Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Where to link to HTML Sitemap?
-
After searching this morning and finding unclear answers I decided to ask my SEOmoz friends a few questions.
Should you have an HTML sitemap?
If so, where should you link to the HTML sitemap from?
Should you use a noindex, follow tag?
Thank you
-
I always create one and link from the footer text navigation. It is beneficial for usability and search engine spidering. Also. I never add special qualifiers to links like follow etc etc unless it is in the negative (don't follow etc) and even then you can omit pages via robots.txt
-
They are also on all the service pages at the top.
-
If the site is built well, then all pages would be accessible via 3 clicks. So html sitemaps really aren't needed.
-
If something is popular, would it be at the bottom?
-
You're right. I have never clicked on a footer sitemap link either. I have a popular pages section right about the footer. Maybe that be fine work.
-
I do have XML sitemaps setup correctly. I decided to just add it on the homepage for human visitors and on the 404 pages. The noindex idea was so Google didn't index the sitemap but that's when I had it on every page. I guess it doesn't matter if it's just on the homepage.
-
I do have XML sitemaps setup correctly. I decided to just add it on the homepage for human visitors and on the 404 pages. The noindex idea was so Google didn't index the sitemap but that's when I had it on every page. I guess it doesn't matter if it's just on the homepage.
-
Hi Will,
Personally, I approach this from two perspectives: Usability and SEO.
Usability: I don't think I've ever clicked on a footer sitemap myself when looking for things on a website. If organic search does not take me to what I want, I do a bit more browsing with a last ditch effort using the keyword search box. If that doesn't work, I bounce back to my organic search results and try another site or refine my search.
Therefore, I removed the footer sitemap from our ecommerce site and created a left nav link to additional categories. The link is above the fold and I call it "Additional Categories." I am shocked at the volume of visitors who go to that page - far more than every visited our footer sitemap.
SEO: In my opinion, a sitemap moves links up to the second tier click level because they are buried too deep and don't get the juice. These pages need to be moved up perhaps because the link structure and hierarchy are not sound or maybe it is just too big of a challenge to flatten out all portions of a site.
Therefore, I flatten out and improve the link structure (or as sound as you can get). If there are categories that warrant indexing, but are not best sellers, I put them on the additional categories page. If some of the categories are 3 clicks (sometimes 4) and difficult to flatten out or fix, I put them in the additional categories page so people can see them and spiders can crawl them. Our site currently does not have the authority to force the juice to deeper penetration.
-
I feel html site maps are no longer needed if you correctly setup XML sitemaps, and also link to them from your robots.txt file.
But if you still want them for users, then I would put it in the footer, and have Google Index and Follow.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is a page with links to all posts okay?
Hi folks. Instead of an archive page template in my theme (I have my reasons), I am thinking of simply typing the post title as and when I publish a post, and linking to the post from there. Any SEO issues that you can think of? Thanks in advance!
Intermediate & Advanced SEO | | Nobody16165422281340 -
Breadcrumbs and internal links
Hello, I use to move up my site structure with links in content. I have now installed breadcrumbs, is it is useful to still keep the links in content or isn't there a need to duplicate those links ? and are the breadcrumbs links enough. Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Are HTML Sitemaps Still Effective With "Noindex, Follow"?
A site we're working on has hundreds of thousands of inventory pages that are generally "orphaned" pages. To reach them, you need to do a lot of faceting on the search results page. They appear in our XML sitemaps as well, but I'd still consider these orphan pages. To assist with crawling and indexation, we'd like to create HTML sitemaps to link to these pages. Due to the nature (and categorization) of these products, this would mean we'll be creating thousands of individual HTML sitemap pages, which we're hesitant to put into the index. Would the sitemaps still be effective if we add a noindex, follow meta tag? Does this indicate lower quality content in some way, or will it make no difference in how search engines will handle the links therein?
Intermediate & Advanced SEO | | mothner0 -
URL Value: Menu Links vs Body Content Links
Hi All, I'm a little confused. I have read a number of articles from authority sites that give mixed signals over the importance of menu links vs body content links. It is suggested that whilst all menu links spread link juice equally, Google does not see them as favourably. Inserting a link within the body will add more link juice value to the desired page. Any thoughts would be appreciated. Thanks Mark
Intermediate & Advanced SEO | | Mark_Ch0 -
Do links to PDF's on my site pass "link juice"?
Hi, I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use. The great SEO side of this is that they link to my site. The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files. So my question is, does that give me any SEO benefit? While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site. So do I get any benefit from these great links? If not, does anybody have any suggestions on how I could get credit for them. Keep in mind that editing the PDF's are not allowed by the government. Thanks.
Intermediate & Advanced SEO | | rayvensoft0 -
Links from new sites with no link juice
Hi Guys, Do backlinks from a bunch of new sites pass any value to our site? I've heard a lot from some "SEO experts" say that it is an effective link building strategy to build a bunch of new sites and link them to our main site. I highly doubt that... To me, a new site is a new site, which means it won't have any backlinks in the beginning (most likely), so a backlink from this site won't pass too much link juice. Right? In my humble opinion this is not a good strategy any more...if you build new sites for the sake of getting links. This is just wrong. But, if you do have some unique content and you want to share with others on that particular topic, then you can definitely create a blog and write content and start getting links. And over time, the domain authority will increase, then a backlink from this site will become more valuable? I am not a SEO expert myself, so I am eager to hear your thoughts. Thanks.
Intermediate & Advanced SEO | | witmartmarketing0 -
Canonical URLs and Sitemaps
We are using canonical link tags for product pages in a scenario where the URLs on the site contain category names, and the canonical URL points to a URL which does not contain the category names. So, the product page on the site is like www.example.com/clothes/skirts/skater-skirt-12345, and also like www.example.com/sale/clearance/skater-skirt-12345 in another category. And on both of these pages, the canonical link tag references a 3rd URL like www.example.com/skater-skirt-12345. This 3rd URL, used in the canonical link tag is a valid page, and displays the same content as the other two versions, but there are no actual links to this generic version anywhere on the site (nor external). Questions: 1. Does the generic URL referenced in the canonical link also need to be included as on-page links somewhere in the crawled navigation of the site, or is it okay to be just a valid URL not linked anywhere except for the canonical tags? 2. In our sitemap, is it okay to reference the non-canonical URLs, or does the sitemap have to reference only the canonical URL? In our case, the sitemap points to yet a 3rd variation of the URL, like www.example.com/product.jsp?productID=12345. This page retrieves the same content as the others, and includes a canonical link tag back to www.example.com/skater-skirt-12345. Is this a valid approach, or should we revise the sitemap to point to either the category-specific links or the canonical links?
Intermediate & Advanced SEO | | 379seo0 -
Increasing Internal Links But Avoiding a Link Farm
I'm looking to create a page about Widgets and all of the more specific names for Widgets we sell: ABC Brand Widgets, XYZ Brand Widgets, Big Widgets, Small Widgets, Green Widgets, Blue Widgets, etc. I'd like my Widget page to give a brief explanation about each kind of Widget with a link deeper into my site that gives more detail and allows you to purchase. The problem is I have a lot of Widgets and this could get messy: ABC Green Widgets, Small XYZ Widgets, many combinations. I can see my Widget page teetering on being a link farm if I start throwing in all of these combos. So where should I stop? How much do I do? I've read more than 100 links on a page being considered a link farm, is that a hardline number or a general guideline?
Intermediate & Advanced SEO | | rball10