Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Non .Com or .Co Versus .ca or .fm sites - In terms of SEO value
-
We are launching a new site with a non traditional top level domain . We were looking at either .ca or .in as we are not able to get the traditional .com or .co or .net etc .
I was wondering if this has any SEO effect ? Does Google/Bing treat this domain differently .Will it be penalized ?
Note : My site is a US based site targeting US audience
-
Mmm.... try to use a termination which is not a country level one. .CA or .IN automatically are targeting they respective countries and you can't avoid the inconviences of that geotargetization if not doing an huge link building in your real target country.
Try to check out other generic termination (avoind cc.which is banned by Google)
-
Chait
I think there are really two questions you should ask: the one re SEO effect, Google/Bong, etc. and, how they are perceived.
As to Google others have stated correctly there is no penalty. I am not sure that using a .ca/.in is wise even if you are US based, use US server, and make correct geotarget selections in GWMT. The reason is not Google/SEO per se, but perception.
It is a given that in some countries, having a cc tld that is different is not wise due to bias. A documented one is the French bias in Europe (no hate mail please, my son was born in Paris - yes France, not Texas). In the US, as open minded as half of us seem to be, there will always be a bias if someone knows the .in is India and there may well be one with .ca especially if you are in more northern states that are more likely to see it.So, you have to factor all in and then ask: "Why am I going this way?" Is whatever domain name so critical that you are willing to sacrifice for it? Have you considered using hyphens?
We do a lot with EMD's using hyphens and without. At the same time, I believe many over emphasize EMD and could spend time and energy better elsewhere. Is there a second best EMD and then spend all the energy on something else SEO?
I cannot imagine, short of a known and, likely, very well known brand where I would risk a .ca or .in in the US for that EMD.
Good Luck, let us know what direction you take and how it works,
Robert
-
Thank You for the answers . To extend this discussion further (to help me and others interested)
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1347922&topic=2371325&ctx=topic
Google apparantly treats some ccTLDs (such as .tv, .me, etc.) as gTLD
.as .bz .cc .cd .co .dj .fm .la .me .ms .nu .sc .sr .tv .tk .ws -
Google should not penalize you for using .in or .ca however like William said Google may give top priority to the .com version of your site especially because you are targeting the USA and your SEO effort will benefit the.com more than it will benefit you especially with branded names and direct traffic. Hope this helps.
-
It won't rank you as well. Penalize too harsh of a word. You will still rank but your rankings increase much more if you have a TLD, .com, .net, .org.
Of course these statements can be irrelevant if the site is a viral site. But even bit.ly moved to bitly.com(not exact reason why they changed though).
EDIT: Not to mention that the .ca or .in could be liable for Canada and India laws respectively.
But hey, if you are looking for business in Canada or India, it would be an awesome domain!
-
So if I understand you correctly .. Google will Penalize me when ranking(in the US) when I have .in or .ca
Is the above a fair statement
-
.com would be best but .ca and .in will most likely not work well if your target is in US.
.ca and .in is used and definitely considered when ranking. I suggest you come up with another variation of the domain and get a .com.
One of the main problems I can see off the bat is that the current owners of the sites .com, .net might already have a huge presence and it will hinder majority of your efforts because you will most likely never beat out the .com(unless its nonexistent or spam).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does changing text content on a site affects seo?
HI, i have changed some h1 and h2 , changed and added paragraphs,fixed plagiarism,grammar and added some pics with alt text, I have just done it today, I am ranking on second page QUESTION-1 is it gonna affect my 2 months SEO efforts? QUESTION -2 Do I have to submit sitemap to google again? QUESTION-3 does changing content on the site frequently hurts SEO?
Algorithm Updates | | Sam09schulz0 -
Does an EAT score on my YMYL site impact my rankings?
I've read some conflicting information on YMYL and EAT. If the Google Quality Raters are out there reviewing YMYL pages and scoring them on EAT, does that site's score have an impact on that page's/site's ranking?
Algorithm Updates | | BFMichael0 -
Ecommerce SEO: Is it bad to link to product/category pages directly from content pages?
Hi ! In Moz' Whiteboard friday video Headline Writing and Title Tag SEO in a Clickbait World, Rand is talking about (among other things) best practices related to linking between search, clickbait and conversion pages. For a client of ours, a cosmetics and make-up retailer, we are planning to build content pages around related keywords, for example video, pictures and text about make-up and fashion in order to best target and capture search traffic related to make-up that is prevalent earlier in the costumer journey. Among other things, we plan to use these content pages to link directly to some of the products. For example a content piece about how to achieve full lashes will to link to particular mascaras and/or the mascara category) Things is, in the Whiteboard video Rand Says:
Algorithm Updates | | Inevo
_"..So your click-bait piece, a lot of times with click-bait pieces they're going to perform worse if you go over and try and link directly to your conversion page, because it looks like you're trying to sell people something. That's not what plays on Facebook, on Twitter, on social media in general. What plays is, "Hey, this is just entertainment, and I can just visit this piece and it's fun and funny and interesting." _ Does this mean linking directly to products pages (or category pages) from content pages is bad? Will Google think that, since we are also trying to sell something with the same piece of content, we do not deserve to rank that well on the content, and won't be considered that relevant for a search query where people are looking for make-up tips and make-up guides? Also.. is there any difference between linking from content to categories vs. products? ..I mean, a category page is not a conversion page the same way a products page is. Looking forward to your answers 🙂0 -
Does using parent pages in WordPress help with SEO and/or indexing for SERPs?
I have a law office and we handle four different practice areas. I used to have multiple websites (one for each practice area) with keywords in the actual domain name, but based on the recommendation of SEO "experts" a few years ago, I consolidated all the webpages into one single webpage (based on the rumors at the time that Google was going to be focusing on authorship and branding in the future, rather than keywords in URLs or titles). Needless to say, Google authorship was dropped a year or two later and "branding" never took off. Overall, having one webpage is convenient and generally makes SEO easier, but there's been a huge drawback: When my page comes up in SERPs after searching for "attorney" or "lawyer" combined with a specific practice area, the practice area landing pages don't typically come up in the SERPs, only the front page comes up. It's as if Google recognizes that I have some decent content, and Google knows that I specialize in multiple practice areas, but it directs everyone to the front page only. Prospective clients don't like this and it causes my bounce rate to be high. They like to land on a page focusing on the practice area they searched for. Two questions: (1) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for SEO? The research I've done up to this point appears to indicate "no." It doesn't make much difference as long as the keywords are in the domain name and/or URL. But I'd be interested to hear contrary opinions. (2) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for indexing in Google SERPs? For example, would it make it more likely that someone searching for "anytown usa divorce attorney" would actually end up in the divorce section of the website rather than the front page?
Algorithm Updates | | micromano0 -
Is it better to build a large site that covers many verticals or many sites dedicated to each vertical
Just wondering from an seo perspective is it better to build a large site that covers many verticals or build out many sites one for each vertical?
Algorithm Updates | | tlhseo0 -
Does the use of an underscore in filenames adversely affect SEO
We have had a page which until recently was ranked first or second by Google UK and also worldwide for the term "Snowbee". It is now no longer in the top 50. I ran a page optimization report on the url and had a very good score. The only criticism was that I had used an atypical character in the url. The only unusual character was an underscore "_" We use the underscore in most file names without apparent problems with search engines. In fact they are automatically created in html files by our ecommerce software, and other pages do not seem to have been so adversely affected. Should we discontinue this practice? It will be difficult but I'm sure we can overcome this if this is the reason why Google has marked us down. I attach images of the SEO Report pages 8fDPi.jpg AdLIn.jpg
Algorithm Updates | | FFTCOUK0 -
Plural vs non-plural domain name
I'm sure this question has been answered and asked a 1,000 different ways but what would be the best domain name to use in the long term (2 years +)? The plural versions (examples.com) which has a decent domain authority and is ranking 1st in Google search results yet has less search volume or the singular version (example.com) that has no current SEO value for the search term that we'd like to target however the singular version of the keyword has a much higher search volume? so basically will it be better to have the exact match that has more volume or the plural form that has better rankings after 2 years of doing SEO for each domain? My guess is that using (examples.com) with the better domain authority and tightening the grip on its dominance in Google will still be more effective than having the exact match domain with more search volume for that keyword while performing the same amount of SEO even after two years. Any suggestions?
Algorithm Updates | | ydop0
