thanks Danny
Intermediate & Advanced SEO | | DannyCarter0 -
Server Migration, Does it effect SEO?
About to go through a server migration. My intitial thought is that a change in servers shouldn't really change my rankings. But I've heard rumors... Can a server migration change rankings? Why?
Intermediate & Advanced SEO | | Thos0030 -
Page Titles SEO Title
Hi, I run an e-commerce store and within the CMS I define the SEO title, SEO description and SEO keywords for each item. I spoke to a SEO firm who advised me to start every product title with the colour, as this will reduce the duplicate page titles and serve me well in the future. Whats everyones view on this? Does naming something Grey Armani Jeans | Armani Jeans from Designer Boutique stand up better against Armani Jeans Grey | Armani Jeans from Designer Boutique? Any help or tips on how to format the page titles and descriptions would be great. Thanks Will
Intermediate & Advanced SEO | | WillBlackburn0