How to handle (internal) search result pages?
-
Hi Mozers,
I'm not quite sure what the best way is to handle internal search pages. In this case it's for an ecommerce website with about 8.000+ products and search pages currently look like: example.com/search.php?search=QUERY+HERE.
I'm leaning towards making them follow, noindex. Since pages like this can be easily abused for duplicate content and because I'd rather have the category pages ranked.
How would you handle this?
-
If none of these pages are indexed, you can block them via robots.txt. But if someone else links to a search page from somewhere on the web, google might include the url in the index, and then it'll just be a blank entry, as they can't crawl the page and see not to index it, as it's blocked via robots.txt.
-
Thanks for the quick response.
If the pages are presently not indexed, is there any advantage to follow/noindex over blocking via robots.php?
I guess my question is whether it's better or worse to have those pages spidered (by definition, any content that appears on these pages exists somewhere else on the site, since it is a search page)... what do you think?
-
Blocking the pages via robots.txt prevents the spiders from reaching those pages. It doesn't remove those pages from the index if they are already there, it just prevents the bots from getting to them.
If you want these pages removed from your index, and not to impact the size of your index in the search engines, ideally you remove them with the noindex tag.
-
Hi Mark,
Can you explain why this is better than excluding the pages via robots.txt?
-
How did it turn out? And Mark have you done much with internal search?
-
As long as you're sure that no organic search traffic is coming in via ranked search results pages from your site, it would be of no harm just to prevent search engines from indexing those pages as per the robots.txt directive I mentioned above - then just focus all your attention on the other pages of your site.
With regards to the unique content, always try and find the time to produce unique content on the category pages, these were the ones you mentioned you wanted to rank. Normally this is feasible providing you haven't got over 1,000 categories.
Feel free to PM me over a link to your ecommerce website if you would like me to take a look at any of the situation in greater detail.
-
Thanks for the reply. Yes, there is a semi-chance of duplicate content. And to be honest, the search function is not really great.
There are no visitors coming from the search pages, since we haven't build links specifically for those pages. As for the unique content, it's hard. Since we have so many products it's not really possible. We are working on optimizing our top 100 products though.
-
I'd do exactly what you're saying. Make the pages no index, follow. If they're already indexed, you can remove the page search.php from the engines through webmaster tools.
Let me know how it turns out.
-
How I would handle this would depend upon the performance of the ecommerce website and which entrance paths via the website convert higher.
You could easily instruct search engines not to index the search results page by adding the following in your robots.txt:-
Disallow: /search.php?search=*
But is there a real likelihood of duplicate matching content with your actual category pages? It's unlikely in all honesty - but depending on your website content and product range, I suppose possible.
If many visits to your website arrive via indexed search result pages, I would be inclined to leave them indexed however and implement measures to ensure that they won't be flagged as duplicate content.
Ways to handle this depend on your ecommerce provider and it's capabilities sometimes but more often that not, is just a case of ensuring there is plenty of unique content on your category pages (as there should be) and there is no chance of other pages of your website hindering their ranking potential then.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Please help me figure out if my website is penalized? It is not in the search result page for the phrase that is original to it.
I just searched Google for the phrase that is original to my website (yourappliancerepairla.com😞 "LG actually has a very large and well respected home appliances business", and Google didn't bring my website at all. Does this mean that my website is penalized?
Technical SEO | | kirupa0 -
Best way to handle URLs of the to-be-translated pages on a multilingual site
Dear Moz community, I have a multilingual site and there are pages with content that is supposed to be translated but for now is English only. The structure of the site is such that different languages have their virtual subdirs: domain.com/en/page1.html for English, domain.com/fr/page1.html for French and so on. Obviously, if the page1.html is not translated, the URLs point to the same content and I get warnings about duplicate content. I see two ways to handle this situation: Break the naming scheme and link to original English pages, i.e. instead of domain.com/fr/index.html linking to domain.com/fr/page1.html link to domain.com/en/page.html Leave the naming scheme intact and set up a 301 redirect so that /fr/page1.html redirects to /en/page1.html Is there any difference for the two methods from the SEO standpoint? Thanks.
Technical SEO | | Lomar0 -
Hybrid page showing in Google search results
Hello Mozzers We have two pages showing on page 1 of Google for the search term 'inset day sessions' This url is the correct page which we want site visitors to see. http://www.laughology.co.uk/teacher-workshop-s-inset-days/inset-days The other page page seems to be a strange hybrid of how the page used to look and the new content we have included. It's a mess and we don't want visitors clicking on this link. There is no menu link to this page on the site, but it is showing as a link In SH404sef http://www.laughology.co.uk/schools/teacher-workshop-s-inset-days/ What is the best way to deal with this? Thanks Ian nKOHYbn
Technical SEO | | Substance-create0 -
PDF in search results?
Hello community! I am not an SEO professional, though I am a practitioner, I would say. I am seeking a solution on behalf of a friend. If you search the term "Peter Blatt" you will discover a "black eye" on the first page, towards the bottom of SERPs. It's a PDF published on the Florida Department of Financial Services website regarding the final order for a settlement he and his company ("Blatt Financial Group") reached with the state as it related to professional conduct allegations. Does anyone have any advice on how to address this? I don't want "game" the search engines, but at the same time, this document looks really scary and much worse than it actually is to people, and I would love for it do drop below page one. Any advice or suggestions from the community? Thanks! Tom
Technical SEO | | 800GoldLaw0 -
Page for page 301 redirects from old server to new server
Hi guys:
Technical SEO | | cindyt-17038
I have a client who is moving their entire ecommerce site from one hosting platform (Yahoo Store) to another (BigCommerce) and from one domain to another. The old domain is registered with the Yahoo as of yesterday and we have redirected the old domain (at the domain level) to the new domain. However, we are having trouble getting the pages to redirect page for page. Currently they are all redirecting to the new domain home page. We did just move the old domain from GoDaddy to Yahoo yesterday thinking this would solve it however as of this morning the old pages are still redirecting to the home page of the new domain. To complete the 301 redirect picture, we uploaded the redirects (all relative links for both from and to) to BigCommerce. And while the domain was hosted at GoDaddy with a redirect to the new domain, they were working. We moved the domain to Yahoo because of email issues thinking it should still work. Is it possibly just a waiting game now as the change populates across the DNS? old url to test:
rock-n-roll-action-figures.com/fender-jazz-bass-miniature-guitar-replica-classic-red-finish.html0 -
How to handle New Page/post with site map
Hi, I've created and submitted to google (through webmaster tool) a site map with the WP plugin XML google maps. Now I've created new pages and posts. My question is: do i have to recreate and re submit another site map to google or can i just submit to google the new pages and posts with the option 'FETCH AS GOOGLE' ? Tx so much in advance.
Technical SEO | | tourtravel0 -
Domain Name appear as title no description in search result
Hello Everyone, I have an site suppose tatadocomo.com( imaginary name to just explain my query) .Two weeksa back everything was fine but now if i search any query that site ranks in SERPs I got domain name as title and url (homepage) beneath of title and after that 'click here to proceed'. .Tata Docomo tatadocomo.com Click here to Proceed Why I am seeing this result in SERPs? I checked robots.txt , everything is fine there. Please help me out. Thanks
Technical SEO | | Alick3000 -
Disallow: /search/ in robots but soft 404s are still showing in GWT and Google search?
Hi guys, I've already added the following syntax in robots.txt to prevent search engines in crawling dynamic pages produce by my website's search feature: Disallow: /search/. But soft 404s are still showing in Google Webmaster Tools. Do I need to wait(it's been almost a week since I've added the following syntax in my robots.txt)? Thanks, JC
Technical SEO | | esiow20130