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  4. What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?

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What is the best way to optimize/setup a teaser "coming soon" page for a new product launch?

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  • GSI
    GSI last edited by Apr 17, 2013, 4:01 PM

    Within the context of a physical product launch what are some ideas around creating a /coming-soon page that "teases" the launch. Ideally I'd like to optimize a page around the product, but the client wants to try build consumer anticipation without giving too many details away. Any thoughts?

    1 Reply Last reply Reply Quote 0
    • KeriMorgret
      KeriMorgret @Mike.Goracke last edited by Apr 18, 2013, 2:14 PM Apr 18, 2013, 2:14 PM

      Thanks for our laugh for this morning Mike. We had no idea we were ranking for that!

      1 Reply Last reply Reply Quote 0
      • Mike.Goracke
        Mike.Goracke @GSI last edited by Apr 18, 2013, 1:55 PM Apr 18, 2013, 1:55 PM

        Keri's example of Moz's "top secret project" is a good one.

        If you Google "top secret project" they are appearing at the bottom of the second page SERP.

        KeriMorgret 1 Reply Last reply Apr 18, 2013, 2:14 PM Reply Quote 1
        • Mike.Goracke
          Mike.Goracke @KeriMorgret last edited by Apr 18, 2013, 1:52 PM Apr 18, 2013, 1:52 PM

          Just signed up 🙂

          1 Reply Last reply Reply Quote 2
          • KeriMorgret
            KeriMorgret last edited by Apr 18, 2013, 1:51 PM Apr 18, 2013, 1:51 PM

            I wouldn't know. Never have heard of a company that ever tried to give out any teases when anything new is coming along. 😉

            Beep!

            Mike.Goracke 1 Reply Last reply Apr 18, 2013, 1:52 PM Reply Quote 1
            • GSI
              GSI @Mike.Goracke last edited by Apr 18, 2013, 1:44 PM Apr 18, 2013, 1:43 PM

              The tricky part is the client wants to keep the product a "secret". They don't want to create the product page as the teaser URL, since the optimized URL for the new product would reveal the new product itself.

              I agree with your approach, but I the trick here is going to be optimizing a /coming-soon page that then redirects to the new product page a week or two before the launch.

              Mike.Goracke 1 Reply Last reply Apr 18, 2013, 1:55 PM Reply Quote 0
              • Mike.Goracke
                Mike.Goracke last edited by Apr 17, 2013, 4:48 PM Apr 17, 2013, 4:48 PM

                Not knowing the product kind of makes it difficult to go on that; however, some of these ideas may work.

                I would create a landing page for the physical product, then additional pages optimized around the product launch:

                • [product name] Release Date
                • [product name] Specifications or Specs
                • [product name] News
                • [product name] Price
                • [product name] Pre-order
                • [product name] Price
                • [product name] Sneak Peek
                • etc.

                Create a landing page that is specific to any question that a visitor would/could have about the product.

                Does that help/give you some ideas?

                Mike

                GSI 1 Reply Last reply Apr 18, 2013, 1:43 PM Reply Quote 0
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