How to search adwords properly
-
If i search the word gold, Google tells me it is searched 20 million times/month.
I realize that is people searching the word gold in combination with other terms. I would like to know how to find out how many people search the word gold just by itself.
How do i do that?
-
A couple of things to keep in mind that no everyone who searches on a word (especially a broad single-word query) will actually click a result. They may look at the result and realize that they need to narrow it down, and not click on anything.
It's really hard to tell search intent from a one-word query like gold. Is it a fifth grader who is searching for a classroom assignment about gold? Is someone wanting to know about gold so they can buy gold jewelry? Do they want to know the current price of gold? Are they interested in investing in gold?
-
thanks!
-
I see the problem here, were you using the Google Keyword Tool?
If yes then on the left there is a box headed Match Type
You will find a tick near the word Broad
You need to UNtick that and then tick Exact
I've attached an image of what it should look like, hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Custom Search vendors and options
Hi everyone, We're in the process of finding someone who will be able to help set up Google Custom Search on our site and are having some trouble - most agencies we were hoping could help solely focus on Google Search Appliance, a hardware-specific approach that doesn't suit our needs. Specifically, we'd like to replace our current site search engine with Google Custom search, as well as configure it as deeply as possible for the best search experience I'm hoping people could give me some ideas on who might be able to help, or the best places to look. Thanks in advance!
Industry News | | digitalcrc1 -
Want Your Opinions on Search Marketing Conferences in US
If you could go to any search marketing conference in the US in 2014, which one would you choose and why?
Industry News | | dsinger1 -
SEO For Local Searches
I run a driving school of over 100 instructors in the UK. We cover around 60 different areas. My homepage www.driveJohnsons.co.uk is optimised for 'driving lessons' and 'driving school' search terms mainly. My area pages are optimised for the same but with the area included ie: Driving Lessons Birmingham or Driving Lessons Leeds I've taken a drop in many areas... I've cleaned up my incoming links using the disavow too and upped more relevant links associated with the same industry as myself. The question i have is should i change my URL's for my area pages from www.driveJohnsons.co.uk/driving-lessons-leeds to: www.driveJohnsons.co.uk/leeds I've been told stuffing the URL with keywords for an area actually dilutes the strength of my homepage and all the other areas. At the moment i have 60 area pages with: www.drivejohnsons.co.uk/driving-lessons-area It use to work a treat, but i've started seeing some companies change their URLs to: /area and excluding the driving-lessons If i make this change then i'm either going to have to bit the bullet on build up links for those areas again or do a redirect for each area. I've added most areas to google places and i've added google map to many of area pages too. If anyone knows a bit more, please let me know...
Industry News | | Anthony19820 -
We noticed that goods offered in our email newsletters used to disappeared from first google search results page!?
We noticed that goods offered in our email newsletters used to disappeared from fisrt google search results page. Goods where in top 5 positions or even higher, but after email newsletters we didn't find them even in top 100. We suspect service provider of email sending is in blacklist? Could it be reason? If yes, how could we check that?
Industry News | | Patogupirkti0 -
Not schema, but a new kind of search result?
I came across this search result in Google and I've been racking my brain out in trying to figure out how they did it. Do a search for Novus CD4 and you'll see a search result where they list additional products from the landing page. I used Google's Rich Snippet tool to analyse the page and find no microdata at play. Any ideas how this was achieved? Have you guys come across anything like this? I was thinking of integrating this with schema to display rating stars and prices on an ecommerce site S4aL5.png
Industry News | | Bio-RadAbs0 -
Why is Bing Showing Insurance Ads For Link Building Searches?
I keep seeing multiple (2-3 per search) car insurance ads when I search for "link building" on Bing. I made a blog post that shows a screenshot and has more details. I'm not aware of any retargeting or other targeting options Bing offers that would show nonrelevant ads on a search like this. Or is there such a feature that I don't know about? My best theories are that it is a bug, or that Bing is testing something new. Any ideas?
Industry News | | AdamThompson1 -
Site search
My google site search is now costing us $750/year. That is an outrageous fee for providing a search feature on our website. does anyone know of an effective search box we can put on our site that is less expensive than google?
Industry News | | StreetwiseReports0 -
New Search Engine
Looks, like I signed up months ago to be a BETA tester for a new search engine called Volunia Has anyone else heard about this engine? Just curious! Thx
Industry News | | Ben-HPB0