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Using the Word "Free" in Metadata

Intermediate & Advanced SEO

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Travis-W last edited by

Hi Forum!

I've searched previous questions, and couldn't find anything related to this. I know the word "free" when used in email marketing can trigger spam filters. If I use the word "free" in my metadata (title tag, description, and keywords just for fun) will I be penalized in any way?

Thanks!
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JarnoNijzing last edited by

Totally agree with Casey. Otherwise everyone that offers something for free would be penalized and we have an empty Internet. Imagine searching for a free e-book on SEO and Google says: "Sorry, but free is a spammy word so I won't show you any results.". That would be hilarious wouldn't it?

Do what Casey mentioned and you should be fine.

Some free advice..

kind regards

Jarno
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CaseyKluver last edited by

You will not be penalized for using the word "free" in your metadata. Just make sure you have something free to offer and your description is not mis-leading.
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