undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Link Building
  4. Creating Backlinks On Behalf of Client

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Creating Backlinks On Behalf of Client

Link Building
6
12
2.9k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • Czubmeister
    Czubmeister last edited by Mar 20, 2012, 2:23 PM

    I'm on my first SEO project with a law firm. I'm at the stage where I am doing competitive backlink research on other law firms that my client gave me.

    I saw a blog site called typepad. It has a high domain authority so I was going to recommend to my client that they set up an account and blog away!

    Since it's a law firm, I am not qualified to start blogging on behalf of my client and I know they are extremely busy so now I have to "ride" my client to get busy and start creating content.

    I feel like I want to do more for them on the blog side to keep things going but not having a law background, probably not doable.

    Question: Do most SEO's do the blogging for their clients, farm it out or keep pushing their clients to do it?

    I also want them to sign up with articlebase but the same thing is going to happen. I have to push them to write articles. I guess this is my job?

    -Bob

    1 Reply Last reply Reply Quote 0
    • jjgonza
      jjgonza @EGOL last edited by Feb 7, 2013, 1:36 AM Feb 7, 2013, 1:36 AM

      Do you mean link to the blog from the customers site to give the blog some authority? I think i understand but I want to be clear.

      thanks

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,11 months
      • RobertFisher
        RobertFisher @RobertFisher last edited by Mar 20, 2012, 4:34 PM Mar 20, 2012, 4:33 PM

        As to using the full sentence, the first part was about speaking to his clients regarding research and I did use the ... to show that the copied portion was the end of that compound sentence. That is the correct way to utilize a quote wherein only the germaine is pointed out. I did not disagree with speaking to the client re research.

        You are correct you did not say - use software - and I did make it seem as if you did. You have my apology for that.

        My point was not about the use of software though; did you think it was?  My point was about not creating your own content which takes time and effort and, instead, choosing to take someone else's content and change a few words so that you can post it as your new content.

        As to posting my clients on a free directory I did not say that I did. I suggested some legal publishers (they are actually blogs for the legal community). So, I guess you should buy what you are selling and not state that I said something I did not. There are actually blogs around things like personal injury with high DA and PA and you can pay to be a blogger on their networks. They get quite a bit of links from them.

        We do blogs within Pharma, Personal Injury, Bankruptcy, Complex business litigation, etc.

        Best

        1 Reply Last reply Reply Quote 1
        • Czubmeister
          Czubmeister @EGOL last edited by Mar 20, 2012, 3:40 PM Mar 20, 2012, 3:40 PM

          Thanks for the guidance. Time for more learning! I'll get with their web developer and see if we can make this happen. I guess the next question would be the preference of blogging software. Bloglines, Typepad. Does it really matter as long as there is good content?

          1 Reply Last reply Reply Quote 0
          • Modbargains
            Modbargains @RobertFisher last edited by Mar 20, 2012, 3:39 PM Mar 20, 2012, 3:37 PM

            Robert,

            next time you want to quote me, at least quote the full sentence. Also, the word software, never was mentioned or said. You don't need an article spinning program to re-spin an article.

            Also, maybe you should try blogging instead of posting your clients on free directory sites which require little to no work. oh and low domain scores.

            1 Reply Last reply Reply Quote 1
            • Czubmeister
              Czubmeister @Allstar last edited by Mar 20, 2012, 3:02 PM Mar 20, 2012, 3:02 PM

              These are all great questions.

              I was using SEOmoz to look for all the backlinks that our competitors have.  I noticed that an attorney out of Texas who came up #1 in Google for Divorce Attorney had a backlink at typepad and articlebase.(just to name a few)  At the moment, I was thinking that we need to create articles and blogs so we could get the same backlinks they do.  That's about as far as my thinking went.

              On your point #1, I called the headline creating backlinks because my goal at the moment is to create more backlinks than out competitors. It just so happens that the backlinks from our competitors with the highest domain authority were typepad and articlebase.

              On your point #2, Since I have never set up a blog site before, I'm kind of lost on the best approach.  Sounds slick to integrate it into the law firm website. I am just looking to see what our competitors are doing who are ranked on the first page of Google and emulating what they are doing. The goal would be to do everything you said.

              I have seen articles that lawyers have written 2 or 3 years ago still showing up as one of their backlinks . I want to do the same for my client.

              1 Reply Last reply Reply Quote 0
              • RobertFisher
                RobertFisher @Modbargains last edited by Mar 20, 2012, 2:57 PM Mar 20, 2012, 2:57 PM

                Modbargains,

                In reference to this statement: look at what their competitors have to say about that subject and come up with your own words. Re spin that and repost that on other blogs

                Since we have several large, high verdict (one attorney alone has over 300 verdicts) clients and since we write articles for them, if he has a client who is a competitor to one of my firms, you are suggesting:

                He takes my quality content,

                He changes out some verbs, nouns, and pronouns using some of the software so readily available to the lazy and unscrupulous, and, then,

                He puts it out on the internet as if his clients had written it?

                He is to do this in the same space that I operate in daily?

                Really? Against trial attorneys who love to go to court? Brilliant!

                Modbargains RobertFisher 2 Replies Last reply Mar 20, 2012, 4:33 PM Reply Quote 0
                • EGOL
                  EGOL last edited by Mar 20, 2012, 2:54 PM Mar 20, 2012, 2:54 PM

                  I would place this blog on the primary domain.  Then all of the value from links that hit the blog will help power the primary site.

                  I believe that the job of the SEO is to ask the client "where do you want to be visible" and inform them "where you can be visible".... then let them know that visibility there will never happen unless they have content that positions them for the target keywords.

                  So, I would let them know what it will take to be visible for some of their important keywords.

                  Czubmeister jjgonza 2 Replies Last reply Feb 7, 2013, 1:36 AM Reply Quote 5
                  • RobertFisher
                    RobertFisher @Allstar last edited by Mar 20, 2012, 2:50 PM Mar 20, 2012, 2:50 PM

                    All Star

                    Great point on number 2!

                    Best

                    1 Reply Last reply Reply Quote 1
                    • Modbargains
                      Modbargains last edited by Mar 20, 2012, 2:54 PM Mar 20, 2012, 2:49 PM

                      yeah, I recommend getting them to write an article and do some some spinning to that article and repost it on other blog sites with high domain authority.

                      From there, ask them what kind of research do you want them to do for them regarding the services they offer, and look at what their competitors have to say about that subject and come up with your own words. Re spin that and repost that on other blogs.

                      Then use google's feed burner to link those blogs.

                      i mean i do inhouse seo for a very high competitive niche market, where our competitors do some shady stuff, so it's hard to stay in the "white hat zone"

                      just my two cents.

                      As Allstar mentioned, what's your keywords? use those.

                      Obviously you're creating links to manipulate your client's rank and i understand, they want results.

                      Look at your competitor's backlinks and try to post on the ones that have high domain authority. within a few months and a few hundred back links your client will be in competitive standing against them with their own keywords or the keywords you chose for your clients.

                      and if you dont already know http://www.opensiteexplorer.org for looking at your competitor's backlinks.

                      RobertFisher 1 Reply Last reply Mar 20, 2012, 2:57 PM Reply Quote -3
                      • RobertFisher
                        RobertFisher last edited by Mar 20, 2012, 2:49 PM Mar 20, 2012, 2:49 PM

                        Bob,

                        Welcome to fun! We deal with a few attorneys so I will throw in my two cents worth for you:

                        ... I was going to recommend to my client that they set up an account and blog away!

                        My experience is that every attorney wants to blog until it is time to blog and then......

                        ...now I have to "ride" my client to get busy and start creating content.

                        I do not know that you will have success with this on a couple of levels: they won't like being pushed and, if you have not spelled out the relationship regarding who is responsible for content, they may resent it.

                        I feel like I want to do more for them on the blog side to keep things going but not having a law background, probably not doable.

                        I will tell you what my head of development has said to me along these lines: "This is not your job. We do not need you doing this, we need you moving the company forward! This is a low return item for you." Now, you may be smaller and having to do more, but you need to weigh you doing it against what else you could achieve by you not doing it. Ask yourself what your role is.

                        Do most SEO's do the blogging for their clients, farm it out or keep pushing their clients to do it?

                        I don't think there is a "most" in terms of business practices. (I do occasionally write something if it is moving a major client project along - once every two months a page or two). You can farm it out, but do it on a basis of paying per piece if accepted. There are several copywriting sites you can look at). We have hired copywriters from major colleges here on a parttime / paid intern basis and some of them have worked out great. You have to have time to spend with them early on to teach them CMS, on page SEO to a point, .etc. (Maybe 10 to 20 hours tops). You would be amazed what they can write about given the right background material to research. Since it is law i would be happy to share a few pointers via phone or email on this.

                        I also want them to sign up with articlebase but the same thing is going to happen. I have to push them to write articles. I guess this is my job?

                        I am not familiar with Articlebase, and don't have time to read their terms, etc. If you are simply giving them articles, then hoping someone picks them up, there may be some better legal publishers to look at.

                        As to the last ?: I guess this is my job? NO, it is a massive opportunity for you to provide exceptional service and make a great return for that! Get them first to understand why they need to post content (blog, articles, PR, etc.). Then show them they will not do it due to their needing to handle their business. Then decide what amount of profit you want to make in order to provide them this service. Add the cost to provide it to the profit number and show them how you are going to benefit them by providing the service for them. That is what a great SEO/CEO would do!!

                        Good Luck!

                        1 Reply Last reply Reply Quote 3
                        • Allstar
                          Allstar last edited by Mar 20, 2012, 2:42 PM Mar 20, 2012, 2:39 PM

                          Some questions:

                          1. The headline says "creating backlinks" but your question seems to be about content creation. Do you have a clear keyword goal in mind for the blog?

                          2. Will the Typepad blog be hosted internally within website architecture or will it live completely externally on the *.typepad.com RD? If the latter, how will content creation drive SEO value to your client's core business  site? What is your goal with the Typepad blog: to create inbound links to the law firm's website, or to generate leads via blog content?

                          Brian

                          PS: your job goes far beyond riding them to create content: you have to give them clear business reasons why they need to do it, what the expected result is, where the value lies. As lawyers they have liabilities if they give legal advice on a blog, and they can't risk offending potential clients or speaking on certain topics if it entails a conflict of interest. There is no harder industry to blog for than the legal profession, and most lawyers are not professional copywriters.

                          RobertFisher Czubmeister 2 Replies Last reply Mar 20, 2012, 3:02 PM Reply Quote 3
                          • 1 / 1
                          1 out of 12
                          • First post
                            1/12
                            Last post

                          Got a burning SEO question?

                          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                          Start my free trial


                          Browse Questions

                          Explore more categories

                          • Moz Tools

                            Chat with the community about the Moz tools.

                          • SEO Tactics

                            Discuss the SEO process with fellow marketers

                          • Community

                            Discuss industry events, jobs, and news!

                          • Digital Marketing

                            Chat about tactics outside of SEO

                          • Research & Trends

                            Dive into research and trends in the search industry.

                          • Support

                            Connect on product support and feature requests.

                          • See all categories

                          Related Questions

                          • Morries8888

                            How does indexing backlinks affect SEO and search engine rankings?

                            backlinks

                            Indexing backlinks plays a crucial role in the overall SEO strategy and search engine rankings. When search engines like Google crawl and index a website, they also consider the quality and relevance of the backlinks pointing to that site. Here's why indexing backlinks is important: Visibility in Search Results: Indexing ensures that search engines recognize and attribute value to the backlinks you have acquired. When indexed, these backlinks contribute to the overall link profile of your website and can positively impact your visibility in search results. Faster Indexation: By submitting your backlinks for indexing, you can speed up the process of search engines discovering and recognizing those links. This helps search engines recognize the relevance and authority of your website sooner. Enhanced Crawling and Ranking: Indexing allows search engines to crawl and evaluate the backlinks pointing to your site. These backlinks are considered as signals of trust and authority, which can influence your search engine rankings. Improved Domain Authority: When high-quality backlinks pointing to your site are indexed, they contribute to your website's Domain Authority (DA). A higher DA indicates a more authoritative and reputable website, which can positively impact your rankings and organic search visibility. Competitive Advantage: Indexing your backlinks gives you a competitive edge by ensuring that the value and authority of those links are properly recognized and taken into account by search engines. This can help you outrank competitors who may have unindexed or low-quality backlinks. It's important to note that not all backlinks may require manual indexing, as search engines can discover and index them naturally. However, for specific or newly acquired backlinks that may not be indexed quickly, manual submission or using indexing services can help ensure they are recognized by search engines and contribute to your overall SEO efforts.

                            Link Building | Apr 3, 2024, 7:19 PM | Morries8888
                            0
                          • Melissacarter

                            How to create link from google redirect?

                            I have seen redirect links from google but not sure how to create one. Please guide if anyone knows the answer. Example: https://images.google.cv/url?q=https://moz.com

                            Link Building | Nov 5, 2024, 4:56 AM | Melissacarter
                            3
                          • fassi34562

                            Moz crawling doesn't show all of my Backlinks

                            I'm trying to make an SEO backlinks and anchors report on my website When using the Link Explorer, I see no backlinks to  show while I have create much more backlinks on this website. How to fix the issue? How can I check and correct report of my backlinks? Website is www.poolcleanerspro.com  I also need some how to track a keywords?

                            Link Building | Jun 25, 2024, 11:04 AM | fassi34562
                            1
                          • wikiBudgets

                            Does iframe itself count as a backlink?

                            Our situation is similar to YouTube. We have an original content on every subpage that is genuinely useful when embedded as a widget on 3r party websites. That is why we offer an embeddable widget that shows slightly simplified version of the content - exactly like a YouTube video embedded on your blog. The embed code is simply an iframe sourcing from our subpage: <iframe src="wikibudgets.org/subpage"></p> </blockquote> <p>1/ Does the iframe itself pass any link value at all to the subpage?</p> <p>2/ If yes, what would be the equivalent of anchor text in iframe?</p> <p>3/ If not, will any link in the subpage pass link value from the 3rd party website to my domain/subpage?</p> <p>4/ If not, will I be punished/rewarded if I ask users to put a visible, unobfuscated link to the subpage below the iframe?</p> <blockquote style="background: #f7f7f7; padding-top: 5px; margin-left: 0px; padding-left: 2px; padding-bottom: 5px; white-space: nowrap; overflow-y: auto; font-family: monospace;"> <p><iframe src="wikibudgets.org/subpage" /><a href="wikibudgets.org/subpage">rich anchor text</a></p> </blockquote></iframe>

                            Link Building | Aug 22, 2020, 2:41 AM | wikiBudgets
                            0
                          • asbchris

                            Backlinks from ads on parked domains? Is this possible?

                            Hello Moz Friends, So as I was researching some competitive backlinks and I noticed a lot of backlinks that a clients competitor has are on parked domains and they appear to be google ads from some point. You know the pages that this page no longer exists, or hey do you want to buy this domain? and it has like 6 google ads on it? Yep those pages. My clients industry is construction and their competitor has links from zombie websites, foreign, websites and more. But the links are no longer on the page. Like when it was crawled, their ad was showing. Does this make any sense and is it usually temporary? Thank you for your thoughts friends!

                            Link Building | Jun 29, 2016, 3:46 AM | asbchris
                            0
                          • National-Homebuyers

                            NoFollow & Directory Scraper Backlinks

                            I was wondering how important it was to remove/disavow: NoFollow backlinks - many ("buy viagra" etc). Directory backlinks - many questionable/generic directories. Obviously the focus is the equity passing links but both of the above constitute a significant proportion of backlinks to the site - I've seen that "scrapers" are seen as natural and obviously NoFollow do not pass link juice - but does the sheer number have a bearing and therefore make them equally important to address? Thanks in advance for your responses. Regards

                            Link Building | Jan 9, 2015, 2:24 PM | National-Homebuyers
                            0
                          • dealblogger

                            Does this count as a backlink to my category page?

                            I am ranking high with a certain category page and I am reading that I need backlinks to that page. It is going to be a challenge to get a backlink to that specific category page but how about this? Category page URL: www.mysite.com/category/name Backlink to this URL: www.mysite.com/category/name/specific-blog-post (EDIT: Apparently these types of links don't exist! I went into the category page and clicked on a blog post and it just gave me the www.mysite.com/blah-blah-blah) Will that count as a backlink to the category page? Right now I am only getting backlinks to these blog posts: www.mysite.com/this-is-a-blog-post Any help appreciated! EDIT: Well I guess now my question is worthless. But if you have any input, it would be appreciated.

                            Link Building | Jun 11, 2013, 3:18 PM | dealblogger
                            0
                          • AdamThompson

                            Will Google penalize for backlinks on non-indexed pages?

                            Have a client who has a bunch of links from spammy sites that aren't even indexed by Google. Will Google penalize (i.e. Penguin) for backlinks from spammy sites that aren't indexed? I'm guessing "Yes, Google still crawls non-indexed sites and may penalize the sites linked to from the banned site." Anyone have any data or experience with this? Anyone have a non-indexed or banned site? Does Google still crawl it?

                            Link Building | Oct 26, 2012, 5:58 AM | AdamThompson
                            0

                          Get started with Moz Pro!

                          Unlock the power of advanced SEO tools and data-driven insights.

                          Start my free trial
                          Products
                          • Moz Pro
                          • Moz Local
                          • Moz API
                          • Moz Data
                          • STAT
                          • Product Updates
                          Moz Solutions
                          • SMB Solutions
                          • Agency Solutions
                          • Enterprise Solutions
                          Free SEO Tools
                          • Domain Authority Checker
                          • Link Explorer
                          • Keyword Explorer
                          • Competitive Research
                          • Brand Authority Checker
                          • Local Citation Checker
                          • MozBar Extension
                          • MozCast
                          Resources
                          • Blog
                          • SEO Learning Center
                          • Help Hub
                          • Beginner's Guide to SEO
                          • How-to Guides
                          • Moz Academy
                          • API Docs
                          About Moz
                          • About
                          • Team
                          • Careers
                          • Contact
                          Why Moz
                          • Case Studies
                          • Testimonials
                          Get Involved
                          • Become an Affiliate
                          • MozCon
                          • Webinars
                          • Practical Marketer Series
                          • MozPod
                          Connect with us

                          Contact the Help team

                          Join our newsletter
                          Moz logo
                          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                          • Accessibility
                          • Terms of Use
                          • Privacy

                          Looks like your connection to Moz was lost, please wait while we try to reconnect.