SEO within the URL /
-
If I were optimizing for 'marketing success' and my URL structure was domain.com/marketing/success would that count? I'm not sure if the '/' affects the keyword term. My assumption is that it does, but I wasn't 100% sure.
Thanks!
-
Hi Kristina,
I would say that while having both terms in the URL is good, there are _so _man more important places for those terms to be used, and so many more important ways in which they can be used to ensure that your site (and the right content) ranks for [marketing success] that you needn't worry about URL structure. The content of those two areas of your site and how they relate to each other are much more important.
-
Since you are going to have a /marketing page above the success page, is there a plan to link out to many areas of marketing content within your site? mening are you setting it up this way to have marketing be a top level page, that has many categories? If so, then yes, use this structure.
Form another user: "The thing I'd worry about is "marketing/success" implies marketing has greater importance than success, in the root scheme of things." I agree with this, in that the SE will view "marketing" as a higher priority directory than "success"
For that individual page, I would use the url domain.com/marketing-success, as the keywords will appear often in the content that same way. Search engines will treat the hyphen as a space, rather than a separate directory. It is possible to have the page rank high using the other format, but I forsee the hypenated version working out better for you.
-
Thanks, good points.
-
Marketing and success are both in the url, so having a / or a - isn't going to be the final determinant on how you rank. The thing I'd worry about is "marketing/success" implies marketing has greater importance than success, in the root scheme of things.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Javascript and SEO
I've done a bit of reading and I'm having difficulty grasping it. Can someone explain it to me in simple language? What I've gotten so far: Javascript can block search engine bots from fully rendering your website. If bots are unable to render your website, it may not be able to see important content and discount these content from their index. To know if bots could render your site, check the following: Google Search Console Fetch and Render Turn off Javascript on your browser and see if there are any site elements shown or did some disappear Use an online tool Technical SEO Fetch and Render Screaming Frog's Rendered Page GTMetrix results: if it has a Defer parsing of Javascript as a recommendation, that means there are elements being blocked from rendering (???) Using our own site as an example, I ran our site through all the tests listed above. Results: Google Search Console: Rendered only the header image and text. Anything below wasn't rendered. The resources googlebot couldn't reach include Google Ad Services, Facebook, Twitter, Our Call Tracker and Sumo. All "Low" or blank severity. Turn off Javascript: Shows only the logo and navigation menu. Anything below didn't render/appear. Technical SEO Fetch and Render: Our page rendered fully on Googlebot and Googlebot Mobile. Screaming Frog: The Rendered Page tab is blank. It says 'No Data'. GTMetrix Results: Defer parsing of JavaScript was recommended. From all these results and across all the tools I used, how do I know what needs fixing? Some tests didn't render our site fully while some did. With varying results, I'm not sure where to from here.
Intermediate & Advanced SEO | | nhhernandez1 -
SEO Strategy help
Hi, I run a B2B 3rd party retail ecommerce site and I am kind of stuck on how to implement my SEO strategy.
Intermediate & Advanced SEO | | steve45058
So I learned from AdWords data that the best converting words to my site is the (Brand name, Model Number). Many of my B2B customers already know what they want/are looking for. Now this is all fine and dandy for adwords, but I don't really know how to implement this strategy on the SEO side. I do rank decent for some of these product keywords, but 99% of them I do not (which confuses me because some of the brands I rank high for are the more popular brands eg. more competition.) When I do keyword research on SEMRush or another site, it tells me that the competition for this type of keyword strategy is extremely high. Any Help, Advice would be greatly appreciated. Thanks!1 -
SEO impact difference between a URL Rewrite and 301 redirect
Hi guys and girls! Just putting a new site live, we changed the URL from one thing to another and I created a 301 file redirecting the urls like for like. The developer installing it has created a different file with columns like: RewriteRule ^page/ http://www.site/page [R=301,L] RewriteRule ^/page/ http://www.site/page [R=301,L] What's the difference? The page redirects but is there a difference between the 301 redirect and this URL rewrite in terms of SEO and link value?
Intermediate & Advanced SEO | | shloy23-2945840 -
Video SEO for Google
I was wondering what the prime factors were to make something rank for a video on Google. Does anyone have any suggestions? I think that length may be important, but I don't know what the ideal run time is. Hypothetically for local SEO, would I be better off doing a tag like "Mercedes Buffalo NY" or do individual tags of "Mercedes" and "Buffalo" Thanks!
Intermediate & Advanced SEO | | oomdomarketing0 -
Hash URLs
Hi Mozzers, Happy Friday! I have a client that has created some really nice pages from their old content and we want to redirect the old ones to the new pages. The way the web developers have built these new pages is to use hashbang url's for example www.website.co.uk/product#newpage My question is can I redirect urls to these kind of pages? Would it be using the .htaccess file to do it? Thanks in advance, Karl
Intermediate & Advanced SEO | | KarlBantleman0 -
Linking to urls with Query Parameters good for SEO?
Hey guys, I am currently buying link ad spots on sites (hardcoded, not using ad networks). I track the each link I buy and the sales they generate with query parameters such as : http://www.mydomain.com/?r=top_menu_nav_on_seomoz My question is : do these links still pass link juice? I have my canonical already set to http://www.mydomain.com Also, in Webmaster tools I have it set to ignore anything after /?r= The way I see it, a link is a link. Naturally I would prefer to send directly to my root domain, however, these links cost a lot of money and I like to track my results. Does anyone have experience with SEO and working with query parameters?
Intermediate & Advanced SEO | | CrakJason0 -
Subdirectory URLs
If I have category pages for my site; is it better to use http://example.com/category/category or just http://example.com/category? Also, I'm creating a new section of the site; a resource center. Should the URLs of the pages in the resource center be http://example.com/learn/page or just http://example.com/page What are the reasons for the better choice?
Intermediate & Advanced SEO | | Visually0 -
Global/international SEO campaign strategy with a single TLD
Hi All, Have 3 seperate questions all relating to global/international SEO from a domain strategy point of view so will try to make them all short and 'to the point'. The current URL is www.example.com. The site's content strategy and all marketing activity has always been for the UK. We're now launching in US with also long term plans to launch in other countries. Each country will have their own webmaster/conternt strategy/marketing team. 1st question Which is better and why? www.example.com/us verses www.us.example.com The US team are leaning towards (and rightly so) the folder approach as it will help the US section of the site benefit from existing domain authority, link profile and off-page SEO work already carried out to a route domain level. This will also not be regarded as a new site as it's www.example.com/us On the flip side however the sub domain option although has no short term SEO benefits; will have a more sustainable SEO campaign for each country as they can be treated as individual sites/SEO campaigns. This also reduces some risk elements involved as each geo-specific team will only be concerned about their own sub-domain and not have route domain level control. I'm also aware that sub-domains will be treated as individual sites and therefore certain updates (such as Panda) will treat each sub-domain individually. So a possible negative impact on uk.example.com would not necessarily have an impact on us.example.com unless content strategy was the same. 2nd question Assuming we decide to go for www.example.com/us (folder option). The site's current geo target market is currently set to UK on Google Webmaster Tools to route domain level. If www.example.com was set to UK and www.example.com/us was set to US on GWT, would there be a conflict? We want to ensure that the route domain level settings does NOT override any settings on folder level within the same domain. Based on an answer from a top contributer of Google Webmaster Central, setting www.example.com/us to US would not be in conflict with settings within route domain level but I would love to hear/read from somebody that had actually gone through the process. 3rd question We're considering implementing geo DNS so a US visitor accessing www.example.com will be redirected to www.example.com/us (or www.us.example.com) based on their location from their IP address. Reason being is we're trying to avoid a splash page with a choice of countries (UK or US) on route level (homepage) which is very commonly used by most sites with multiple geo specific target markets. We would be assuming that somebody from North America would be looking for the US site and therefore redirecting the visitor automatically to www.example.com/us. The SEO implications are however that a 302 redirect will be used and therefore redirects used based on the visitors location will not pass link value from the homepage towards landing pages. The homepage currently has very strong link juice and the site's general navigational structure is pretty good allowing the link juice to flow through from the homepage.
Intermediate & Advanced SEO | | MoRaja1