Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. International SEO
    4. Multilingual Ecommerce Product Pages Best Practices

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Multilingual Ecommerce Product Pages Best Practices

    International SEO
    3
    5
    2088
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • sedwards
      sedwards last edited by

      Hi Mozzers,

      We have a marketplace with 20k+ products, most of which are written in English. At the same time we support several different languages. This changes the chrome of the site (nav, footer, help text, buttons, everything we control) but leaves all the products in their original language.

      This resulted in all kinds of duplicate content (pages, titles, descriptions) being detected by SEOMoz and GWT. After doing some research we implemented the on page  rel="alternate" hreflang="x", seeing as our situation almost perfectly matched the first use case listed by Google on this page http://support.google.com/webmasters/bin/answer.py?hl=en&answer=189077.

      This ended up not helping at all. Google still reports duplicate titles and descriptions for thousands of products, months after setting this up. We are thinking about changing to the sitemap implementation rel="alternate" hreflang="X", but are not sure if this will work either. Other options we have considered include noindex or blocks with robots.txt when the product language is not the same as the site language. That way the feature is still open to users while removing the duplicate pages for Google.

      So I'm asking for input on best practice for getting Google to correctly recognize one product, with 6 different language views of that same product. Can anyone help?

      Examples:

      (Site in English, Product in English) http://website.com/products/product-72

      (Site in Spanish, Product in English) http://website.com/es/products/product-72

      (Site in German, Product in English) http://website.com/de/products/product-72

      etc...

      1 Reply Last reply Reply Quote 0
      • sedwards
        sedwards @gfiorelli1 last edited by

        Hi Gianluca,

        Thanks for responding. I took a look at your guide, and I definitely understand the gold standard would be to get everything translated professionally, and provide a completely native experience.

        Unfortunately due to our catalog size that would be prohibitively expensive, so I need to think of another solution. It sounds like from your guide that we are doing more harm than good, even with alternate language syntax in place.

        Based on your answer, my thought would be to meta noindex any product page where the site language is not the same as the product. That way every page in the index will be 100% localized for potential visitors.

        So if its a Spanish product index: site.com/es/product, but meta noindex site.com/de/product, site.com/product, etc.

        If we follow that path, does it make sense to remove the alternate language syntax, since all the linked URLs will be no index?

        Thanks again for your help.

        1 Reply Last reply Reply Quote 0
        • gfiorelli1
          gfiorelli1 last edited by

          Hi Scott,

          sorry to tell you that you're doing International SEO quite bad. No offence, but what you describe is how not to do International SEO.

          If you are targeting Spanish end users, you must localize in Spanish everything:

          • template elements;
          • URLs
          • products description
          • Titles
          • e.v.e.r.y.t.h.i.n.g

          It is not just a question of SEO, but of usability too. Just revert the situation: what would be your reaction if you enter in a site, click on the english version and everything is written in Spanish?

          Obviously, if you have the spanish version of your all in spanish, that will help a lot ranking for spanish queries.

          In order to find an answer to your doubts, I warmly suggest you to read this guide to International SEO I wrote here on SEOmoz few time ago: http://www.seomoz.org/blog/international-seo-dropping-the-information-dust

          Ciao 🙂

          sedwards 1 Reply Last reply Reply Quote 1
          • gfiorelli1
            gfiorelli1 @malecce last edited by

            Your answer is conceptually correct, but the implementation not that much.

            This kind of URL is not the ideal: http://www.rentalinrome.com/trevifountainapartments_spa/treviluxurypenthouse

            The best is to put every language mirror of your multilingual site in a subfolder: i.e. /es/ in the above cited case.

            Google, in fact, understands better that the /es/, /de/, /fr/ subfolders are targeting Spanish, German and French, as those are the ISO codes for those languages.

            The subfolders way, then, is even more suggested if you are targeting a country, because you can geotarget a subfolder in Google Webmasters Tools.

            Finally, a warm suggestion: if you really want to be sure to rank in Russia, then you should think about Yandex SEO... which means:

            • Having the site in a .ru domain name (Yandex is biased toward russian domain terminations);
            • Have the site in russian.. also the URLs (yours is in english)
            1 Reply Last reply Reply Quote 0
            • malecce
              malecce last edited by

              Hi

              For me it is wrong to present a product with the navigation in different languages ​​and the description always in English

              We work in travel and i want show you how we work with the same apartment

              http://www.rentalinrome.com/trevifountainapartments/treviluxurypenthouse  english default language

              http://www.rentalinrome.com/trevifountainapartments_ita/treviluxurypenthouse

              http://www.rentalinrome.com/trevifountainapartments_spa/treviluxurypenthouse

              http://www.rentalinrome.com/fontainedetreviappartements/treviluxurypenthouse

              http://www.rentalinrome.com/trevifountainapartments_de/treviluxurypenthouse

              http://www.rentalinrome.com/trevifountainapartments_ru/treviluxurypenthouse

              we change all, navigation and content

              This is the best way for index the same product in different language avoid duplicate content

              Ciao

              Maurizio

              gfiorelli1 1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • DigitalThirdCoast

                Hreflang tag on every page?

                Hello Moz Community, I'm working with a client who has translated their top 50 landing pages into Spanish. It's a large website and we don't have the resources to properly translate all pages at once, so we started with the top 50. We've already translated the content, title tags, URLs, etc. and the content will live in it's own /es-us/ directory. The client's website is set up in a way that all content follows a URL structure such as: https://www.example.com/en-us/. For Page A, it will live in English at: https://www.example.com/en-us/page-a For Page A, it will live in Spanish at https://www.example.com/es-us/page-a ("page-a" may vary since that part of the URL is translated) From my research in the Moz forums and Webmaster Support Console, I've written the following hreflang tags: /> For Page B, it will follow the same structure as Page A, and I wrote the corresponding hreflang tags the same way. My question is, do both of these tags need to be on both the Spanish and English version of the page? Or, would I put the "en-us" hreflang tag on the Spanish page and the "es-us" hreflang tag on the English page? I'm thinking that both hreflang tags should be on both the Spanish and English pages, but would love some clarification/confirmation from someone that has implemented this successfully before.

                International SEO | | DigitalThirdCoast
                0
              • nathanfranklin

                Multi Regional Website Best Practices

                Hi there, I have a website that is targeting 3 countries AU/US & NZ. I have set up hreflang tags for each page on each of the site however I am having difficulties getting it work right. I read this article which was a great insight into the hreflang tags. https://moz.com/blog/hreflang-behaviour-insights and as a result I have implemented hreflang tags in the following manner: When users access the root domain http://[website] it will redirect the user to their locale with a 302 redirect. I have a few questions:
                1. When building my external link profiles, I'm not sure if I should be building link profiles for http://[website]/ or for the geo graphical pages (http://[website]/aus/ etc..). Note that the http://[website]/ is never used, it just issues a 302 to the actual geographical location. 2. It seems that the hreflang tags are not working correctly. Perhaps its the result of the 302 on the root page, but in google.com.au (using the link http://www.google.com.au/search?hl=en&gl=au&pws=0&q=[branded search]) I would expect that I should see the search results for /aus/ given the fact that the hreflang tags are setup as en-au. Instead I am seeing the root domain page. Is that correct or should it be showing all the pages with /aus/. ALSO If I do a search in google thailand (http://www.google.com.au/search?hl=en&gl=th&pws=0&q=[branded search]) it returns the /aus/ version where it should be showing the /us/ using the x-default hreflang tag. In google webmaster tools I have setup 4 site profiles:
                http://[website]/
                http://[website]/us/
                http://[website]/aus/ (Targeted to Australia)
                http://[website]/nz/ (Targeted to New Zealand) Any help would be appreciated. Thanks Nathan

                International SEO | | nathanfranklin
                1
              • realpatients

                Best practice for Spanish version of English website?

                I'm doing an audit for a site that has all of its English pages under the same roof with Spanish pages in Wordpress. It is intended for Chicago, not Mexico. I suspect this is not a good thing, but I only have instinct to rely on here. What is the best practice for having the same website in two languages? http://www.enhancedform.com/ and http://www.enhancedform.com/spanish/

                International SEO | | realpatients
                0
              • Fisken

                Two versions of a website with different languages - Best way to do it?

                I'm working on a website for a Swedish artist and her page is in Swedish, everything is in Swedish on the site, even though it's not a lot of text on the site. We would like to have the site in English too, or another version of the site in English on a separate domain, what's the best way to proceed from here? The domain name is a .se (swedish domain), would it be better to create a another domain and host the english version of the site on a .com domain? Or will we bump into problems with duplicate content if we create a replica of the swedish site in english. We're using wordpress and I know that there's translation plugins out there, is that a good option? I'm a bit clueless on how to proceed and would love some help or guidance here.

                International SEO | | Fisken
                0
              • JonClark15

                What are the best practices for translation of city/state names for international SEO? (ie. New York in English vs. Nueva York in Spanish)

                I'm working on international SEO / translation of a global travel site. While we have a global keyword research and translation strategy in process for each market they serve, I've run into a unique question. Overall, we are translating (and localizing) content for each market but aren't sure what to do with location names. Each country/state has cities and locations that have their own dedicated pages. I see three options for these location names (when titling a page and writing content):  keep them in English, translate the names in the market languages, or use a combination of the two. The challenge with altering the location names to the market languages is that they are truly not known by those names. Though there are some instances where it may make sense…for instance **New York **in Spanish would be "Nueva York" with **‘**Nueva' being the Spanish translation of ‘new’. There are other instances, where no translation exists. If you’ve had a similar experience I'd love to hear your approach/recommendation.

                International SEO | | JonClark15
                0
              • Lina-iWeb

                Massive jump in pages indexed (and I do mean massive)

                Hello mozzers, I have been working in SEO for a number of years but never seen anything like a jump in pages indexed of this proportion (image is from the Index Status report in Google Webmaster Tools: http://i.imgur.com/79mW6Jl.png Has anyone has ever seen anything like this?
                Anyone have an idea about what happened?
                One thing that sprung to mind might be that the same pages are now getting indexed in several more google country sites (e.g. google.ca, google.co.uk, google.es, google.com.mx) but I don't know if the Index Status report in WMT works like that. A few notes to explain the context: It's an eCommerce website with service pages and around 9 different pages listing products. The site is small - only around 100 pages across three languages 1.5 months ago we migrated from three language subdomains to a single sub-domain with language directories. Before and after the migration I used hreflang tags across the board. We saw about 50% uplift in traffic from unbranded organic terms after the migration (although on day one it was more like +300%), especially from more language diversity. I had an issue where the 'sort' links on the product tables were giving rise to thousands of pages of duplicate content, although I had used the URL parameter handling to communicate to Google that these were not significantly different and only to index the representative URL. About 2 weeks ago I blocked them using the robots.txt (Disallow: *?sort). I never felt these were doing us too much harm in reality although many of them are indexed and can be found with a site:xxx.com search. At the same time as adding *?sort to the robots.txt, I made an hreflang sitemap for each language, and linked to them from an index sitemap and added these to WMT. I added some country specific alternate URLs as well as language just to see if I started getting more traffic from those countries (e.g. xxx.com/es/ for Spanish, xxx.com/es/ for Spain, xxx.xom/es/ for Mexico etc). I dodn't seem to get any benefit from this. Webmaster tools profile is for a URL that is the root domain xxx.com. We have a lot of other subdomains, including a blog that is far bigger than our main site. But looking at the Search Queries report, all the pages listed are on the core website so I don't think it is the blog pages etc. I have seen a couple of good days in terms of unbranded organic search referrals - no spike or drop off but a couple of good days in keeping with recent improvements in these kinds of referrals. We have some software mirror sub domains that are duplicated across two website: xxx.mirror.xxx.com and xxx.mirror.xxx.ca. Many of these don't even have sections and Google seemed to be handling the duplication, always preferring to show the .com URL despite no cross-site canonicals in place. Very interesting, I'm sure you will agree! THANKS FOR READING! 79mW6Jl.png

                International SEO | | Lina-iWeb
                0
              • mongillo

                International (foreign language) URL's best practices

                I'm curious if there is a benefit or best practice with regards to using the localized language on international sites (with specific ccTLDs).  For example, should my french site (site.fr) use the french language as keywords within the URLs or should they be in english? e.g. www.site.fr/nourriture  vs. www.site.fr/food Is that considered best practice for SEO (or just for brand perception those markets?).  Is there a tangible loss in SEO if we do not use the correct language for those URLs and just stick with English around the world? I recall seeing a Matt Cutts video on the topic and he said that google does support i18n URL's but other SE's might not support them as gracefully but he didn't come down with a hard recommendation to go with i18n URL's or just English. Would love a strong ruling in favor one direction based on best practices.

                International SEO | | mongillo
                0
              • gomyseo

                Country specific landing pages

                I have a client who wants to put a re-direct on his landing pages based on the visitors IP address. The landing page will be a sub domain relevant to the country their IP is located in. I am a little concerned this will effect the SEO. Appreciate any advice. Dylan 🙂

                International SEO | | gomyseo
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.