Which is More Powerful? Content or Backlinks: Ecommerce Sales
-
Hello,
Which do you guys think would bring in more sales: doubling the content across all category pages and top 30 products, or getting 10% more good unique root domain backlinks from broken link building?
350 products in total
50 main categories
150 subcategories.
Product page content would be frequently asked questions for the product and would be added by the site owner who is an expert.
Thanks.
-
This is a little like saying, "What will get me further – more gas in the tank or a better engine?" when we don't know what car you drive, how much gas you have, what the quality of these inputs are, etc.
That being said, just creating content though without generating some interest in it (social shares, links, and so on) might increase search traffic due to increased relevancy to searchers, but it might also simply give search engines another portion of your sitemap to ignore. It's tough to say without having a lot more information unfortunately.
That all being said, you can rank #1 for all of your key terms and still have no sales if the UX is bad, there are no good purchase CTAs, etc, so you kind of have a third consideration in here – content creation, link building, and CRO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are there less backlink domains in Moz vs. Semrush?
For our domain studyville.com, Semrush is reporting 46 linking domains, and Moz is reporting 7. Does anyone know where there is such a large discrepancy?
Link Building | | shelbythomas0 -
A lot of backlinks from outside of niche – bad?
We have received a lot of backlinks over the years by users putting links on their websites to their home pages on our site, eg: our.domain/user1 our.domain/user2 … our.domain/user100000 There are 10’s of thousands of these backlinks, all natural, but many of them come from blogs that are completely outside of our niche. Only a small percentage of our backlinks 1% to 5% could actually be coming from pages related to our niche, the other 95%+ could be users just linking to their home pages. Could this really hurt us..? We have 1000’s of backlinks related to our niche, yet we’ve noticed that some competitors with less than 50 backlinks can outrank us for certain keywords.. Also related, we’ve noticed these user links popping up on a lot of spammy sites, directories, etc. We didn’t create them but we’re disavowing them now to be safe. So this could also be hitting our rankings.
Link Building | | dsumter0 -
Adding Quality Backlinks
Without sounding like an idiot, what are the best ways in adding good quality back links. There are websites out there such as Click Submit but from experience they just link from weird URL's and the links are in comments. In an ideal world starting up my own Blogs and building up a good domain authority would work best but the customer would like some back links adding by next week. Using local directories wouldn't really work for their business so if anyone has any idea's I would love to hear them.
Link Building | | chrissmithps0 -
Placing backlinks on foreign websites.
Hey community, What are your thoughts about placing backlinks on for example www.advertisment.de when you've got a dutch website. Is it better to link to website that are from the same country?
Link Building | | Onlinedesignmeubel0 -
Does PR Content need to be unique?
Hi, I've noticed that some our competitors are publishing unique content for each PR websites. Is that how it should be? Thanks
Link Building | | Rubix0 -
How does Google treat multiple backlinks on the same page?
Hello mozCrew Just a quick yay or nay. We have an embeddable code on our site for customers who want to post our link on their website listed here: http://www.accupos.com/etc/embed-code-restaurants.php But in our link, there are actually 2 separate links, one branding link that says the name of our company, AccuPOS, and another link which targets a specific target keyword "Restaurant POS Software". My question is, does Google only give credit for the branding link, since it is listed FIRST? Or will we get double credit? Is this a good or bad practice, and what would you recommend? Thank you! Derek Moore
Link Building | | DerekM880 -
Do NOFOLLOW backlinks have ANY value? or did I waste money?
So, I hired a helping hand to create some back-links for me (in form of comments on some blogs and forums etc) About 60% of those links created are using "nofollow" attribute in the link. Is there ANY - ANY! value in creating such links? or is just wasted time and money and Google will absolutely not give any love for NOFOLLOW links? please share you insight. thnak you.
Link Building | | limens0 -
Changing backlinks anchor text
Hi, I've read a few blog post here that suggests the strength of building links using your brand as an anchor text. This supposedly gives the site authority. Currently a chunck of the back links to my homepage are on generic terms i'm trying to rank for which doesn't seem to be working very well. I was thinking of contacting the various webmasters to change the anchor text to that of the site brand name but wondering if this will signal a manipulation of links to the search engines and potentially could be flagged as paid links? Has anybody done this before and what is the danger of doing this? Thanks Duke
Link Building | | clickangel0