Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using the Word "Free" in Metadata
-
Hi Forum!
I've searched previous questions, and couldn't find anything related to this. I know the word "free" when used in email marketing can trigger spam filters. If I use the word "free" in my metadata (title tag, description, and keywords just for fun) will I be penalized in any way?
Thanks!
-
Totally agree with Casey. Otherwise everyone that offers something for free would be penalized and we have an empty Internet. Imagine searching for a free e-book on SEO and Google says: "Sorry, but free is a spammy word so I won't show you any results.". That would be hilarious wouldn't it?
Do what Casey mentioned and you should be fine.
Some free advice..
kind regards
Jarno
-
You will not be penalized for using the word "free" in your metadata. Just make sure you have something free to offer and your description is not mis-leading.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimization for "Search by Photos" feature
Howdy, fellow mozzers, Does anyone know what affects a given company photos show up in the "Search by Photos" section? I can't find any decent info.. Here is the link to SEL, describing the feature (not even google themselves seem to have an announcement about it). https://searchengineland.com/google-showing-mobile-search-by-photos-option-in-selected-local-verticals-323237 Thanks in advance!
Intermediate & Advanced SEO | Oct 16, 2024, 1:21 AM | DmitriiK2 -
How To Optimize For Same Word, Different Spelling
Hi all. Just wondering what peoples stance is on using multiple variations of keywords on a webpage - those keywords that have the same meaning and search intent, but are just spelt differently. i.e. 'woodscrews' and 'wood screws' (the latter has a significantly higher search volume) You could approach the webpage in 4 different ways; 1. Use ONLY 'wood screws' on-page, and in the page <title><br />2. Use ONLY 'woodscrews' on-page, and in the page <title><br />3. Use BOTH 'wood screws' and 'woodscrews' on-page, and BOTH in the page <title><br />4. Use BOTH 'wood screws' and 'woodscrews' on-page, but ONLY one variation in the page <title></p> <p>We've run some tests in the past but there were never any clear takeaways, a mixed bag of results really.</p> <p>Also, If they are considered the same keyword by Google why are the ranking positions always different for each variation?</p> <p>I'm not sure there' a specific answer to this, just interested to hear peoples thoughts really.</p> <p>Many thanks in advance!</p> <p>Lee.</p></title>
Intermediate & Advanced SEO | Jan 21, 2019, 7:22 AM | Webpresence0 -
Using hreflang="en" instead of hreflang="en-gb"
Hello, I have a question in regard to international SEO and the hreflang meta tag. We are currently a B2B business in the UK. Our major market is England with some exceptions of sales internationally. We are wanting to increase our ranking into other english speaking countries and regions such as Ireland and the Channel Islands. My research has found regional google search engines for Ireland (google.ie), Jersey (google.je) and Guernsey (google.gg). Now, all the regions have English as one their main language and here is my questions. Because I use hreflang=“en-gb” as my site language, am I regional excluding these countries and islands? If I used hreflang=“en” would it include these english speaking regions and possible increase the ranking on these the regional search engines? Thank you,
Intermediate & Advanced SEO | Mar 12, 2020, 7:08 AM | SilverStar11 -
Is their value in linking to PPC landing pages and using rel="canonical"
I have ppc landing pages that are similar to my seo page. The pages are shorter with less text with a focus on converting visitors further along in the purchase cycle. My questions are: 1. Is there a benefit for having the orphan ppc pages indexed or should I no index them? 2. If indexing does provide benefits, should I create links from my site to the ppc pages or should I just submit them in a sitemap? 3. If indexed, should I use rel="canonical" and point the ppc versions to the appropriate organic page? Thanks,
Intermediate & Advanced SEO | Apr 1, 2015, 12:57 AM | BrandExpSteve0 -
Is Using a Question, Answer Format Appropriate for a Blog? Is a 300 Word Micro Blog An SEO Plus?
My PR agency has suggested a question answer format be incorporated in my blog. They suggest a microblog with a single sentence question and an answer of about 300 words. My blog currently has about 35 posts. I would like to ramp up blog entries to about one or two per week of these "mini blog" posts. The format of the new blog begins as a question with the responses being paragraphs that do not use headings. My concerns are as follows: 1. No headings in an answer of 300 words will fail to provide Google with context regarding the content's meaning. Everything I have read about SEO suggests text be broken up in short sections and that it be divided by headings (preferably H2s). I very much like my agency's concept for a question answer format blog. It provides very practical info for visitors. How can I use it in a manner that supports SEO best practices? 2. According to a reputable SEO firm that has been assisting me, Google does not consider a blog post of less than 600 words to be superior quality. They told me that blog posts of 300 words, from an SEO purpose will not be a great helpful, that the content will not be rich enough to generate incoming links. Is this really the case? What if this abbreviated content is very well written and engaging? If so, is 300 words sufficient? From the visitor's perspective I am not sure they would have the patience to read 600 words when 300 words is more than than enough to answer these basic questions. From a PR perspective I think the shorter content in a question answer format is superior at least for my line of business (commercial real estate brokerage). 3. If 500-600 words is the minimum word count, and headings are necessary, what is the best way to execute a question and answer blog format? The purpose of this blog is to provide very useful info to my visitors while generating incoming links to that will boast my rankings. Thanks in advance for your feedback!!! Alan
Intermediate & Advanced SEO | Jan 7, 2014, 2:25 PM | Kingalan10 -
Is it ok to use both 301 redirect and rel="canonical' at the same time?
Hi everyone, I'm sorry if this has been asked before. I just wasn't able to find a response in previous questions. To fix the problems in our website regarding duplication I have the possibility to set up 301's and, at the same time, modify our CMS so that it automatically sets a rel="canonical" tag for every page that is generated. Would it be a problem to have both methods set up? Is it a problem to have a on a page that is redirecting to another one? Is it advisable to have a rel="canonical" tag on every single page? Thanks for reading!
Intermediate & Advanced SEO | May 25, 2012, 12:18 PM | SDLOnlineChannel0 -
Paging. is it better to use noindex, follow
Is it better to use the robots meta noindex, follow tag for paging, (page 2, page 3) of Category Pages which lists items within each category or just let Google index these pages Before Panda I was not using noindex because I figured if page 2 is in Google's index then the items on page 2 are more likely to be in Google's index. Also then each item has an internal link So after I got hit by panda, I'm thinking well page 2 has no unique content only a list of links with a short excerpt from each item which can be found on each items page so it's not unique content, maybe that contributed to Panda penalty. So I place the meta tag noindex, follow on every page 2,3 for each category page. Page 1 of each category page has a short introduction so i hope that it is enough to make it "thick" content (is that a word :-)) My visitors don't want long introductions, it hurts bounce rate and time on site. Now I'm wondering if that is common practice and if items on page 2 are less likely to be indexed since they have no internal links from an indexed page Thanks!
Intermediate & Advanced SEO | Jan 26, 2014, 1:20 AM | donthe0 -
Should I Use City Name in URL?
Having a website designed for a car dealership and deciding what attributes to use in the URL. Should I include the city name in the URL? Or does that help for SEO purposes? Other ideas of what to research or try are appreciated too. Thanks 🙂
Intermediate & Advanced SEO | Jun 9, 2011, 12:48 PM | kylesuss0