Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Max # of Products / Links per Page on E-Commerce Site
-
We are getting ready to re-launch our e-commerce site and are trying to decide how many products to list per category page. Some of of our category pages have upwards of 100 products. While I'd love to list ALL the products on the root category page (to reduce hassle for customer, to index more products on a higher PR page), I'm a little worried about having it be too long, and containing too many on-page links.
Would love some guidance on:
-
Maximum number of internal links on a page
-
If Google frowns on really long category pages
-
Anything else I should be considering when making this decision
Thanks for your input!
-
-
You are welcome.
Here is what I found for you:
http://www.casedetails.com/2011/02/10/what%E2%80%99s-the-right-number-of-outbound-links/
I regularly see pages with tons of outbound links that have much trust. However, in your case, I would recommend to focus more on your visitors' impression. CTR and time on site are also important. If your site is cluttered with links - they will feel confused and leave.
-
-Maximum number of internal links on a page
Depending on how powerful your site is, I would suggest keeping it around the 100 links mark per inventory pages; at least initially. If you offer the ability to see more products at once that will keep all of your customers happy. However, the fewer links per page, the more power you send down to your product pages. If you start building links to these product pages, though, that could become irrelevant - depending on competition. If you still need to give extra boost to specific products, look for ways to link them internally from other pages.
-If Google frowns on really long category pages
From what I read, Google doesn't really consider the navigation pages to be very valuable content. However, I would only be concerned with that if you were trying to rank your search pages. So, I would focus on what your potential customers would want. If you feel like you need to rank for a specific phrase, generate a landing page that leads into that specific inventory search.
-Anything else
I would suggest testing multiple designs. It's easy for us to tell you what you should do, but it's better to hear it from your visitors. Also, don't spend a lot of effort trying to get a specific search to rank, instead create a landing page for that product category, which will then lead into your search. You will have a lot of unique content on there, and your customers expect to see a landing page.
-
Slava,
Thanks for your reply. I'm still very curious if there is a recommended limit to the number of internal links on a page. If anyone could comment on this, that would be appreciated.
-
1. your site should have a very simple, tree-like structure
2. your visitors should get to the product page in 3 or less clicks
3. you don't want to have tons of links of product pages on your main page, see #1
4. the more pages with unique content you have - the better
5. the bigger the page - the slower the loading speed. Keep that in mind, you want as fast loading pages as possible.
6. for the rest - use common sense. Imagine you are a visitor of your website. Do you like what you see?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Crawl Stats Decline After Site Launch (Pages Crawled Per Day, KB Downloaded Per Day)
Hi all, I have been looking into this for about a month and haven't been able to figure out what is going on with this situation. We recently did a website re-design and moved from a separate mobile site to responsive. After the launch, I immediately noticed a decline in pages crawled per day and KB downloaded per day in the crawl stats. I expected the opposite to happen as I figured Google would be crawling more pages for a while to figure out the new site. There was also an increase in time spent downloading a page. This has went back down but the pages crawled has never went back up. Some notes about the re-design: URLs did not change Mobile URLs were redirected Images were moved from a subdomain (images.sitename.com) to Amazon S3 Had an immediate decline in both organic and paid traffic (roughly 20-30% for each channel) I have not been able to find any glaring issues in search console as indexation looks good, no spike in 404s, or mobile usability issues. Just wondering if anyone has an idea or insight into what caused the drop in pages crawled? Here is the robots.txt and attaching a photo of the crawl stats. User-agent: ShopWiki Disallow: / User-agent: deepcrawl Disallow: / User-agent: Speedy Disallow: / User-agent: SLI_Systems_Indexer Disallow: / User-agent: Yandex Disallow: / User-agent: MJ12bot Disallow: / User-agent: BrightEdge Crawler/1.0 (crawler@brightedge.com) Disallow: / User-agent: * Crawl-delay: 5 Disallow: /cart/ Disallow: /compare/ ```[fSAOL0](https://ibb.co/fSAOL0)
Intermediate & Advanced SEO | | BandG0 -
Ecommerce Site homepage , Is it okay to have Links as H2 Tags as that is relevant to the page ?
Hi All, I have a Rental site and I am bit confused with how best do my H Tags on my homepage I know the H1 is the most important, Then H2 Tags and so on.. and that these tags should really be titles for content. However, I have a few categories (links) on my homepage so I am wondering if I could put these as H2 Tags given that it is relevant to the page . H3 Tags will my News and Guides etc , H4 Tags will the whats on the footer. I am attached a made up screenshot of what I propose for my homepage if someone could please give it a quick look , it would be very much appreciated. I have looked at what some competitors do a lot of them don't seem to have h2's etc but I know it's an important factor for rankings etc. Many thanks Pete dJSFQwI
Intermediate & Advanced SEO | | PeteC120 -
Can we retrieve all 404 pages of my site?
Hi, Can we retrieve all 404 pages of my site? is there any syntax i can use in Google search to list just pages that give 404? Tool/Site that can scan all pages in Google Index and give me this report. Thanks
Intermediate & Advanced SEO | | mtthompsons0 -
Merging Sites: Will redirecting the old homepage to an internal page on the new site cause issues?
I've ended up with two sites which have similar content (but not duplicate) and target similar keywords, rather than trying to maintain two sites I would like to merge the sites together. The old site is more of a traditional niche site and targets a particular set of keywords on its homepage, the new site is more of an authority site with a magazine type homepage and targets the same set of keywords from an internal page. My question is: Should I redirect the old site's homepage to the relevant internal page on the new website...
Intermediate & Advanced SEO | | lara_dar
...or should I redirect the old site's homepage to the new site's homepage? (the old site's homepage backlinks are a mixture of partial match keyword anchor text, naked URLs and branded anchor text) I am in two minds (a & b!) (a) Redirecting to the internal page would be great for ranking as there are some decent backlinks and the content is similar (b) But usually when you do a 301 redirect the homepage usually directs to the new homepage and some of the old site's links are related to the domain rather than the keyword (e.g. http://www.site.com) and some people will be looking for the site's homepage. What do you think? Your help is much appreciated (and hope this makes sense...!)0 -
What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?
Within the context of a physical product launch what are some ideas around creating a /coming-soon page that "teases" the launch. Ideally I'd like to optimize a page around the product, but the client wants to try build consumer anticipation without giving too many details away. Any thoughts?
Intermediate & Advanced SEO | | GSI0 -
10,000+ links from one site per URL--is this hurting us?
We manage content for a partner site, and since much of their content is similar to ours, we canonicalized their content to ours. As a result, some URLs have anything from 1,000,000 inbound links / URL to 10,000+ links / URL --all from the same domain. We've noticed a 10% decline in traffic since this showed up in our webmasters account & were wondering if we should nofollow these links?
Intermediate & Advanced SEO | | nicole.healthline0 -
How to properly link to products from category pages?
Hi All, We have an e-commerce website and the category pages are built so that there is a product image and below it there is the title. Both the image and the title are in a href (each on its own). I encountered the following unfinished discussion here at MOZ:
Intermediate & Advanced SEO | | BeytzNet
http://www.seomoz.org/q/how-to-optimize-achor-text-links-on-ecommerce-category-page#post-93758 The discussion states that its improper. The question is - if it is wrong then why? (maybe because Google will give its weight to the image anchor instead of the text anchor since it is higher in the page). The other question is how to resolve the matter?
Should I add nofollow to the image href? Thanks0 -
/%category%/%postname%/ Permalink structure
Mostly everyone seems to agree that /%category%/%postname%/ is the best blog structure. I'm thinking of changing my structure to that because now it's structured by date which is bad. But almost all of my posts are assigned to more than one category. Won't this create duplicate pages?
Intermediate & Advanced SEO | | UnderRugSwept0