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  4. SEO value of "in the news" links on home page?

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SEO value of "in the news" links on home page?

On-Page Optimization
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  • inhouseninja
    inhouseninja last edited by Mar 31, 2011, 4:41 PM

    Notice more sites have an "in the News" section on the home page, or something similar like press releases...

    Apart from providing users fresh content, is there an SEO value to this?  What is the explanation for this?

    Have a feeling the answer is obvious but just not too sure

    Thanks a lot.

    1 Reply Last reply Reply Quote 0
    • NextPage
      NextPage last edited by Mar 31, 2011, 5:45 PM Mar 31, 2011, 5:39 PM

      I have a feeling that for most it's just a way to try and build credibility by showing 3rd-party endorsement.

      I think there's a chance is does provide some amount of SEO benefit as far as increasing indexing frequency, as it may be the only section of the homepage that changes with regularity. That said, I think a blog (with a list of most recent posts on the homepage) serves this purpose better.

      I think unless you're a large organization that get's a lot of 3rd-party media coverage, having a news section can be actually be a negative because:

      • If most visitors are like me, they use the date of the last news post as a judgement of the site or company.
      • Ongoing, it can be difficult to generate updates for the news section.
      • Linking away from your homepage to another site = lost traffic and lost link juice (if you're into that).

      My $0.02.

      1 Reply Last reply Reply Quote 1
      • craven22
        craven22 last edited by Mar 31, 2011, 5:31 PM Mar 31, 2011, 5:31 PM

        Could you provide an example URL so we know what you're referring to?

        Thanks

        1 Reply Last reply Reply Quote 1
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