Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track your brand’s footprint in AI search
      Moz Pro

      Track your brand’s footprint in AI search

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Forum
    2. Categories
    3. Digital Marketing
    4. Web Design
    5. Google penalty for links opening in new tab?
    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Google penalty for links opening in new tab?

    Web Design
    5 5 7.4k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • jhamlin
      jhamlin last edited by

      Our web services provided suggested that Google doesn't like in-text links that open the link in a new tab.

      Can anyone verify this?

      We often link to outside credible resources for our audience, though it seems smarter to open in a new tab rather than risk that the person will not navigate back to our site after finding us.

      Thank you in advance!

      1 Reply Last reply Reply Quote 0
      • DesignbysoapLtd
        DesignbysoapLtd last edited by

        I seriously doubt links opening in a new tab would affect your rankings or cause any kind of Google penalty. Not something I think you need to worry about : )

        1 Reply Last reply Reply Quote 0
        • donford
          donford last edited by

          I have to echo Alan.

          A long time ago when "pop-ups" were becoming a major problem forcing people into endless pop-up loops (still happens today) but browser have got much smarter and have some native functionality that can be toggled to prevent the worst case scenarios... back then I used to believe that all links should open in the parent, today I absolutely "hate" when a link to an external site opens up in the same window. I even hate google doing it to me when I click on results. I understand why, but its annoying and I always "right-click" open in new tab them.

          So from a users experience perspective myself being the user, I would expect same site links to be in the parent window and external links to be a new window / tab. The exception being showing a PDF or some other sort of document on the same site, I would also think that should be opened in a new tab / window.

          And finally I have also never heard of any penalty associated with the way a window opens.

          1 Reply Last reply Reply Quote 0
          • firstconversion
            firstconversion last edited by

            Personally I like to have links open in the same tab, I will open them in a separate tab if I want them there.

            But like Alan, Ive never heard of it being an issue one way or the other

            1 Reply Last reply Reply Quote 1
            • AlanBleiweiss
              AlanBleiweiss last edited by

              Unless someone else here knows of a specific case study, since I've never once heard of such a penalty, I'm going to rely on the SEO best practices model which dictates that user experience is the primary focus.

              Since it can confuse users to send them off-site within the same browser if they don't intend to actually leave (just wanting to check something else out while still wanting to read your content after), best practices always dictate that you open another site in a new window.  Never open your OWN site in another window, only 3rd party sites...

              1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

                Getting Started
                Moz Pro
                Moz Local
                Moz Bar
                API
                What's New

              • SEO Tactics

                Discuss the SEO process with fellow marketers

                Content Development
                Competitive Research
                Keyword Research
                Link Building
                On-Page Optimization
                Technical SEO
                Reporting & Analytics
                Intermediate & Advanced SEO
                Image & Video Optimization
                International SEO
                Local SEO

              • Community

                Discuss industry events, jobs, and news!

                Moz Blog
                Moz News
                Industry News
                Jobs and Opportunities
                SEO Learn Center
                Whiteboard Friday

              • Digital Marketing

                Chat about tactics outside of SEO

                Affiliate Marketing
                Branding
                Conversion Rate Optimization
                Web Design
                Paid Search Marketing
                Social Media

              • Research & Trends

                Dive into research and trends in the search industry.

                SERP Trends
                Search Behavior
                Algorithm Updates
                White Hat / Black Hat SEO
                Other SEO Tools

              • Support

                Connect on product support and feature requests.

                Product Support
                Feature Requests
                Participate in User Research

              • See all categories

              • Can I safely asume that links between subsites on a subdirectories based multisite will be treated as internal links within a single site by Google?
                PabloCulebras
                PabloCulebras
                0
                3
                1.7k

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.