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  4. Using the Word "Free" in Metadata

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Using the Word "Free" in Metadata

Intermediate & Advanced SEO
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  • Travis-W
    Travis-W last edited by Dec 11, 2012, 1:26 PM

    Hi Forum!

    I've searched previous questions, and couldn't find anything related to this.  I know the word "free" when used in email marketing can trigger spam filters.  If I use the word "free" in my metadata (title tag, description, and keywords just for fun) will I be penalized in any way?

    Thanks!

    1 Reply Last reply Reply Quote 0
    • JarnoNijzing
      JarnoNijzing last edited by Dec 11, 2012, 1:52 PM Dec 11, 2012, 1:52 PM

      Totally agree with Casey. Otherwise everyone that offers something for free would be penalized and we have an empty Internet. Imagine searching for a free e-book on SEO and Google says: "Sorry, but free is a spammy word so I won't show you any results.". That would be hilarious wouldn't it?

      Do what Casey mentioned and you should be fine.

      Some free advice..

      kind regards

      Jarno

      1 Reply Last reply Reply Quote 1
      • CaseyKluver
        CaseyKluver last edited by Dec 12, 2012, 12:10 PM Dec 11, 2012, 1:30 PM

        You will not be penalized for using the word "free" in your metadata. Just make sure you have something free to offer and your description is not mis-leading.

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