Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO value of "in the news" links on home page?
-
Notice more sites have an "in the News" section on the home page, or something similar like press releases...
Apart from providing users fresh content, is there an SEO value to this? What is the explanation for this?
Have a feeling the answer is obvious but just not too sure
Thanks a lot.
-
I have a feeling that for most it's just a way to try and build credibility by showing 3rd-party endorsement.
I think there's a chance is does provide some amount of SEO benefit as far as increasing indexing frequency, as it may be the only section of the homepage that changes with regularity. That said, I think a blog (with a list of most recent posts on the homepage) serves this purpose better.
I think unless you're a large organization that get's a lot of 3rd-party media coverage, having a news section can be actually be a negative because:
- If most visitors are like me, they use the date of the last news post as a judgement of the site or company.
- Ongoing, it can be difficult to generate updates for the news section.
- Linking away from your homepage to another site = lost traffic and lost link juice (if you're into that).
My $0.02.
-
Could you provide an example URL so we know what you're referring to?
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
Landing page separate from product page
Hello there, I have a wordpress website with a woocommerce plugin. I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page. is it bad for SEO? my website: https://relationadviser.ir
On-Page Optimization | | Aaron.be1 -
Will Google Count Links Loaded from JavaScript Files After the Page Loads
Hi, I have a simple question. If I want to put an image with a link to another site like a banner ad on my page, but do not want it counted by Google. Can I simply load the link and banner using jQuery onload from a separate .js file? The ideal result would be for Google to index a script tag instead of a link.
On-Page Optimization | | CopBlaster.com1 -
Duplicate Content when Using "visibility classes" in responsive design layouts? - a SEO-Problem?
I have text in the right column of my responsive layout which will show up below the the principal content on small devices. To do this I use visibility classes for DIVs. So I have a DIV with with a unique style text that is visible only on large screen sizes. I copied the same text into another div which shows only up only on small devices while the other div will be hidden in this moment. Technically I have the same text twice on my page. So this might be duplicate content detected as SPAM? I'm concerned because hidden text on page via expand-collapsable textblocks will be read by bots and in my case they will detect it twice?Does anybody have experiences on this issue?bestHolger
On-Page Optimization | | inlinear0 -
How many outbound links is too many outbound links?
As a part of our SEO strategy, we have been focusing on writing several high quality articles with unique content. In these articles we regularly link to other websites when they are high quality, authoritative sites. Typically, the articles are 500 words or more and have 3-5 outbound links, but in some cases there are as many as 7 or 8 outbound links. Before we get too carried away with outbound links, I wanted to get some opinions on how many outbound links we should be trying to include and more information on how the outbound links work. Do they pass our website's authority on to the other website? Could our current linking strategy cause future SEO problems? Finally, do you have any suggestions for guidelines we should be using? Thank you for your help!
On-Page Optimization | | airnwater0 -
Page Title in Local SEO Title Tags?
Hi All, Still working on my title tag usage for local SEO, and I was hoping for some more feedback. My question is this: In Local SEO titles, I'm using location + keyword combinations, unique on each page. However, since each page has a specific title for the client, I figure I should be placing that at the front. My thought here was that this helps with the overall usability to the reader of the website. Ex. Contact Us page for Pizza shop Contact Us | Springfield IN Gourmet Pizza | Moe's Italian Pizza Anyone have thoughts on this one? Thank you!
On-Page Optimization | | kbaltzell0 -
"And" vs "&"
I blog for hotels and I am wondering whether it is best to have on a wordpress tagline the name of the hotel such as Holiday Inn and Suites vs Holiday Inn & Suites. In Google AdWords, the "and" keyword always beats out the "&" word in exact search. The "&" just always looks cleaner. Also, when I refer to the hotel within a blog post, should I use the "and" or "&" in the name? Please help me understand which is best for seo. Thank you!
On-Page Optimization | | lwilkins0 -
Prevent link juice to flow on low-value pages
Hello there! Most of the websites have links to low-value pages in their main navigation (header or footer)... thus, available through every other pages. I especially think about "Conditions of Use" or "Privacy Notice" pages, which have no value for SEO. What I would like, is to prevent link juice to flow into those pages... but still keep the links for visitors. What is the best way to achieve this? Put a rel="nofollow" attribute on those links? Put a "robots" meta tag containing "noindex,nofollow" on those pages? Put a "Disallow" for those pages in a "robots.txt" file? Use efficient Javascript links? (that crawlers won't be able to follow)
On-Page Optimization | | jonigunneweg0