undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • MozCon
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    Track AI Overviews in Keyword Research
    Moz Pro

    Track AI Overviews in Keyword Research

    Try it free!
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Content Development
  4. Posts vs Pages and Rankings Differ Greatly

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Posts vs Pages and Rankings Differ Greatly

Content Development
4
9
1.4k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • GYMSN
    GYMSN last edited by Apr 22, 2012, 4:19 PM

    I use wordpress for most of my sites and generally have a post 'news' section.  What I've noticed is that just about every time a post will always rank much higher and much faster than a 'page'.

    As long as I don't let it get buried in the news archives it continues to rank well, better than if I were to create a 'page'.

    Is there any sort of reason this might occur?  I'd like to be able to just create 'pages' but at this point in time it makes no sense.

    1 Reply Last reply Reply Quote 0
    • EGOL
      EGOL @GYMSN last edited by Apr 23, 2012, 12:55 AM Apr 23, 2012, 12:55 AM

      Lots of my news posts were announcements of a much more detailed article that was posted on a "page" of my site.  Because my blog got eight to ten posts per day the post pages would be quickly buried deep in the blog.  The article pages were evergreen content.  So, I would redirect those posts to the article page.  I thought that it helped rankings.

      I don't consider it blackhat because the newsy nature of the posts made them of "temporary value". We deleted and redirected thousands of post per year.

      1 Reply Last reply Reply Quote 1
      • GYMSN
        GYMSN @GYMSN last edited by Apr 23, 2012, 12:47 AM Apr 23, 2012, 12:47 AM

        Right.  I was just thinking and I don't know if this is blackhat but because the news posts always rank better than pages, I'm going to test 301 redirecting a news post to a new page and see what happens.

        Normally I would just leave it be, but I would like to set up navigational columns within these posts and can not do so because of their structure.

        Basically:  Make a news post => let it rank for a week => 301 it to its permanent 'page' home.

        This is not something I would normally do except for somewhat aged sites where not much new static content is added...

        1 Reply Last reply Reply Quote 0
        • EGOL
          EGOL @GYMSN last edited by Apr 22, 2012, 11:02 PM Apr 22, 2012, 11:02 PM

          Up until about six months ago I had a blog that was focused on news content.  The blog got several posts per day of very fresh news.  New posts on that blog would be indexed within moments and land on the first page of google - sometimes in difficult SERPs.  The rankings would stick for a while - not more than 24 to 48 hours and then quickly slip down the SERPs and disappear.

          My guess is that google recognized the "newsy" nature of that blog (lots of queries with "news" as the keyword) and would give that blog short-term good rankings for queries that were getting a surge in volume.  Again, that is a guess. But I saw the same treatment that you described.

          1 Reply Last reply Reply Quote 1
          • GYMSN
            GYMSN @EGOL last edited by Apr 22, 2012, 10:06 PM Apr 22, 2012, 10:06 PM

            EGOL - Any way to tell google that for the 'pages'.  🙂  Or, do they just categorize 'posts' to deserve this and rank higher even if they don't deserve the freshness/news boost?

            EGOL GYMSN 3 Replies Last reply Apr 23, 2012, 12:55 AM Reply Quote 0
            • EGOL
              EGOL last edited by Apr 22, 2012, 8:52 PM Apr 22, 2012, 8:52 PM

              This could be cause by "query deserves freshness".

              GYMSN 1 Reply Last reply Apr 22, 2012, 10:06 PM Reply Quote 0
              • GYMSN
                GYMSN last edited by Apr 22, 2012, 8:43 PM Apr 22, 2012, 8:43 PM

                Hi guys, thanks for the input.

                Sean - The url structure is the same, except for it is in a /news/ folder and I tend to leave the path the same as the page title (for whatever reason that actually helps it even if its long).  But not using any time sensitive permalinks on any of the sites.

                Sha - I definitely hear what you're saying, when we are the first to post about something it definitely continues to rank highly even after the competition comes in.  The thing is, we could put up a 'page' and it wouldn't.

                Just seems to make no sense how google treats posts vs pages whether they're in G news or not.  I haven't tried it, but I'm pretty sure I could just post a 'post' with no content and it would rank good whereas a 'page' wouldn't get indexed likely.

                1 Reply Last reply Reply Quote 0
                • ShaMenz
                  ShaMenz last edited by Apr 22, 2012, 7:03 PM Apr 22, 2012, 7:03 PM

                  Hi GYMSN,

                  The most obvious explanation would be the content itself.

                  If you are following the general idea that pages are for "evergreen" content and posts are for "news", then it follows that the content in your posts tends to be much more topical than that in your pages.

                  If the content happens to also be timely (appears before others), fresh (up-to-date) and well written/good quality, then it should rank well and may even have a little potential for virality if very topical.

                  This would easily explain a significant difference in rankings.

                  Hope that helps,

                  Sha

                  1 Reply Last reply Reply Quote 0
                  • Sean_Dawes
                    Sean_Dawes last edited by Apr 22, 2012, 5:29 PM Apr 22, 2012, 5:29 PM

                    How are your permalinks setup? Posts typically have a dated url structure which could add to their freshness for the site. It is also argued one of the things you should do with post permalinks is move away from that url structure if you want your post urls to rank for a period of time.

                    Outside of that it really has to do with the site. Are posts given any better visibility from an internal linking standpoint? Are their technical aspects different? title tags, h1 tags etc?

                    You need to write out every different aspect down and start thinking of what it can be.

                    1 Reply Last reply Reply Quote 0
                    • 1 / 1
                    1 out of 9
                    • First post
                      1/9
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • RoxBrock

                      Can I post my MailChimp articles on my blog without getting hit for duplicate content?

                      I would like to post my newsletters on my blog, but am afraid of duplicate content since you can click a link on the MailChimp email blast to view the Newsletter online. Is this considered dup content?

                      Content Development | Aug 7, 2014, 5:25 PM | RoxBrock
                      0
                    • VinceWicks

                      Why is redirecting all broken pages to the homepage is a bad idea?

                      I have a site where all broken pages are redirected to the homepage. I've been told that it's a bad idea in terms of SEO. I just can't figure out why 🙂

                      Content Development | Nov 6, 2013, 8:53 PM | VinceWicks
                      0
                    • Qcmny

                      How do I properly sitemap a site with static pages + Wordpress in it's own directory?

                      I apologize for the awkward wording in the headline. No to the issue, I have a site with static pages that are created as follows: url.com, url.com/page1, url.com/page2, etc. I then have WordPress install at url.com/blog. What is the proper method for creating a comprehensive sitemap for my entire domain. I like the sitemap feature provided by Yoast SEO plugin but I assume it will only index the wordpress directory (url.com/blog). Any help would be greatly appreciated!

                      Content Development | Aug 31, 2013, 2:14 AM | Qcmny
                      0
                    • monster99

                      Author Rank - Using the brand as the author

                      Hi i'm building a new site and want to start building up author rank right from the start. If you are building author rank for a brand, do you think its fine to use the brand as the actual author of the content, instead of a actual person? Or using a stage name rather then a persons actual name, and have your writers write under that particular stage name? Would love to hear peoples opinions. Cheers, Mark

                      Content Development | Dec 10, 2015, 4:28 PM | monster99
                      0
                    • UnderRugSwept

                      2,500 Word blog post? What's your advice?

                      Most of my blog posts end up being 400-600 words, sometimes more, sometimes less. I have written one that is 2,500 words this time. If it were you, would you make one huge post, or split it into two or three? Or would you say it wholly depends on my site and the type of content? As far as link bait goes, one page is better . . . I guess. But would anyone ever read a 2,500 word blog post, even it it's about a subject he/she is interested in? Additionally, what's better for SEO? Just wants some second opinions. Thanks!

                      Content Development | May 7, 2012, 9:46 AM | UnderRugSwept
                      0
                    • kikocherman

                      How can I rank using translated content?

                      My friend has a website with similar content to mine, in a different language however. He has allowed me to translate his content if I link to it every post (can be nofollow). Does Google penalize me for clearly translated content? How can I make sure it ranks well? BTW, if I convince him that I don't link to him, is it better SEO-wise? Best,
                      Cherman

                      Content Development | Mar 11, 2012, 11:00 PM | kikocherman
                      0
                    • BobGW

                      Simple question: How many words optimal for blog posts

                      Hello, We're adding a blog to one of our sites. How many words should be in a blog post for it to be optimal for the search engines? If it varies from industry to industry, please give a couple of examples. We were going to do 500 words but that seems a bit long. Thanks!

                      Content Development | Oct 18, 2011, 5:17 PM | BobGW
                      0
                    • bhsiao

                      Index.html vs. default.html

                      Hi, I have a website that is about 7 years old. I had been using index.html as the home page. When I redesigned my site about 3 months ago I changed it to default.html. The old index.html page was still on my server. I just realized my mistake. All of my links to the home page lead to the new default.html. However, people are still landing on the old index.html. I have change the old index.html to the new design  but that means i have 2 "home" pages out there. Should i delete one? Should I leave them both there but use the canonical tag for one so it is not considered duplicate content? What is best for my rankings?

                      Content Development | Jun 13, 2011, 3:29 PM | bhsiao
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.