Want Your Opinions on Search Marketing Conferences in US
-
If you could go to any search marketing conference in the US in 2014, which one would you choose and why?
-
I would recommend mozcon and distilled events - They are great for networking
-
Whoops! I forgot about that one! One day I will go to that conference - but it would be good if they held it in London too one day.
I'll shift my vote
Peter
-
Hi Brad,
Great question and I'm glad you asked it because I am planning out which conferences I'll be attending this year and trying to decide where to spend the money, just like you
Here's my personal experience and also what I've heard from asking and talking to lots and lots of people:
Mozcon, to me, is an absolute must. It's also great for me because I live in Olympia, so, no need for a plane ticket.
Last year I attended Jessica Bowman's In-House SEO Exchange in Santa Monica. It was a very different event, specifically for in-house SEOs, very small, but VERY worthwhile. If she offers it, I will do it again.
I have heard that PubCon, while probably of value from a networking standpoint, is not the best conference to go and get great takeaways and learn a lot. Basically, I've heard it's a wild party. In all fairness, I've never been. Don't get me wrong, I love a wild party, but given what I've heard I don't feel right asking my company to pay to send me to that one. Maybe if I paid for it myself I'd consider going.
I've heard that SMX West is good, but that SMX advanced is better, particularly if your intending on learning a lot by attending. That's the kind of thing I'm really lookng for, so, for me, SMX Advanced is probably going to become a must for me this year and probably future years.
The one conference last year I didn't attend and that I really regretted missing was InBound 2013. I was following the blog posts and Tweets coming out live from the event and if the atmosphere they conveyed was anything close to what was actually happening, I want to be there next year, really bad.
For me now, the question is: If I absolutely HAVE to chose one (in addition to MozCon and the InHouse SEO Exchange)....would it be SMX Advanced or InBound 2014? Personally, I am leaning towards InBound, but I think SMX Advanced will be an easier sell to my company because it's in Seattle and they won't have to pay to fly me across the country.
What are the conferences you are gravitating towards?
-
MozCon, July 14-16 in Seattle. Best value, hands-down. Actionable talks from the best speakers in the industry, awesome community, and great venue. Plus, you get to meet Roger.
Details, $300 discount here --> http://moz.com/mozcon. -
Hi Brad
If I could, but I can't and it would make no sense for me really (as I am UK based) I would go to the SMX conference. Details here: http://searchmarketingexpo.com/east/
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The best Certification for Marketers
I have been working on Digital Marketing for long time ago,
Industry News | | Roman-Delcarmen
most of the knowledge that I have I learned by myself, researching, testing, asking, participating in communities like this one. But is time to go up to next level. Im not a Guru but definitely I'm not a newbie and I have been looking for the best, course and certfications on this fields Some ones are mandatory Google Analytics > Data Analytics Facebook Blue Print > Data Analytics Google Adwords > PPC But I'm looking for an Independent Organization who can validate my knowledge, time ago I read on Envato
"6 Professional Certifications for Freelancers", The American Marketing Association (AMA)
is that type of independent source. The OMPC look the same as AMA and then a lot of question comes to my mind https://omcp.org/ https://www.ama.org/ And I want to hear opinions of others marketers about it? Are they relevant?
Which has better recognition?
The people (who can hire me) will see useful those Certifications? As I see I have to invest money, time and a lot of effor so I wonder to know
which one is the best option.1 -
Effect of changes on the Content page on search ranking
Hi, I have a question related to my ranking on Google Search On the content pages of my website, there is a section where our content keeps on changing. Whenever a visitor enters new information, Old information will be removed from the page. Therefore our content page is dynamic. Does this make us difficult to rank for particular keyword / overall.
Industry News | | adiez12340 -
How do I ascertain how/why a site appears higher/lower in search results, based on different search terms?
The site in question is www.bullethq.comHere are the search terms I used, and what position Bullethq.com appears in the SERP's: <colgroup><col width="188"><col width="58"><col width="95"></colgroup>
Industry News | | PeterConnor
| Search-term | Position | Page returned |
| irish payroll online | 5 | Home Page |
| irish payroll online software | 20 | Home Page |
| online irish payroll software | 20 | Home Page |
| online payroll | 75 | (Blog post) | Could someone be so kind as to help me figure this out?0 -
Is it currently possible to have a company logo appear with a Google search result?
Hello, We're experimenting with rich snippets. It seems fairly easy to attain authorship through Google and have a headshot appear in a search result... However, we are wondering if it is possible to have a company logo appear (perhaps through rel="publisher"?). Surprisingly, I can't find much info on this. Thanks!
Industry News | | BBEXNinja0 -
3rd Party Site Presence and Internet Marketing
An issue that I do not see discussed about much in Internet Marketing circles is the importance of establishing and developing a presence on third party sites other than through guest posting and I was wondering how much other internet marketers focus on this area and recommend this to clients. I see many people wanting hiring internet marketers basically for SEO and the KPI's on which they are judged are SEO based outcomes (higher alexa rank, number of page 1 keywords, number of top 1, top 3 keywords etc). I recently gave advice to someone who had very little time, very little money and very little SEO skills who wanted to rank in number 1 positions for their band for wedding and corporate bookings. I basically showed them sites that were highly positioned in the SERPs where they could get develop a strong online profile and how this would work better than investing 3 hours a month badly into SEO. Ultimately what businesses want is strong convertible leads and sales. For many businesses that might be better established particularly where budgets are tight through other elements whether it is Tripadvisor rankings, presence in other 3rd party sites or in an Ebay store than through SEO for their own site. Obviously for big brands with big budgets SEO is essential but as many keyword terms become increasingly competitive how important should referrals from 3rd party sites be in businesses internet marketing strategy and to what extent do you feel current internet marketing businesses identify and promote this need rather than simply working on improving ranking performance for keywords?
Industry News | | LighthouseC0 -
Does it make sense to go after broad search with less competition vs. narrow search with very high competition?
We are in the process of analyzing our current site structure, on-page optimization and keywords to form a new strategy around our site. What we are finding with the keyword research we’ve done thus far is keywords that are shorter-tail have less competition, but far more searches than some of the long-tail keywords. For purposes of illustration I will give an example. Let's say we sell Wedding Cakes and the keyword string “Garden Wedding” has approximately 246,000 monthly local searches and medium competition, but “Garden Wedding Cakes” only has 880 searches and very high competition. We believe that if we create a very effective landing page for "Garden Wedding" with all kinds of great content surrounding "Garden Wedding" that we have a much better chance of ranking on page 1 than if we were to go after the term "Garden Wedding Cakes". Furthermore, the volume of search far exceeds the "Garden Wedding Cakes" and hopefully will reach a much larger audience. However, because "Garden Wedding" is such a broad term, we are concerned that we don't necessarily understand what folks are searching for vs, when someone types in "Garden Wedding Cakes" we know they are looking for a cake. Here are the questions we have: Targeting broader terms with higher search, has anyone implemented this type of strategy? We think in the long run, this will help us with exposure, but also with help our targeted page of "Garden Wedding Cakes" rank higher (if we can earn a great PR for the page "Garden Wedding". Would we run the risk of creating a higher bounce rate with this strategy for people who are looking specifically for Garden Wedding items/supplies, etc.. Is this a major concern? Could we monetize the effort put into new, rich content surrounding Garden Weddings, when we are in the business to sell Wedding Cakes? Any insight that one can provide would be greatly appreciated.
Industry News | | UrbanityStudios0 -
Searching for another Defender of the Front Page!
Greetings Mozfriends and Champions! My company is searching for a performance based SEO that can handle multiple websites and platforms at the same time. Was wondering if any of you fine people would be interested in such a quest. Please reply to the message or you can E-mail me at Jsmith@frontlinemobility.com. Good Luck Champions! Justin Smith
Industry News | | FrontlineMobility0 -
What do you want to see in a YOUMoz post?
My first YOUMoz post was published the other day and I got some pretty good feedback in the comments. I was wondering what topic, tip or insight would people like to see from a YOUMoz post? I want to start a new one but have some writer's block, if there's anything out there someone would really like to see, I would love to run with an idea.
Industry News | | DanDeceuster0