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  4. What is the ideal keyword difficulty percentage?

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What is the ideal keyword difficulty percentage?

Keyword Research
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  • mmookie
    mmookie last edited by May 10, 2012, 3:29 PM

    I am trying to establish my best keywords using the keyword difficulty tool. So if I want to come up with the best keywords, should I use the ones that come in at 50%??

    1 Reply Last reply Reply Quote 0
    • smonnes
      smonnes last edited by Sep 2, 2015, 5:40 PM Sep 2, 2015, 5:40 PM

      I am wondering why Moz doesn't include a calculation for this IN the tool? Something like the old school KEI (keyword effectiveness index). Would be nice if the tool would save a step by calculating this number and giving a score based on difficulty as a factor of search volume.

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,3 years
      • softclick
        softclick @BenFox last edited by May 10, 2012, 6:50 PM May 10, 2012, 6:50 PM

        Yes. We load all of this data:

        • keyword difficulty score
        • traffic estimates
        • cpc

        in a spreadsheet, calculate a weighted score with min/max-caps and sort all keyphrases by this score. And voila ... we have a todo 😉

        1 Reply Last reply Reply Quote 0
        • mmookie
          mmookie @BenFox last edited by May 10, 2012, 4:05 PM May 10, 2012, 4:05 PM

          Thank you so much Ben - this help a lot!

          1 Reply Last reply Reply Quote 0
          • BenFox
            BenFox last edited by May 10, 2012, 3:48 PM May 10, 2012, 3:48 PM

            The keyword difficulty tool gives an indication of how hard it will be to rank for a certain term. So the lower the difficulty the easier it is to rank for.

            A good rule of thumb is that you want to rank for terms with a low difficulty that drives a lot of users who are likely to achieve your goal. So for me he perfect term would -

            • Have a low difficulty score
            • Have a high volume of searchers
            • Have a higher than average conversion rate when those searchers hit my site.

            Hope that helps.

            mmookie softclick 2 Replies Last reply May 10, 2012, 6:50 PM Reply Quote 2
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