Keywords for fabrication (welding) company??
-
I've been tasked with finding the keywords for our website. The difficulty I'm finding is receiving help from the fabrication personal to suggest keywords. I'm not sure if its peoples imagination or if there's a general unwillingness.
Can anyone make any suggestions here? Is there a fabrication or welding keyword database I can put to them and hopefully get their brains working?
Or even a way to see what keywords our competitors use?
-
Thanks For the Reply Google Keyword is the best.
-
Hi Martin, Thanks for the further explanation of your business model. You are right - Local SEO is not the right match for you, so the tool isn't helpful.
-
Thanks for the reply
I'm not sure Google places would help our business and correct me if I'm wrong. We're not a company that people visit for sales. We're onsite fabrication and we also manufacture products to sell all over the UK and occasionally abroad. How would it help us?
-
By entering the URL of a website in the Website box in Google keywords tool, you are instructing Google to go and get the keywords hints from the URL to come up with the list of related keywords and phrases. So as Wikipedia pages cover any topic comprehensively, there is a good chance that the keyword list prepared this way will give you a solid head start for your current job at hand.
Best regards,
Devanur Rafi.
-
Thanks. How does the website URL work? and whats the benefit in choosing it?
-
Hi Martin,
You've received some very good replies here from members. I'll just add that if you are branching into competitive analysis of local competitors, you might like to check out 51 Blocks' competitive analysis tool, which is free:http://www.51blocks.com/online-marketing-tools/free-local-analysis/
-
Go to a list broker company like www.infousa.com, they have a nice classification of industries as a part of the list selection process and you can find sub categories related to your industry type. That's another way of finding closely related keywords.
Here is the Link.
-
Hi Martin, you can do one thing. Just go to Google AdWords keywords tool and make sure you are logged in to your Google account.
Once inside the tool, set the settings to All Locations and All Languages, type the following in the Website box: http://en.wikipedia.org/wiki/Welding
Hit Search. Export all the keywords and repeat the process for the following URL typed in the Website box:
http://en.wikipedia.org/wiki/Metal_fabrication
Try to look for other related topic on Wikipedia and repeat the process till you have good list.
Hope this helps.
Regards,
Devanur Rafi.
-
Unfortunately Amazon is a product company and we are in a service industry so couldnt get any names from them. I see your point about being creative, I've through about searching job boards for descriptions such as http://www.totaljobs.com/JobSeeking/Fabrication.html
Can you think of anything else that may help?
-
Thanks the Google Keywords is useful. I've also visited SEMRush typed in a list of our competitors and not very information out of it. It might be because our competitors are not very active on-line.
The SEMoz keyword analyser isn't working at the moment so we cant check that out.
Our other big problem is that we work in a lot of different industries such as energy, power stations, Nuclear, transportation ect. How can we get a list of industries for metal fabrications?
-
Thanks. I'll get a list together with the suggestions the other guys have said and Go to them and ask.
-
Hi Martin, you can take the steps outlined by SEO5 and also you can visit Amazon.com, search for the keywords, 'welding' and 'fabrication', take a note of the items that come up in the search, visit the product page of each of these products and also note the itemsthat Amazon mentions under the heading, 'people who bought also bought'. Put all these terms in Google AdWords keywords tool and bingo, you will have a very good list of related terms. Put your brain in to this a bit deep and add your creativity to further enhance the list. Sometimes, the shopping sites and specialized online portals for a particular product or niche can give you more than you can ever imagine while doing keyword research analysis and I do it all the time and the results will be outstanding as per my experience. Good luck.
Regards,
Devanur.
-
Ask to speak with the receptionist or the person who takes most of the incoming calls for the business. This person hears the language used by people who ask for their services. These people often know more about the keywords to target than management.
-
You can use Google's keyword suggestion tool , type in fabrication and welding in the keyword list and the website , check the box that says "only show ideas closely related to my search terms" . You should be able to pull a good keyword list using this tool.
In addition to this tool you can also use SEM Rush , type in the client's website and see what keywords they are ranking for that are related to your site. You can also use the keyword analysis tool from SEOMOZ.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Difficulty difference between Moz and SEM rush
i was checking keyword difficulty on moz for: cheap car hire london - and as per moz it's 37 | when i checked SEM rush i can see difficulty is 77% why is that different? I want to know which is more accurate to follow
Keyword Research | | ayadujaili0 -
Optimizing a Webpage without keywords
Hi all, I’m really running into a challenge internally lately in that we have a lot of teams redesigning or building new pages (specificially one team) that do NOT loop our teams in. When we finally get them to work with us, to drive traffic to the pages, they disagree that there must be other ways of optimizing the pages than focusing on keywords with search volume that are relevant to the page. We usually land that they will choose a keyword or two they think a user will search for, we do keyword research and pick something close (because they don’t want to utilize a term that doesn’t make much sense, as they have written the content without involving us from the beginning, but then our search volume is declining). They keep saying there are other ways than changing the paired down content on their page and adding in keywords to the H1 headers, content on page. they mentioned semantic search at one point. For example, https://www.entrust.com/products/entrust-getaccess/ currently ranks around #10 for "single sign on solution." This keyword was on the previous page quite a few times in headers and body copy. Now it appears on the page 3 times after the redesign and is not in the h1. The team does for example want to optimize for this term, but there’s lots of pushback as they want a page with minimal content and little design. Just wondering your thoughts on this. IS this a common challenge you deal with too and any idea on answers as I've tried many with the teams? Thanks, Laura
Keyword Research | | lauramrobinson321 -
Replacing Metas and Keywords
How often we need to replace our meta titles, meta descriptions and keywords so that we are able to find which one works and which does not. Can we make some schedule like on monthly or quarterly basis. What are the best practices in this regard?
Keyword Research | | Sequelmed0 -
How do I use Google Keyword in onsite seo?
Hello to all, I wanted to ask if I am doing this correctly. So I own a Bernese mountain dog website I used the google keyword research tools to view keyword ideas. I listed my results below. So my questions are: 1 - Bernese Mountain Dog Puppies (the keyword) blow away the other keywords. So when you are looking at your sites most popular keywords, do you make the most popular keyword your homepage? Because it gets the most link juice? Like would you build the homepage around the best keyword instead of branding - like the company name etc? Or does it matter? Basically just as long as you use it for one page? 2 - When you have keywords that have parts of other keywords, is it safe to use the longer keyword because it has parts of the other phrases? Such as Bernese mountain dog puppies for sale is a part of Bernese mountain dog puppies for sale in Colorado. So if you use bernese mountain dog puppies for sale in Colorado, it will also hit the bernese mountain dog puppies for sale? ( without the In Colorado) What type of strategy would you use for this type of situation? 3- Lastly, and thank you for your time - I watched a video from a grey hat seo guy. He said to take a keyword or phrase like say Colorado home builders, create a page like example.com/Colorado-home-builders/ Then make you h1 tag - The Best Colorado Home Builders Add The Best Colorado home builders to your meta description and one more time in your h2 tag Then create a Bold, and italic The Best Colorado Home Builders in your unique content paragraphs. So my question is - is this grey hat and bad? Or the standard? I do not want to get hit for over optimizing. So just wanted to ask you opinion first. In the end, I truly thank you for taking the time to read my questions. I appreciate everyone's help and greatly appreciate your knowledge. So my results look like this | bernese mountain dog puppies | 590 | Low | $0.45 | 1% | |
Keyword Research | | Berner
| bernese mountain dog puppies for sale | 90 | High | $0.42 | 9% | |
| bernese mountain dogs | 90 | Low | $0.37 | 0% | |
| bernese mountain dog puppies for sale in colorado | 30 | Medium | $0.76 | 0% | |
| bernese mountain dog breeders in colorado | 20 | Medium | $0.32 | 0% | |
| bernese mountain dogs colorado | 40 | Low | $0.08 | 0% | |
| bernese mountain dog puppy breeders | 10 |0 -
Why will my site not rank for this keyword?
My site http://www.electric-heatingcompany.co.uk/ performs quite well for most of my keywords and gets ok traffic. But for "electric radiators" it just isn't ranking? I was thinking about redoing the landing page for it? Can anyone offer some insight as to what else I could do? Here is the current electric radiators page http://www.electric-heatingcompany.co.uk/index.php/electric-radiators-2/ Thanks, Laura
Keyword Research | | lauratagdigital0 -
Where to start with keyword research for a telecom company?
Hey, I'm a brand's person with no SEO experience, yet I'm in a position where I have to carry out an SEO audit of our telecom company's website. Though our website is up and running for some years now, nobody bothered to undertake keyword research. From the little I've read over months on SEOmoz, I've just done the following: took out keywords bringing organic traffic on to our website and checked our rankings for those keywords on major search engines. My observation is that most of these words are long-tail keywords. Since we only have product/service information related to our offerings, most of the head terms we've used for packages/offers/services pages are branded keywords. My understanding is that we need to rank top for our branded keywords (a must) and try to rank as high as possible for long tail. In addition, we can use those keywords in our copy so that the right page ranks top for the respective keyword. Am I missing anything here? What else do I need to do?
Keyword Research | | HasanPK0 -
How are similar keyword phrases related?
I'm new to SEO and have been reading a lot to try to get up to speed. There is one concept that I'm not clear about and am not sure what to search on to find an answer. Let's say I'm trying to target 2 keyword phrases "Wordpress SEO" and "Wordpress SEO plugin". In the content of my web page should I always write "Wordpress SEO plugin" because it'll count towards both phrases I'm trying to target? Or would Google be smart enough to only give me credit for "Wordpress SEO plugin" in that case and I should also put just "Wordpress SEO" in other places in my content? Hopefully that makes sense. Thanks in advance!
Keyword Research | | Yuba302