Keywords for fabrication (welding) company??
-
I've been tasked with finding the keywords for our website. The difficulty I'm finding is receiving help from the fabrication personal to suggest keywords. I'm not sure if its peoples imagination or if there's a general unwillingness.
Can anyone make any suggestions here? Is there a fabrication or welding keyword database I can put to them and hopefully get their brains working?
Or even a way to see what keywords our competitors use?
-
Thanks For the Reply Google Keyword is the best.
-
Hi Martin, Thanks for the further explanation of your business model. You are right - Local SEO is not the right match for you, so the tool isn't helpful.
-
Thanks for the reply
I'm not sure Google places would help our business and correct me if I'm wrong. We're not a company that people visit for sales. We're onsite fabrication and we also manufacture products to sell all over the UK and occasionally abroad. How would it help us?
-
By entering the URL of a website in the Website box in Google keywords tool, you are instructing Google to go and get the keywords hints from the URL to come up with the list of related keywords and phrases. So as Wikipedia pages cover any topic comprehensively, there is a good chance that the keyword list prepared this way will give you a solid head start for your current job at hand.
Best regards,
Devanur Rafi.
-
Thanks. How does the website URL work? and whats the benefit in choosing it?
-
Hi Martin,
You've received some very good replies here from members. I'll just add that if you are branching into competitive analysis of local competitors, you might like to check out 51 Blocks' competitive analysis tool, which is free:http://www.51blocks.com/online-marketing-tools/free-local-analysis/
-
Go to a list broker company like www.infousa.com, they have a nice classification of industries as a part of the list selection process and you can find sub categories related to your industry type. That's another way of finding closely related keywords.
Here is the Link.
-
Hi Martin, you can do one thing. Just go to Google AdWords keywords tool and make sure you are logged in to your Google account.
Once inside the tool, set the settings to All Locations and All Languages, type the following in the Website box: http://en.wikipedia.org/wiki/Welding
Hit Search. Export all the keywords and repeat the process for the following URL typed in the Website box:
http://en.wikipedia.org/wiki/Metal_fabrication
Try to look for other related topic on Wikipedia and repeat the process till you have good list.
Hope this helps.
Regards,
Devanur Rafi.
-
Unfortunately Amazon is a product company and we are in a service industry so couldnt get any names from them. I see your point about being creative, I've through about searching job boards for descriptions such as http://www.totaljobs.com/JobSeeking/Fabrication.html
Can you think of anything else that may help?
-
Thanks the Google Keywords is useful. I've also visited SEMRush typed in a list of our competitors and not very information out of it. It might be because our competitors are not very active on-line.
The SEMoz keyword analyser isn't working at the moment so we cant check that out.
Our other big problem is that we work in a lot of different industries such as energy, power stations, Nuclear, transportation ect. How can we get a list of industries for metal fabrications?
-
Thanks. I'll get a list together with the suggestions the other guys have said and Go to them and ask.
-
Hi Martin, you can take the steps outlined by SEO5 and also you can visit Amazon.com, search for the keywords, 'welding' and 'fabrication', take a note of the items that come up in the search, visit the product page of each of these products and also note the itemsthat Amazon mentions under the heading, 'people who bought also bought'. Put all these terms in Google AdWords keywords tool and bingo, you will have a very good list of related terms. Put your brain in to this a bit deep and add your creativity to further enhance the list. Sometimes, the shopping sites and specialized online portals for a particular product or niche can give you more than you can ever imagine while doing keyword research analysis and I do it all the time and the results will be outstanding as per my experience. Good luck.
Regards,
Devanur.
-
Ask to speak with the receptionist or the person who takes most of the incoming calls for the business. This person hears the language used by people who ask for their services. These people often know more about the keywords to target than management.
-
You can use Google's keyword suggestion tool , type in fabrication and welding in the keyword list and the website , check the box that says "only show ideas closely related to my search terms" . You should be able to pull a good keyword list using this tool.
In addition to this tool you can also use SEM Rush , type in the client's website and see what keywords they are ranking for that are related to your site. You can also use the keyword analysis tool from SEOMOZ.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What makes a keyword good?
Having taken a day-long course not long ago, I'm new to SEO and I'm struggling to decide which keywords to target. I work in a really niche area: we make booking engines that allow travel agencies to sell flights, hotels, cars and other travel services online. I know there are various tools on the web (and on Moz) which give you the average monthly searches and competition for each term but I still don't understand how to decide which ones to target. For example, the term 'travel systems' gets a high amount of search and the competition for it is high. However, Google brings back results about prams and buggies so I think I should avoid this one. Another is 'travel solutions' which gets a high amount of search and is low on competition. Google brings back results about travel agencies. This is more our area but our target audience is travel agencies so I'm not really sure I'd be attracting the right traffic? I'd be really grateful for any advice that you can give me.
Keyword Research | | noortomlinson0 -
Rank for a keyword with a slightly different designation
Hi guys, I'm a newcomer in the world of SEO. I'd like to rank for the keyword "therapy toy" but I'm used to name my product "therapy smart toy". Is a slightly different designation of my product can affect my ranking position in the short or long term? Thank you for your help 🙂
Keyword Research | | JulienLeka0 -
Newbie Keyword optmization question
I'm optimizing this page: http://gainesvilleholistichealthcare.com/treatment-options/acupuncture/ This is for a local, Gainesville, Fl acupuncturist. The words that show the most search volume on GKT for the city of gainesville are "acupuncture" followed by "acupuncture gainesville fl". Will optimizing for "Acupuncture in gainesville" or "Your Gainesville Florida Acupuncture solution" optimize it for both of these important terms? I guess my question really is, how specific does the match between the searcher's phrase and the KW's I use need to be.
Keyword Research | | Graphbyte0 -
Low Competition Keywords
My blog, which started in May, is doing really well except with Google. My traffic is growing and so are my subscribers etc but my keywords have very high competition. I don't really like google's new keyword research tool. Any advice for finding keywords I have a chance with? I am only ranking in the top 50 for one keyword (#1-2 spot) but it doesn't give me a lot of traffic. Thanks!
Keyword Research | | blogger20130 -
Google Adwords Keyword Planner Question
Is the keyword volume data shown the number of google adword clicks people made after searching with the used keyword, or is it the exact match search volume??
Keyword Research | | jennie.evans0 -
Google Keyword Research Tool - Monthly Totals for Similar Keywords?
Hi! I am doing some Google keyword research using the Google Adwords Keyword tool to decide what content to create for the masses. That is, to find opportunities to create content that is in-demand where the current offering is not satisfying the need effectively. Here are some keywords I picked out. I hope to produce a single piece of content optimized for some or all of these keywords. (See attached imgur link) The first thing I notice when doing this kind of work is that many similar-sounding keywords are showing the same sum of average monthly totals. This suggests to me that they may not actually be unique. For instance, the first two searches "guitar strings order" and "guitar string notes" each have ~5400 monthly searches. Does that mean 5400 each, or 5400 total between the two? So does anybody know if these are individual numbers or part of a bigger total? And if they are part of a bigger total, how could I estimate the average searches for a piece of content that targets all 8 keywords? If I tally all of the searches, I have over 23,000 potential searches per month. But if some of them are being counted more than once, so to speak, then the number could be much lower. ghmFYOZ
Keyword Research | | garney0 -
Any thoughts as to the best keyword tool about today?
I have found similar questions on the forum but is there a best keyword tool to use or is it a case of using a few and cross referecing them?
Keyword Research | | bunac10 -
Question about keyword
I had read a post in SEOmoz about keywords. According to it, The best keywords are 1. High Volume (many searches/month) 2. Low Competition 3. High Value (large % of visitors convert) My question is how can i find about 2nd and 3rd point. High search volume is shown in many Tools including Google adwords, but how can we be sure to find keywords that are low in competition and at the same time high value.
Keyword Research | | seoug_20050