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  4. Keywords for fabrication (welding) company??

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Keywords for fabrication (welding) company??

Keyword Research
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  • Resolver101
    Resolver101 last edited by Nov 22, 2012, 3:29 PM

    I've been tasked with finding the keywords for our website.  The difficulty I'm finding is receiving help from the fabrication personal to suggest keywords.  I'm not sure if its peoples imagination or if there's a general unwillingness.

    Can anyone make any suggestions here?  Is there a fabrication or welding keyword database I can put to them and hopefully get their brains working?

    Or even a way to see what keywords our competitors use?

    1 Reply Last reply Reply Quote 0
    • jksoiuerw
      jksoiuerw Banned last edited by Mar 2, 2021, 8:01 AM Feb 23, 2021, 6:53 AM

      Thanks For the Reply Google Keyword is the best.

      https://weldingtoolsgeek.com/best-tig-welder/

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,8 years
      • MiriamEllis
        MiriamEllis Subject Expert @Resolver101 last edited by Nov 26, 2012, 7:45 PM Nov 26, 2012, 7:45 PM

        Hi Martin, Thanks for the further explanation of your business model. You are right - Local SEO is not the right match for you, so the tool isn't helpful.

        1 Reply Last reply Reply Quote 0
        • Resolver101
          Resolver101 @MiriamEllis last edited by Nov 26, 2012, 7:55 AM Nov 26, 2012, 7:55 AM

          Thanks for the reply 🙂

          I'm not sure Google places would help our business and correct me if I'm wrong.  We're not a company that people visit for sales.  We're onsite fabrication and we also manufacture products to sell all over the UK and occasionally abroad.  How would it help us?

          MiriamEllis 1 Reply Last reply Nov 26, 2012, 7:45 PM Reply Quote 0
          • Devanur-Rafi
            Devanur-Rafi @Resolver101 last edited by Nov 26, 2012, 7:54 AM Nov 26, 2012, 7:54 AM

            By entering the URL of a website in the Website box in Google keywords tool, you are instructing Google to go and get the keywords hints from the URL to come up with the list of related keywords and phrases. So as Wikipedia pages cover any topic comprehensively, there is a good chance that the keyword list prepared this way will give you a solid head start for your current job at hand.

            Best regards,

            Devanur Rafi.

            1 Reply Last reply Reply Quote 0
            • Resolver101
              Resolver101 @Resolver101 last edited by Nov 26, 2012, 7:48 AM Nov 26, 2012, 7:48 AM

              Thanks.  How does the website URL work? and whats the benefit in choosing it?

              1 Reply Last reply Reply Quote 0
              • MiriamEllis
                MiriamEllis Subject Expert last edited by Nov 23, 2012, 7:12 PM Nov 23, 2012, 7:12 PM

                Hi Martin,
                You've received some very good replies here from members. I'll just add that if you are branching into competitive analysis of local competitors, you might like to check out 51 Blocks' competitive analysis tool, which is free:

                http://www.51blocks.com/online-marketing-tools/free-local-analysis/

                Resolver101 1 Reply Last reply Nov 26, 2012, 7:55 AM Reply Quote 0
                • SEO5Team
                  SEO5Team @Resolver101 last edited by Nov 23, 2012, 1:03 PM Nov 23, 2012, 1:03 PM

                  Go to a list broker company like www.infousa.com, they have a nice classification of industries as a part of the list selection process and you can find sub categories related to your industry type. That's another way of finding closely related keywords.

                  Here is the Link.

                  1 Reply Last reply Reply Quote 0
                  • Devanur-Rafi
                    Devanur-Rafi @Resolver101 last edited by Nov 23, 2012, 9:38 AM Nov 23, 2012, 9:38 AM

                    Hi Martin, you can do one thing. Just go to Google AdWords keywords tool and make sure you are logged in to your Google account.

                    Once inside the tool, set the settings to All Locations and All Languages, type the following in the Website box: http://en.wikipedia.org/wiki/Welding

                    Hit Search. Export all the keywords and repeat the process for the following URL typed in the Website box:

                    http://en.wikipedia.org/wiki/Metal_fabrication

                    Try to look for other related topic on Wikipedia and repeat the process till you have good list.

                    Hope this helps.

                    Regards,

                    Devanur Rafi.

                    1 Reply Last reply Reply Quote 0
                    • Resolver101
                      Resolver101 @Devanur-Rafi last edited by Nov 23, 2012, 9:27 AM Nov 23, 2012, 9:27 AM

                      Unfortunately Amazon is a product company and we are in a service industry so couldnt get any names from them.  I see your point about being creative, I've through about searching job boards for descriptions such as http://www.totaljobs.com/JobSeeking/Fabrication.html

                      Can you think of anything else that may help?

                      Devanur-Rafi Resolver101 3 Replies Last reply Nov 26, 2012, 7:54 AM Reply Quote 0
                      • Resolver101
                        Resolver101 @SEO5Team last edited by Nov 23, 2012, 9:24 AM Nov 23, 2012, 9:24 AM

                        Thanks the Google Keywords is useful.  I've also visited SEMRush typed in a list of our competitors and not very information out of it.  It might be because our competitors are not very active on-line.

                        The SEMoz keyword analyser isn't working at the moment so we cant check that out.

                        Our other big problem is that we work in a lot of different industries such as energy, power stations, Nuclear, transportation ect. How can we get a list of industries for metal fabrications?

                        SEO5Team 1 Reply Last reply Nov 23, 2012, 1:03 PM Reply Quote 0
                        • Resolver101
                          Resolver101 @EGOL last edited by Nov 23, 2012, 8:47 AM Nov 23, 2012, 8:47 AM

                          Thanks.  I'll get a list together with the suggestions the other guys have said and Go to them and ask.

                          1 Reply Last reply Reply Quote 0
                          • Devanur-Rafi
                            Devanur-Rafi last edited by Nov 23, 2012, 6:38 AM Nov 23, 2012, 6:38 AM

                            Hi Martin, you can take the steps outlined by SEO5 and also you can visit Amazon.com, search for the keywords, 'welding' and 'fabrication', take a note of the items that come up in the search, visit the product page of each of these products and also note the itemsthat Amazon mentions under the heading, 'people who bought also bought'. Put all these terms in Google AdWords keywords tool and bingo, you will have a very good list of related terms. Put your brain in to this a bit deep and add your creativity to further enhance the list. Sometimes, the shopping sites and specialized online portals for a particular product or niche can give you more than you can ever imagine while doing keyword research analysis and I do it all the time and the results will be outstanding as per my experience. Good luck.

                            Regards,

                            Devanur.

                            Resolver101 1 Reply Last reply Nov 23, 2012, 9:27 AM Reply Quote 0
                            • EGOL
                              EGOL last edited by Nov 23, 2012, 7:09 PM Nov 22, 2012, 11:50 PM

                              Ask to speak with the receptionist or the person who takes most of the incoming calls for the business.  This person hears the language used by people who ask for their services.  These people often know more about the keywords to target than management.

                              Resolver101 1 Reply Last reply Nov 23, 2012, 8:47 AM Reply Quote 2
                              • SEO5Team
                                SEO5Team last edited by Nov 23, 2012, 7:10 PM Nov 22, 2012, 3:41 PM

                                You can use Google's keyword suggestion tool , type in fabrication and welding in the keyword list and the website , check the box that says "only show ideas closely related to my search terms" . You should be able to pull a good keyword list using this tool.

                                In addition to this tool you can also use SEM Rush , type in the client's website and see what keywords they are ranking for that are related to your site. You can also use the keyword analysis tool from SEOMOZ.

                                Resolver101 1 Reply Last reply Nov 23, 2012, 9:24 AM Reply Quote 1
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