Is Link equity / Link Juice lost to a blocked URL in the same way that it is lost to nofollow link
-
Hi
If there is a link on a page that goes to a URL that is blocked in robots txt - is the link juice lost in the same way as when you add nofollow to a link on a page.
Any help would be most appreciated.
-
Hi Andrew,
That's a pretty interesting question and quite difficult to definitely answer (hence a lack of replies I'd guess.)
Just to clarify, which rule in the robots.txt are you referring to; Disallow: / or Noindex: /?
So if the page is disallowed from crawling then my best guess is it would have the same impact as a link being no-followed i.e you are saying to GoogleBot please don't crawl or count this page...you're not vouching for it and perhaps don't want it to be indexed.
If you are saying you are linking to a page which has a
Lastly, specifically with regards to Link Juice, you might find this old post from Matt Cutts interesting: https://www.mattcutts.com/blog/pagerank-sculpting/
It was written in 2009 about the idea of "PageRank Sculpting" or Link-juice funelling. The official line from Matt back then was that it wasn't really a thing, and as he says, Google will have got a lot smarter about assessing the value of internal/external links 10 years on whether they have a nofollow property or not.
He also advises that you don't worry about it and in his own imitable way, focus more on creating great content
Belated happy new year, and I hope this sort of helps!
Nick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I change a URL on a site that has only a few back links?
I have a site that wants to change their URL, It's a very basic site with hardly any backlinks. http://www.cproofingandexteriors.com/ The only change they want to make is taking out the 'and'.. so it would be cproofingexteriors.com they already own the domain. What should I do?? Thanks
Intermediate & Advanced SEO | | MissThumann0 -
Best way to link to 1000 city landing pages from index page in a way that google follows/crawls these links (without building country pages)?
Currently we have direct links to the top 100 country and city landing pages on our index page of the root domain.
Intermediate & Advanced SEO | | lcourse
I would like to add in the index page for each country a link "more cities" which then loads dynamically (without reloading the page and without redirecting to another page) a list with links to all cities in this country.
I do not want to dillute "link juice" to my top 100 country and city landing pages on the index page.
I would still like google to be able to crawl and follow these links to cities that I load dynamically later. In this particular case typical site hiearchy of country pages with links to all cities is not an option. Any recommendations on how best to implement?0 -
Directories that Redirect - Do They Pass Link Juice?
I did some searching before asking but could not quite find what I was looking for. There are valid directories out there that provide business as well as links that provide SEO value. My question is whether or not having a redirect in place negates passing any link juice. When I use Open Site Explorer for Old Monterey Inn, this directory (CABBI) does not show up on their list. However, their website dropped from Google Analytics altogether for some time because of an issue in how they built their site. Their "fix" is this redirect which was integrated a short time ago. I do see traffic in Google Analytics now but wonder about the link juice. Example: <a href="[/redirect?type=website&inn=34211&url=http%3A%2F%2Fwww.oldmontereyinn.com](view-source:https://www.cabbi.com/redirect?type=website&inn=34211&url=http%3A%2F%2Fwww.oldmontereyinn.com)" target="<a class="attribute-value">_blank</a>">www.oldmontereyinn.coma>p> What say you? Thanks to anyone that responds.
Intermediate & Advanced SEO | | ColoradoMarketingTeam0 -
Are there any issues with search engines (other than Google/Bing) reading Protocol-Relative URLs?
Are there any issues with search engines (other than Google/Bing) reading Protocol-Relative URLs? Specifically with Baidu and Yandex?
Intermediate & Advanced SEO | | WikiaSEO0 -
What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?
Within the context of a physical product launch what are some ideas around creating a /coming-soon page that "teases" the launch. Ideally I'd like to optimize a page around the product, but the client wants to try build consumer anticipation without giving too many details away. Any thoughts?
Intermediate & Advanced SEO | | GSI0 -
Can Anybody Link to my URL to Hurt SEO? Weird URL pointing at my Domaine!
Our ranking has drop since a few weeks. I did not do any major change in my site. Surfing WebMaster Tool, I found lots of new URL linking at our site: url.org linkarena.com seoprofiler.com folkd.com digitalhome.ca bustingprice.com surepurchase.com lowpricetoday.com oyax.com couponfollow.com aspringcleaning.com pamabuy.com etzone.ca How do I find if those was done intentionelly to hurt SEO? Could it be possible? Thank you, BigBlaze
Intermediate & Advanced SEO | | BigBlaze2050 -
What is the proper way to display e-commerce product guides? PDF / JPG?
Hi, On each product page in my e-commerce site, I have a link to show a certificate of authenticity for the product. (similar to any guide in an e-commerce site). I also have the details as plain text on the page, but this is required. What is the correct way to show it, using PDF or JPG? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Is it OK to have a site that has some URLs with hyphens and other, older, legacy URLs that use underscores?
I'm working with a VERY large site that has recently been redesigned/recategorized. They kept only about 20% of the URLs from the legacy site, the URLs that had revenue tied to them, and these URLs use underscores. Whereas the new URLs created for the site use hyphens. I don't think that this would be an issue for Google, as long as the pages are of quality, but I wanted to get everyone's opinion on this. Will it hurt me to have two different sets of URLs, those with using hyphens and those using underscores?
Intermediate & Advanced SEO | | Business.com0