Getting Started with Link-Building (Advice, Please)
-
Hi forum, my company has done almost ZERO link building, and most of the traffic we receive to our site is for our branded search terms (people searching for our company name). Our content and on-page SEO is pretty solid, but how would you suggest getting started in link building? We've dabbled in comment marketing, but almost all of these were unfollowed links. We already do PR and submit it to prweb.com. We have submitted to quite a few online directories and are currently working our way through relevant directories provided by SEOMoz. We do not want to pay for links, and we want to do all of this in house. We are committed to putting the time in to get high quality links by hand. Does anyone have any advice? A "Beginner's Guide to Link-Building" would be excellent. The specific site we are working on is http://www.consumerbase.com/index.html if that is of any use. Thanks!
-
http://www.seomoz.org/blog/link-building-101-the-almost-complete-link-guide-updated-for-post-penguin
After you read that info on the beginners guide I would read through this post by scott mclay as he talks about setting up campaigns.
-
there is an easy way to find sites that have dofollow comment sections but I will not list it here since this is something you definitely want to stay away from.
The problem with comment linking is that if it's a dofollow it is anly a matter of time before all the spammers start posting on it and what USED to be a decent link is now a like with a hundred spammy med, adult and casino links on it. These sites quickly become toxic and pose a risk to your site.
-
It's debatable on whether Google takes no-followed links into consideration. I've heard arguments on both sides but where they are most beneficial is creating discussion on a forum or comment board to boost your brands image.
I know comment linking is easy, but do not get caught up in it. In my early days I had the "lazy seo" mentality (as much as I want to deny it), and one of my personal sites got dinged hard. I actually blogged about it when I used to work at SEO.com here: http://www.seo.com/blog/staying-off-googles-naughty-list/
Here is an article about how JC Penney got slammed for buying links: http://www.seo.com/blog/seo-jcpenney-disaster/
There are ways of link building that aren't spammy, but like I mentioned, any legitimate link building tactic can BECOME spammy if you are lazy.
I forgot to mention, but infographics are a great way to build links as well, but don't have the "if I build it, they will come" mentality. You need to promote it and share it for it to grow
I hope this is helping Zora!
Kevin Phelps
-
Perfect, thanks Darin. I will give that a read today.
-
This is definitely useful, thank you Kevin.
Can you go into more detail about the benefits of comment linking? Almost all of the sites I found made their comment links no-follow. Even when I used a "do-follow directory," to find blogs - most, if not all, were no-follow.
Is a no-follow link still useful when working to boost DA?
(Just to be clear, when you say comment linking, you mean attaching a website URL to your 'comment-author-name's' anchor text when posting a comment on a blog, right?)
-
Hey Zora,
The thing to note about link building is that you need to do it with your brand in mind, not for the purpose of manipulating the search engines. Excellent link building methods include:
- Guest blogging
- Submitting to truly relevant directories
- Local directories (even if you're not a locally-focused company it's still acceptable)
- Press Releases (although Google doesn't count those links anymore)
- Comment linking (when you are actually adding a helpful response)
Do not get mixed up in this garbage:
- Link trading
- Mass article submissions
- Content spinning
- General article directories
- Link purchasing
- Privately owned blog networks
Make sure you understand what Google means by "paid" links. This doesn't mean hiring an agency to help you is a "paid" link since you're paying them. A "paid" link is a purchase where you are dealing directly with the site owner that is irrelevant and holds no value whatsoever. The recommended link building methods above have other purposes besides just the link.
You should check out our infographic we made to help people with guest blogging. I think you'd like it: http://www.guestblogposter.com/beginners-guide-guest-blogging-infographic/
Just remember, any of these link building methods can become spammy. It's how you treat them that makes them effective. Do not over due it either. Make sure you are varying your anchor text and don't put all your eggs in one basket. Don't do all guest posting or all directories. Mix it up and be legitimate!
Does that help?
Kevin Phelps
http://www.linkedin.com/in/kevinwphelps -
Not sure if you saw this but we have "A Beginners Guide" here on seomoz.org
http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links
Read this first and let us know if you have any questions about it.
Darin.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redirecting a duplicate page NOT in Google‘s index pass link juice? (External links not showing in search console)
Hello! We have a powerful page that has been selected by Google as a duplicate page of another page on the site. The duplicate is not indexed by Google, and the referring domains pointing towards that page aren’t recognized by Google in the search console (when looking at the links report). My question is - if we 301 redirect the duplicate page towards the one that Google has selected as canonical, will the link juice be passed to the new page? Thanks!
Intermediate & Advanced SEO | | Lewald10 -
Is Link equity / Link Juice lost to a blocked URL in the same way that it is lost to nofollow link
Hi If there is a link on a page that goes to a URL that is blocked in robots txt - is the link juice lost in the same way as when you add nofollow to a link on a page. Any help would be most appreciated.
Intermediate & Advanced SEO | | Andrew-SEO0 -
Poor internal linking?
Hi guys, Have a large e-commerce site 10,000 pages as a client and they are currently not getting much organic traffic to their level 3 sub-category pages, the URLs are like: https://www.domain.com.au/category/s...-category-type These pages have been on-page optimised, category content added, yet hardly any traffic. However the site level 1, level 2 pages do quite well. So this suggests this might be an internal linking issue? The site is definitely not penalized and as enough authority for these level 3 pages to rank. Any ideas would be very much appreciated! Cheers.
Intermediate & Advanced SEO | | bridhard80 -
Spammy Inbound Links
Hello, We have been using Zendesk to manage our customer support tickets for approx 2 years. We recently noticed that the attached forum had lot's of spam comments attached to it. Promoting Viagra and the like. The system was installed as a subdomain of my site support.mysite.com We have since deleted our account with Zendesk but Moz and Google are reporting loads of inbound links to that subdomain that are all total spam with Viagra in the anchor text etc. The subdomain no longer exists and now throws a 404. Can these links still hurt me? Is there other steps I need to take? I have disavowed all the links.
Intermediate & Advanced SEO | | niallfred0 -
How to do Spam Link Analysis before posting a link?
OSE provides Spam analysis for website link profile, Do Moz have a tool to check the link quality before placing a link? How to do Spam Link Analysis before posting a link?
Intermediate & Advanced SEO | | bondhoward1 -
Getting Your Website Listed
Do you have any suggestiongs? I do not know local websites where I can get some easy backlinks. I guess a record in Google Places.would be great as well. Any sound suggestion will be appreciated. Thanks!
Intermediate & Advanced SEO | | stradiji0 -
How to identify 404 that get links from external sites (but not search engines)?
one of our site had a poor site architecture causing now about 10.000s of 404 being currently reported in google webmaster tools. Any idea about easily detecting among these thousands of 404, which ones are coming from links from external websites (so filtering out 404 caused by links from our own domain and 404 from search engines)? crawl bandwidth seems to be an issue on this domain. Anything that can be done to accelerate google removing these 404 pages from their index? Due to number of 404 manual submission in google wbt one by one is not an option.
Intermediate & Advanced SEO | | lcourse
Or do you believe that google automatically will stop crawling these 404 pages within a month or so and no action needs to be taken? thanks0 -
Link Age as SEO factor?
Hi Guys
Intermediate & Advanced SEO | | VividLime
I have a client who ranks well within a competitive sector of the travel industry. They are planning CMS move which will involve changing from .cfm to .aspx We will be doing the standard redirects etc However Matt's statement here on 301 redirects got me thinking
http://www.youtube.com/watch?v=zW5UL3lzBOA&t=0m24s He says that basically you loose a bit of page rank when you do a 301 redirect. Now, we will be potentially redirecting 1000s of links and my thinking is 'a lot of a little, adds up to a lot' In other words, 1000s of redirects may have a big enough impact to loose some rankings in a very competitive and aggressive space. So recommended that we contact the sites who has the link highest value and ask them to manually change the links from cfm to aspx. This will then mean that there are no loss value as with a 301 redirect. -But now I have another dilemma which I'm unsure about. So the main question:
Is link age factor in rankings ? If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?0