Branded vs Generic keywords - is Google treating their rank equaly!?

[Jungles]

Several times I have noticed that website receiving sort of a rankings drop penalty for certain wrongly built on-page strategies that involves keyword stuffing, wrong keyword density(too much) etc.

The question is - how you guys think - is branded keywords receiving the same treatment from Google then generic ones?

And here is why - for one popular brand I see that they ranking for their brand keyword very high(1th) but keyword density is awful - more then 10%. So, my guess is - if this keyword density you would apply for generic keyword you will end up nowhere to be found for it!

Is that could be truth? Any experiments info about that?

thanks and regards,

Jungles

[Jungles]

Jarno,

Thank you very much for reply! I'm happy that I'm not alone here

Your experience proved even more my assumption that Brand keywords are treated differently then generic once! So, it's -  2:0 at the moment! Would love to hear opposite!

Regards,

Jungles

[JarnoNijzing]

Jungles,

I don't have any info about experiments on that but I do have something else. A client of mine updates their own pages using Adobe Contribute. I told him not to repeat the keyword he wanted to rank for to many times due to a penalty by Google that could occur. He didn't listen and added 5 sequences of the keywords (keyword contains 4 words). This brought the percentile of the keyword on that page above 15%. Since then.. he ranks number one for that specific keyword and no penalty what so ever.

So just  assuming that a 10% density wouldn't work for generic keywords is not helpful nor is it true but personally i would no go that far.  When using brand names it is a bit different. It makes it more natural sometimes. Using a brand name in each sentence for one could be considered very natural while other people might think it's spamming behavior.

I feel like it's more a flip of an coin and I wouldn't take the change. It would focus on other aspects to rank for the keyword then density.

Hope my advice might help you along a bit

kind regards

Jarno