Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the ideal keyword difficulty percentage?
-
I am trying to establish my best keywords using the keyword difficulty tool. So if I want to come up with the best keywords, should I use the ones that come in at 50%??
-
I am wondering why Moz doesn't include a calculation for this IN the tool? Something like the old school KEI (keyword effectiveness index). Would be nice if the tool would save a step by calculating this number and giving a score based on difficulty as a factor of search volume.
-
Yes. We load all of this data:
- keyword difficulty score
- traffic estimates
- cpc
in a spreadsheet, calculate a weighted score with min/max-caps and sort all keyphrases by this score. And voila ... we have a todo
-
Thank you so much Ben - this help a lot!
-
The keyword difficulty tool gives an indication of how hard it will be to rank for a certain term. So the lower the difficulty the easier it is to rank for.
A good rule of thumb is that you want to rank for terms with a low difficulty that drives a lot of users who are likely to achieve your goal. So for me he perfect term would -
- Have a low difficulty score
- Have a high volume of searchers
- Have a higher than average conversion rate when those searchers hit my site.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Finding less competitive keywords
Hello, How Moz can help me in finding less competitive keywords for a site based on omega masticating juicer. I had tried other tools but i am not satisfied with it. Kindly tell me the process to find it. Thanks.
Keyword Research | | romanjames0 -
A Solution to Keywords Being Grouped in Google Keyword Planner
Hi guys, I am trying to get search traffic for a list of keywords which I put together a few years ago for one of my clients, this was before Google made changes to their Keyword Planner. When I am adding the list into Google Keyword Planner it is "grouping" a number of the keywords/phrases together, and therefore removing 13 of the keywords from the original list of 59 keywords. Is there a way around this so I can get search volume for the original list, and not the cut down one? I am specifically using Google Keyword Planner as I want to get search volume for a number of specific locations in the UK. Any comments/feedback is greatly appreciated. Thanks in advance! Jack. I19Op
Keyword Research | | ChemistryMarketing1 -
Bye Bye Keyword Difficulty Tool :(
So the Keyword Difficulty Tool will be retired from the end of this month. Is anyone else worried about this? - because I just don't trust the numbers coming back from Keyword Explorer. Never have. I've even raised this with Moz staff previously, when there was a huge difference between the score given by the keyword difficulty tool vs keyword explorer. From what I see in Domain and Page authority and in the SERPs then the score from keyword difficulty tool, was always more accurate, and thankfully have been able to use both tools, but from next month I feel somewhat uneasy about solely relying on the score from Keyword Explorer. Thoughts? and feel free to run your own tests on keywords and I'm sure you'll see what I mean.
Keyword Research | | GregDixson0 -
Multilingual keyword research
Does anyone have any experience in multilingual SEO? We are looking for software that conducts research for GEO Locations such as UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India. Writing content for each of these countries is difficult unless we speak their language, we could look at outsourcing the translation but conducting keyword research for each location is almost impossible.
Keyword Research | | Jseddon920 -
Setting Up a Keyword Matrix
Greetings MOZ community!! My real estate web site contains about 500 pages with perhaps 70 pages targeting low volume, somewhat valuable but not very competitive keywords. Three to four URLs target very competitive terms. The following terms are among the most valuable: New York City office space,
Keyword Research | | Kingalan1
New York office space,
Manhattan office space,
NYC office space Such variants as: Office space in New York City,
Office space in New York,
Office space in Manhattan,
Office space in NYC
ETCETERA convert really well How would I match different terms to different URLs? For example I have just re-written the following two critical URLs: www.nyc-officespace-leader.com (home page)
http://www.nyc-officespace-leader.com/commercial-space/office-space (product page) Would it make sense to use "Manhattan office space" and variants on the home page while excluding "New York City office space" variants? At the same time I would use "New York City office space" variants on the "office-space" product page while excluding all mention of "Manhattan office space". Is this logical and does it conform to SEO best practices? For the "NYC office space" terms I would add them to http://www.nyc-officespace-leader.com/listings. This URL has almost no text but a strong potential to rent because of a high number of incoming internal links. Is this approach sensible? In general what measures should I take to prevent URLs from competing for the same keywords? Also, is there a software package or tools that I can use to come up with keyword variants? As a non SEO professional, can I create my own keyword matrix or is this really in the realm of a professional SEO consultant? Thanks, Alan0 -
Keyword Conundrum...
I have 3 keywords that I am targeting. Assume for the time being that they are all equally competitive. Includes local exact match monthly searches: Managed IT Services - 3600 IT Managed Services - 720 Managed IT Support - 170 They are all exactly synonymous, not to mention other keywords such as IT Managed Support, Managed IT Service, IT Managed Service, Managed IT Service Provider, etc.. My current strategy is to target the top 3 all on one page. The problem then is the title tag: Managed IT Services | IT Managed Services | Managed IT Support Pretty spammy. I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms. Can I get some recommendations on how to handle this? What would you use for a title tag? How would handle separate pages with synonymous content?
Keyword Research | | CsmBill0 -
Keyword Moderator List
Hi Moz Community, I'm wondering if anyone has a comprehensive list of keyword moderators that they could share? For example: online
Keyword Research | | IrishTimes
buy [keyword] online
cheap
cheapest
best
top
free
[country name]
[area name]
store
shop
purchase etc... I always find that it's useful to run [keyword + moderator] for search volumes as it sometimes uncovers some exact match surprises that you may not have thought of. Thanks everyone! Gavin1 -
Best tool to check keyword ranks in bulk
What is the most accurate tool to check the current ranking of keywords in bulk and download the report via CSV/Excel? Any input would be appreciated.
Keyword Research | | inhouseseo0