undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • MozCon
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Keyword Research
  4. How do you limit the number of keywords that will be researched

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

How do you limit the number of keywords that will be researched

Keyword Research
8
10
2.8k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • EricVallee34
    EricVallee34 last edited by Apr 26, 2011, 1:34 PM

    I'm working with a client who has a website, but doesn't really have a clearly defined idea of who their key audience is nor do they know what keyword phrases they would like to rank for. I know that I can generate a starting list by reviewing their site, but I want to set some parameters on it so I can provide an accurate estimate.

    I'm looking for suggestions on how to do this.

    1 Reply Last reply Reply Quote 0
    • EricVallee34
      EricVallee34 @AlanBleiweiss last edited by Apr 26, 2011, 5:32 PM Apr 26, 2011, 5:32 PM

      Great info!  Thanks.

      1 Reply Last reply Reply Quote 0
      • AlanBleiweiss
        AlanBleiweiss @TheEspresseo last edited by Apr 26, 2011, 4:51 PM Apr 26, 2011, 4:51 PM

        hahaha wLoudogg - don't even suggest that - I've been offered such nonsense plenty of times.  Never makes it any more worth the insanity 🙂

        1 Reply Last reply Reply Quote 1
        • TheEspresseo
          TheEspresseo last edited by Apr 26, 2011, 4:40 PM Apr 26, 2011, 4:40 PM

          You're getting a piece of this company, right? 😉

          AlanBleiweiss 1 Reply Last reply Apr 26, 2011, 4:51 PM Reply Quote 1
          • seospain
            seospain last edited by Apr 26, 2011, 5:34 PM Apr 26, 2011, 3:42 PM

            I think Alan has made some really valid points. THE most important step in any marketing campaign is to know what you are selling, to who you are selling to and what your UVP is. If they don't know this then you are probably in for a really bumpy ride. I've experienced this and it's a pain in the butt for sure.

            One thing I get them to do initially is to get them to sum up their business in one or two sentences. This will help them to be really specific and should give you a starting point.

            Also get them to tell you who they believe to be their top 3 competitors or maybe which site they would like to emulate. This may provide further clarification as to what they are trying to achieve.

            As Thomas mentioned, if they use analytics then taking a look at their current traffic and finding the best performing keywords in terms of avg time on site and low bounce rate could also provide you with a clearer picture.

            Good luck!

            1 Reply Last reply Reply Quote 1
            • Thos003
              Thos003 last edited by Apr 26, 2011, 5:35 PM Apr 26, 2011, 3:09 PM

              Do they have a sells team? Someone who talks to the customers? I would interview that individual to find out who they esteem to be the perfect customer. Ask them about the verbiage the clients use and the questions they have. If they have had a website long enough then you can dig through their site's traffic and analytics to find keywords that produce quality visitors. Longer visits, volume, etc. The bonus to this is that if they are already generating some traffic for those keywords then you should be able to boost those rankings.

              1 Reply Last reply Reply Quote 1
              • itrogers
                itrogers last edited by Apr 26, 2011, 2:47 PM Apr 26, 2011, 2:47 PM

                Im assuming your client has online competition? Show them their online competitors and what keywords they are ranking and optimizing for. Your client will love it if you outrank their competition! You also now know that you aren't going to be wasting your time and have an end goal.

                1 Reply Last reply Reply Quote 1
                • EGOL
                  EGOL last edited by Apr 26, 2011, 2:11 PM Apr 26, 2011, 2:02 PM

                  Alan has given a good answer...

                  ... but in addition.... why not give them the URL of the keyword tool and let them go at it?

                  1 Reply Last reply Reply Quote 0
                  • AaronSchinke
                    AaronSchinke @AlanBleiweiss last edited by Apr 26, 2011, 1:57 PM Apr 26, 2011, 1:57 PM

                    Alan is right on. Be transparent about this! Make sure they understand where the basis of SEO is formed and that your at a disadvantage by not being able to focus! Communication is key.

                    1 Reply Last reply Reply Quote 0
                    • AlanBleiweiss
                      AlanBleiweiss last edited by Apr 26, 2011, 1:40 PM Apr 26, 2011, 1:40 PM

                      Eric,

                      Unfortunately you're in a very difficult position.  Personally, I would never proceed with a client who can't even define their own audience. They're quite likely going to change their mind often, and if you get involved this early on, will just as likely be overly demanding and play the "needy victim" role.  It's a mess.

                      Having said that, if you insist that you absolutely must work with them, the best approach might be to choose four, five or six topics you think are appropriate, run them through the Google Keyword tool, export each result set and pass them an Excel spreadsheet with each result set being in a separate tab.  Then, help them understand what the columns mean (competitive, search volume, etc) and let them chew on that data.  Explain that you need them to decide which phrases to go with, but that you can help them refine it down a bit.

                      Be very careful though to not get sucked into an endless hours vortex!

                      AaronSchinke EricVallee34 2 Replies Last reply Apr 26, 2011, 5:32 PM Reply Quote 4
                      • 1 / 1
                      1 out of 10
                      • First post
                        1/10
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • daimon67

                        Long tail keyword research

                        Hi guys, what is the best practice to find the long tail keywords, like Google Instant Suggestion, people also search, or moz keyword explorer I have experienced a lot in MOZ pro Keyword Planner, but now I want to know easiest way to find long tail keywords for my website olehana Makeup, still I'm using just 3 keyword that I already ranked in Google SERP top 3 positions now I also want that some long tail keywords also gets ranked.

                        Keyword Research | Feb 17, 2024, 6:49 AM | daimon67
                        0
                      • ChemistryMarketing

                        A Solution to Keywords Being Grouped in Google Keyword Planner

                        Hi guys, I am trying to get search traffic for a list of keywords which I put together a few years ago for one of my clients, this was before Google made changes to their Keyword Planner. When I am adding the list into Google Keyword Planner it is "grouping" a number of the keywords/phrases together, and therefore removing 13 of the keywords from the original list of 59 keywords. Is there a way around this so I can get search volume for the original list, and not the cut down one? I am specifically using Google Keyword Planner as I want to get search volume for a number of specific locations in the UK. Any comments/feedback is greatly appreciated. Thanks in advance! Jack. I19Op

                        Keyword Research | Feb 23, 2018, 7:42 AM | ChemistryMarketing
                        1
                      • surabhi6

                        Which keywords are sending traffic to my site?

                        I want to know Which keywords are sending traffic to my site?  What type of strategies behind this ?

                        Keyword Research | Jul 2, 2014, 12:29 PM | surabhi6
                        0
                      • reidsteven75

                        Include Location in Keywords?

                        I understand Google's local search automatically searches keywords with the location you are searching from.   For example if I'm searching from Calgary and query "best shoe repair", Google knows I'm searching from Calgary and presents Calgary based results. I'm using Google's new Keyword Planner tool which allows for city based search results, meaning I don't have to include "Calgary" in the keywords I submit. The question I have is should I be attaching "Calgary" to my keywords for on-page optimization, and why or why not? Any help would be greatly appreciated!

                        Keyword Research | Oct 30, 2014, 2:08 PM | reidsteven75
                        0
                      • mr_w

                        Help finding some decent keywords

                        Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information? mysite: yakangler.com The key words that I've identified are as follows: best kayak   
                        fishing from a kayak
                        fishing kayak review
                        fishing kayaks   
                        kayak and fishing
                        kayak fishing   
                        kayak for fishing   
                        kayak reviews   
                        kayak rigging
                        kayak weight limit   
                        kayaks fishing   
                        kayaks for fishing But I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!

                        Keyword Research | Jul 27, 2012, 4:51 PM | mr_w
                        0
                      • iung

                        Has anyone tried SECockpit as their Keyword Research tool ?

                        I'm looking for a tool to help with keyword research, and judging by the presentation and few reviews I could find, SECockpit at http://swissmademarketing.com/secockpit/ seems to be a nice product. They pull their data (partly) from SEOmoz, which is a good sign. Any feedback ? Thx Gil

                        Keyword Research | Nov 21, 2011, 5:55 PM | iung
                        1
                      • omarfk

                        How can i track keywords history

                        i need to keep a record for all keywords history , is there any way that we can track keywords history so we can compare each week with the previous weeks ?

                        Keyword Research | May 23, 2011, 10:01 AM | omarfk
                        0
                      • 13375auc3

                        Keyword Difficulty Score Assesment

                        What is a good keyword difficulty score to pursue when deciding which keywords to try and rank on? I'm in a very competitive field and I am currently in the process of doing keyword research to look for the low hanging fruit.

                        Keyword Research | Apr 13, 2015, 6:06 AM | 13375auc3
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.