Help! I need to hire a SEO / SEM Specialist - Am I asking for too much?!
-
Hey all!
I'm expanding my in-house marketing team and I need to add an SEO / SEM Specialist that will strategize, execute & manage the following:
- Organic SEO
- PPC across multiple channels (Google, Bing & also social sites like Facebook)
- Remarketing & Display marketing
- Banner ads
- Retargeting
We're a lean company that's all about doing more with less. But not being very familiar with the SEO / SEM world I'm afraid I'm asking for too much!
What do you guys think? What's your experience been?
If you do think that this is potentially a single position, what would be the best title for attracting talent? SEO / SEM Specialist? Digital Marketing Manager? With the research I've done - jobs / titles have been totally across the board! I'm not able to find much consistency.
Thank you all for your help It's greatly appreciated!!!!!
-
Got it! Thanks for the clarification Keri.
-
Ryan, I'm guessing that the OP is referring to display/banner ads, and to using remarketing/retargeting practices. Just like if you visit SEOmoz from another computer (where you're not a pro member) you'll find Roger following you all around the web, that's one form of retargeting.
-
lolz thats about 1/2 of what i do at work but to be honest a team effort really helps one person can do that because is mainly managing services. '
But if you want to be the best in both adwords & SEO you should have 2 people working together
We just went from just me to now 5 part time people + me
-
Thank you! Conversion Optimization across eCommerce / our company's sites is also something we'd like a potential candidate to be able to do...Where do you think that falls?
-
Rochelle-
Not asking for too much if you find the right person. People that have been doing running an internal digital marketing department for 7 years or more have been forced to have experience in both on-page and off-page optimization as well as PPC/SEM. Remarketing and display marketing is just another extension of PPC because converting leads and follow up "drip marketing" are a natural extension of lead generation and conversion.
Should be a Digital Marketing Director or with the assumption that the position is internally focused on supporting all of your company "lead generation" initiatives probably makes sense as Director Business Development-Digital Marketing.
Feel free to Private Message me to discuss what you are looking for and what the position entails. I might be able to help you and I am based out of Michigan.
Hope this helps.
Thanks- Mark
-
Hi Rochelle, Digital Marketing Manager (or even Online Marketing Manager) works imo.
Wondering if this is 2 roles though? Obviously depends on size of company/client types and demands but in my experience, SEO is often more suited to someone a bit more technical (e.g. can work through site/crawl errors for instance) whereas the SEM/remarketing role is a bit more sales/commercial focussed.
(just my thoughts - hope this helps)
-
Hi Rochelle,
I am not clear what you have in mind for "Remarketing and Display marketing". It sounds like physical displays that might be located in stores?
With respect to job title, as you shared they vary greatly from one company to the next. When I hear the word "manager" I think of managing people but then others may share a different view. I can only recommend providing a job title which most accurately reflects the duties of the position.
Congratulations on your expansion and good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the most frustrating/challenging part about sending marketing emails?
I'm in the process of gathering research into the challenges most commonly faced by marketers when executing email campaigns. What are yours? And what role do your play in the process? (Job title?) Looking forward to a spirited discussion!
Industry News | | johnbonini0 -
CRO help how to convert already existing customers on limited budget
Hi guys! We are a start up and just launched our website in December. We are having issues with our website not converting and we have identified a few possibilities of why it may not be converting after an extensive competition analysis. Therefore, due to our limited budget we have had to cut our adwords campaign and now have 1 shot at fixing the conversion rate optimization by changing the registration process and also our offer from "FREE" to discounted rates eg: $1 per min for all new customers instead which will also work in with the way our system is configured as we have a deposit funds method. Our current offer stands at 3 FREE mins on all chat sessions, however this can not be claimed unless the client deposit is min $20 - now I realize why our competitors would use the discounted rates instead of the FREE minutes. Other competitors can achieve this as they don't require the customer to deposit any amount as they just deduct the account after the 3 minutes is up from the credit card. After running 1 months of adwords on a limited budget (i know its not long enough to test) we gathered around 24 sign ups, 3 of which entered credit card details but no deposits, and the rest who signed up only got to our 2 step registration. In this case we are working our way on changing the registration process and changing the offer. Can anyone provide any expertise or recommendations about what they think may work? Our website is www.zenory.com Thanks and I look forward to your responses.
Industry News | | edward-may0 -
Best Site or Place to Hire Mid Level SEO Specialists
Hello Mozzers, Our digital agency has been continuously growing which is a good thing BUT recruiting for Junior or Mid Level SEO Specialists is getting harder in our area (we are in Orlando Florida). We post on Indeed.com but the level of knowledge and also the amount of candidates is not a lot. Do you know any other site that only pertains to our industry? Any suggestions? In fact, its been hard , we are even thinking of developing a job board site just for our niche. Your recommendation and thoughts?
Industry News | | ChatterBuzzMedia0 -
Need your professional feedback for a client
Hey everyone! I have a client that got a $500 proposal from some agency that summarized their work as follows. I'm literally copy and pasting this: Directory submission - 100/mo Targeted keywords - 5 Blogs writing - 1 per month Articles writing - 1 per month Blog posting - 10 per month Article posting - 10 per month Deep linking - 20/month Classifieds - 02/month Press Release - 01/month Yahoo Answer - 02/month Local Listing - 01/month Comments on blogs - 02/month Social bookmarking - 10/month Social media optimization - 10/month Regional directories submissions - 20/month Search engine submissions - 10/month This is a national company with a strong brand. Nowhere in this "proposal" is any mention of onsite optimization, any real content marketing, infographics, brand mentions, nothing... I have explained at length that the tasks they are suggesting are a terrible idea, that they will likely get penalized and that most budgets at this range are usually ill advised. The agency has even admitted that they source this overseas to illegitimate firms. I would love it if I could go to this meeting and have some community feedback as to why this is a bad idea. Please share your experiences, best practices and why most of these tasks are going to get them penalized. Thanks everyone 🙂 Kevin
Industry News | | GuestBlogPoster.com0 -
How do you learn SEO effectively, with so much information out there
I’m reasonably new to the SEO market, but I find it hard to keep up with all the information that comes out daily. I not always sure what to believe or who for that matter present company accepted (SEOmoz). But I’m sure I am not the only one who finds this difficult, does anyone know of accredited courses in SEO / Internet marketing, in the UK or distant learning that could give me a very good grounding. Or if anyone just has some good ideas on how to take all this information in, I would very much appreciate their views. Regards Kevin
Industry News | | Kevin01300 -
How to handle spam SEO companies soliciting your clients?
My clients keep getting spam email or messages in the contact form, about how they could be ranking better, they're not hitting keywords they should be, etc. Typical scare tactics trying to solicit new clients. How do you deal with this?
Industry News | | CFSSEO0