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    4. What is the ideal keyword difficulty percentage?

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    What is the ideal keyword difficulty percentage?

    Keyword Research
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    • mmookie
      mmookie last edited by

      I am trying to establish my best keywords using the keyword difficulty tool. So if I want to come up with the best keywords, should I use the ones that come in at 50%??

      1 Reply Last reply Reply Quote 0
      • smonnes
        smonnes last edited by

        I am wondering why Moz doesn't include a calculation for this IN the tool? Something like the old school KEI (keyword effectiveness index). Would be nice if the tool would save a step by calculating this number and giving a score based on difficulty as a factor of search volume.

        1 Reply Last reply Reply Quote 0
        • softclick
          softclick @BenFox last edited by

          Yes. We load all of this data:

          • keyword difficulty score
          • traffic estimates
          • cpc

          in a spreadsheet, calculate a weighted score with min/max-caps and sort all keyphrases by this score. And voila ... we have a todo 😉

          1 Reply Last reply Reply Quote 0
          • mmookie
            mmookie @BenFox last edited by

            Thank you so much Ben - this help a lot!

            1 Reply Last reply Reply Quote 0
            • BenFox
              BenFox last edited by

              The keyword difficulty tool gives an indication of how hard it will be to rank for a certain term. So the lower the difficulty the easier it is to rank for.

              A good rule of thumb is that you want to rank for terms with a low difficulty that drives a lot of users who are likely to achieve your goal. So for me he perfect term would -

              • Have a low difficulty score
              • Have a high volume of searchers
              • Have a higher than average conversion rate when those searchers hit my site.

              Hope that helps.

              mmookie softclick 2 Replies Last reply Reply Quote 2
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