Posts vs Pages and Rankings Differ Greatly
-
I use wordpress for most of my sites and generally have a post 'news' section. What I've noticed is that just about every time a post will always rank much higher and much faster than a 'page'.
As long as I don't let it get buried in the news archives it continues to rank well, better than if I were to create a 'page'.
Is there any sort of reason this might occur? I'd like to be able to just create 'pages' but at this point in time it makes no sense.
-
Lots of my news posts were announcements of a much more detailed article that was posted on a "page" of my site. Because my blog got eight to ten posts per day the post pages would be quickly buried deep in the blog. The article pages were evergreen content. So, I would redirect those posts to the article page. I thought that it helped rankings.
I don't consider it blackhat because the newsy nature of the posts made them of "temporary value". We deleted and redirected thousands of post per year.
-
Right. I was just thinking and I don't know if this is blackhat but because the news posts always rank better than pages, I'm going to test 301 redirecting a news post to a new page and see what happens.
Normally I would just leave it be, but I would like to set up navigational columns within these posts and can not do so because of their structure.
Basically: Make a news post => let it rank for a week => 301 it to its permanent 'page' home.
This is not something I would normally do except for somewhat aged sites where not much new static content is added...
-
Up until about six months ago I had a blog that was focused on news content. The blog got several posts per day of very fresh news. New posts on that blog would be indexed within moments and land on the first page of google - sometimes in difficult SERPs. The rankings would stick for a while - not more than 24 to 48 hours and then quickly slip down the SERPs and disappear.
My guess is that google recognized the "newsy" nature of that blog (lots of queries with "news" as the keyword) and would give that blog short-term good rankings for queries that were getting a surge in volume. Again, that is a guess. But I saw the same treatment that you described.
-
EGOL - Any way to tell google that for the 'pages'. Or, do they just categorize 'posts' to deserve this and rank higher even if they don't deserve the freshness/news boost?
-
This could be cause by "query deserves freshness".
-
Hi guys, thanks for the input.
Sean - The url structure is the same, except for it is in a /news/ folder and I tend to leave the path the same as the page title (for whatever reason that actually helps it even if its long). But not using any time sensitive permalinks on any of the sites.
Sha - I definitely hear what you're saying, when we are the first to post about something it definitely continues to rank highly even after the competition comes in. The thing is, we could put up a 'page' and it wouldn't.
Just seems to make no sense how google treats posts vs pages whether they're in G news or not. I haven't tried it, but I'm pretty sure I could just post a 'post' with no content and it would rank good whereas a 'page' wouldn't get indexed likely.
-
Hi GYMSN,
The most obvious explanation would be the content itself.
If you are following the general idea that pages are for "evergreen" content and posts are for "news", then it follows that the content in your posts tends to be much more topical than that in your pages.
If the content happens to also be timely (appears before others), fresh (up-to-date) and well written/good quality, then it should rank well and may even have a little potential for virality if very topical.
This would easily explain a significant difference in rankings.
Hope that helps,
Sha
-
How are your permalinks setup? Posts typically have a dated url structure which could add to their freshness for the site. It is also argued one of the things you should do with post permalinks is move away from that url structure if you want your post urls to rank for a period of time.
Outside of that it really has to do with the site. Are posts given any better visibility from an internal linking standpoint? Are their technical aspects different? title tags, h1 tags etc?
You need to write out every different aspect down and start thinking of what it can be.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where to promote a blog post?
I want to promote a blog post with the littlest invested time. It's not something I need to get ranked high. Just wondering what is the most efficient method or service to broadcast it out there with at least some chance of driving some traffic (other than "just let Google index it") 😉
Content Development | | MrSem0 -
Write post in Moz. How can we apply to send a post, is this posible?
Hi, is posible to colaborate in MOZ post, i´m spanish i so probably i had to check muy post lots lots of times, but is it posible? Thanks
Content Development | | Agenciaseomadrid1 -
What should my strategy be if I want to rank my website to be like psychologytoday.com?
Hi, I run a psychology blog for millennials and I recently started using MOZ trial. I'm looking for a general blueprint or questions I should be answering as I try to boost my search engine traffic to match up with psychologytoday.com Aside from link building and writing quality content, what are some other strategies that I can implement?
Content Development | | Psych2Go0 -
Recommendations on the URL Structure When Posting Blogs
Sites are adopting different URL structures for posting blogs (examples below). Quicksprout ( www.domain.com/dateposted/blogposttitle) Moz (www.domain.com/blog/blogposttitle) SEO Book (www.domain.com/blogposttitle) What do you recommend?
Content Development | | SEO5Team0 -
Why my competitors posts rank well if those posts have lower SEOMoz?
Hello SEOMoz forum! I have a smart phone related blog, but it's not publish new related posts. I saw that most of my competitors rank well than me, even if they don't have a higher rank on SEOMoz (PA and DA). Most of their post's SEOMoz PA rank is lower than (1-5), but similar post on my blog have higher PA rank (10-15. Thanks!
Content Development | | Godad0 -
Can I delete an old blog post and be ok?
I wrote some blog posts on my wordpress blog a few years ago that I no longer want on my site. I have them "no index" and "no follow" but everytime I run a report on my site they still seem to pop up. If I just delete the posts will it result in a broken link for my site? Or is there another way I can go about it? Thanks guys
Content Development | | Caseman0 -
I have a page where you can download a PDF of the material - should I exclude the PDF from the search engines?
In my niche, there is a controversial research article that is very popular. I am writing a rebuttal to this article and giving another point of view. My article has the potential to be really good link bait for my site. The original article is often printed out to be shown to professionals in my niche. My hope is that people will do the same with mine. So, I plan to have a PDF version of my article available on my page. The article that is visible on my site (i.e. non PDF) will be a graphic rich article that is easy for the reader to go through. I plan to have the PDF have all of the same text, but it won't have as many graphics - it will look more like a scientific research article. So, should I exclude the pdf from search engines so that it isn't duplicate content? Or does that even matter seeing as it is a duplicate of my own content? I want people to link to the main article, not the pdf. Any tips would be greatly appreciated!
Content Development | | MarieHaynes1