Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Where to link to HTML Sitemap?
-
After searching this morning and finding unclear answers I decided to ask my SEOmoz friends a few questions.
Should you have an HTML sitemap?
If so, where should you link to the HTML sitemap from?
Should you use a noindex, follow tag?
Thank you
-
I always create one and link from the footer text navigation. It is beneficial for usability and search engine spidering. Also. I never add special qualifiers to links like follow etc etc unless it is in the negative (don't follow etc) and even then you can omit pages via robots.txt
-
They are also on all the service pages at the top.
-
If the site is built well, then all pages would be accessible via 3 clicks. So html sitemaps really aren't needed.
-
If something is popular, would it be at the bottom?
-
You're right. I have never clicked on a footer sitemap link either. I have a popular pages section right about the footer. Maybe that be fine work.
-
I do have XML sitemaps setup correctly. I decided to just add it on the homepage for human visitors and on the 404 pages. The noindex idea was so Google didn't index the sitemap but that's when I had it on every page. I guess it doesn't matter if it's just on the homepage.
-
I do have XML sitemaps setup correctly. I decided to just add it on the homepage for human visitors and on the 404 pages. The noindex idea was so Google didn't index the sitemap but that's when I had it on every page. I guess it doesn't matter if it's just on the homepage.
-
Hi Will,
Personally, I approach this from two perspectives: Usability and SEO.
Usability: I don't think I've ever clicked on a footer sitemap myself when looking for things on a website. If organic search does not take me to what I want, I do a bit more browsing with a last ditch effort using the keyword search box. If that doesn't work, I bounce back to my organic search results and try another site or refine my search.
Therefore, I removed the footer sitemap from our ecommerce site and created a left nav link to additional categories. The link is above the fold and I call it "Additional Categories." I am shocked at the volume of visitors who go to that page - far more than every visited our footer sitemap.
SEO: In my opinion, a sitemap moves links up to the second tier click level because they are buried too deep and don't get the juice. These pages need to be moved up perhaps because the link structure and hierarchy are not sound or maybe it is just too big of a challenge to flatten out all portions of a site.
Therefore, I flatten out and improve the link structure (or as sound as you can get). If there are categories that warrant indexing, but are not best sellers, I put them on the additional categories page. If some of the categories are 3 clicks (sometimes 4) and difficult to flatten out or fix, I put them in the additional categories page so people can see them and spiders can crawl them. Our site currently does not have the authority to force the juice to deeper penetration.
-
I feel html site maps are no longer needed if you correctly setup XML sitemaps, and also link to them from your robots.txt file.
But if you still want them for users, then I would put it in the footer, and have Google Index and Follow.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Many Links to Disavow at Once When Link Profile is Very Spammy?
We are using link detox (Link Research Tools) to evaluate our domain for bad links. We ran a Domain-wide Link Detox Risk report. The reports showed a "High Domain DETOX RISK" with the following results: -42% (292) of backlinks with a high or above average detox risk
Intermediate & Advanced SEO | | Kingalan1
-8% (52) of backlinks with an average of below above average detox risk
-12% (81) of backlinks with a low or very low detox risk
-38% (264) of backlinks were reported as disavowed. This look like a pretty bad link profile. Additionally, more than 500 of the 689 backlinks are "404 Not Found", "403 Forbidden", "410 Gone", "503 Service Unavailable". Is it safe to disavow these? Could Google be penalizing us for them> I would like to disavow the bad links, however my concern is that there are so few good links that removing bad links will kill link juice and really damage our ranking and traffic. The site still ranks for terms that are not very competitive. We receive about 230 organic visits a week. Assuming we need to disavow about 292 links, would it be safer to disavow 25 per month while we are building new links so we do not radically shift the link profile all at once? Also, many of the bad links are 404 errors or page not found errors. Would it be OK to run a disavow of these all at once? Any risk to that? Would we be better just to build links and leave the bad links ups? Alternatively, would disavowing the bad links potentially help our traffic? It just seems risky because the overwhelming majority of links are bad.0 -
Spotify XML Sitemap
All, Working on an SEO work up for a Spotify site. Looks like they are using a sitemap that links to additional pages. A problem, none of the links are actually linked within the sitemap. This feels like a strong error. https://lubricitylabs.com/sitemap.xml Thoughts?
Intermediate & Advanced SEO | | dmaher0 -
If I nofollow outbound external links to minimize link juice loss > is it a good/bad thing?
OK, imagine you have a blog, and you want to make each blog post authoritative so you link out to authority relevant websites for reference. In this case it is two external links per blog post, one to an authority website for reference and one to flickr for photo credit. And one internal link to another part of the website like the buy-now page or a related internal blog post. Now tell me if this is a good or bad idea. What if you nofollow the external links and leave the internal link untouched so all internal links are dofollow. The thinking is this minimizes loss of link juice from external links and keeps it flowing through internal links to pages within the website. Would it be a good idea to lay off the nofollow tag and leave all as do follow? or would this be a good way to link out to authority sites but keep the link juice internal? Your thoughts are welcome. Thanks.
Intermediate & Advanced SEO | | Rich_Coffman0 -
Do I have to many internal links which is diluting link juice to less important pages
Hello Mozzers, I was looking at my homepage and subsequent category landing pages on my on my eCommerce site and wondered whether I have to many internal links which could in effect be diluting link juice to much of the pages I need it to flow. My homepage has 266 links of which 114 (43%) are duplicate links which seems a bit to much to me. One of my major competitors who is a national company has just launched a new site design and they are only showing popular categories on their home page although all categories are accessible from the menu navigation. They only have 123 links on their home page. I am wondering whether If I was to not show every category on my homepage as some of them we don't really have any sales from and only concerntrate on popular ones there like my competitors , then the link juice flowing downwards in the site would be concerntated as I would have less links for them to flow ?... Is that basically how it works ? Is there any negatives with regards to duplicate links on either home or category landing page. We are showing both the categories as visual boxes to select and they are also as selectable links on the left of a page ? Just wondered how duplicate links would be treated? Any thoughts greatly appreciated thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
How to detect a bad neighborhood links?
I have the feeling that I am suffering from negative seo, so there is a way to get a list of links that should remove in the google disavow links tool ?
Intermediate & Advanced SEO | | Valarlf0 -
How to ping the links
When i do link building for my website, how can i let the search engines know about that. is there any way of pinging?
Intermediate & Advanced SEO | | raybiswa0 -
301 redirect from .html to non .html?
Previously our site was using this as our URL structure: www.site.com/page.html. A few months ago we updated our URL structure to this: www.site.com/page & we're not using the .html. I've read over this guide & don't see anywhere that discusses this: http://www.seomoz.org/learn-seo/redirection. I've currently got a programmer looking into, but am always a bit weary with their workarounds, as I'd previously had them cause more problems then fix it. Here is the solution he is looking to do: The way that I am doing the redirect is fine. The problem is of where to put the code. The issue is that the files are .html files that need to be redirected to the same url with out a .html on them. I can see if I can add that to the 404 redirect page if there is one inside of there and see if that does the trick. That way if there is no page that exists without the .html then it will still be a 404 page. However if it is there then it will work as normal. I will see what I can find and get back. Any help would be greatly appreciated. Thanks, BJ
Intermediate & Advanced SEO | | seointern0 -
Link Age as SEO factor?
Hi Guys
Intermediate & Advanced SEO | | VividLime
I have a client who ranks well within a competitive sector of the travel industry. They are planning CMS move which will involve changing from .cfm to .aspx We will be doing the standard redirects etc However Matt's statement here on 301 redirects got me thinking
http://www.youtube.com/watch?v=zW5UL3lzBOA&t=0m24s He says that basically you loose a bit of page rank when you do a 301 redirect. Now, we will be potentially redirecting 1000s of links and my thinking is 'a lot of a little, adds up to a lot' In other words, 1000s of redirects may have a big enough impact to loose some rankings in a very competitive and aggressive space. So recommended that we contact the sites who has the link highest value and ask them to manually change the links from cfm to aspx. This will then mean that there are no loss value as with a 301 redirect. -But now I have another dilemma which I'm unsure about. So the main question:
Is link age factor in rankings ? If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?0