Is it a bad idea to have a "press" page and link to press mentions of our company?
-
We've recently been getting quite a bit of press.
Would it be wise to create a "press" page and link to mentions of us or would this devalue the links on the press pages as Google may think they reciprocal?
-
I agree with Scott and Takeshi, also give credit to people linking to you is a good way to enhance their value and so the one they're passin to you.
Maybe you can consider a dynamic footer with a slideshow of the mentions you receive in external sites, like you see in movie trailers. This will give you a testimonial like added value mentioning your backlinker without even having to link back to them.
-
Also, you could always "nofollow" the outgoing links if you were afraid of giving credit to them.
-
I think it's a good idea, and would be good social proof. Reciprocal linking is only a problem if Google thinks you are just exchanging links to manipulate your PageRank, which obviously isn't the case with news mentions.
If you absolutely don't want to link to them, at least create some testimonials using choice quotes from the news mentions. Or even better, create an image with the label "Featured On" or "As Seen On" and include the logos of all the places you've been featured.
-
I think a press page would be a good addition. It wouldn't harm your rankings to link out to quality news sites. You could summarize each mention/link with your own paragraph of text to give the links context.
Scott O.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
23k Links from one doman pointing to a single page, good or bad?
Hey all, So I found a domain that GWT tells me has 23k links pointing to a landing page. I found that the link is part of their global nav as a text ad and that's why it's probably registering so many links. The site has a DA of 56, is this a bad thing? Could it be hurting the rest of my site's ability to rank? Thanks, Roman
Intermediate & Advanced SEO | | Dynata_panel_marketing0 -
I have a lot of spammy links coming to my 404 page (the URLs have been removed now). Should i re-direct to Home?
I have a lot of spammy links pointing at my website according to MOZ. Thankfully all of them were for some URLs that we've long since removed so they're hitting my 404. Should i change the 404 with a 301 and Re-Direct that Juice to my home page or some other page or will that hurt my ranking?
Intermediate & Advanced SEO | | jagdecat0 -
To "Guest Blog" or "Ghost Blog"?
To "Guest Blog" or "Ghost Blog"? I've been wondering which would be better given G's "authorship" tracking program. "Onreact.Com" indirectly raised this issue in a recent blog post "Google Authorship Markup Disadvantages Everybody Ignores" as : "Google might dismiss your guest articles. Your great guest blogging campaign on dozens of other blogs might fail because Google will count the links all as one as the same author has written all the posts and linked to himself. So maybe the links won't count at all." Assuming all other things are equal, would you use "Guest Author" with G Authorship attribution (if allowed) or just ghost the article and include an in-text link without attribution to you as the author?
Intermediate & Advanced SEO | | JustDucky1 -
Is the <a data-uri="">link SEO friendly?</a>
We've earned a great link from a popular website but it is in a strange format: <a data-uri="http:;;;;;;;;www.domain.com;;;;" target="_blank">blue widgets</a> It is still visible as a link from the web browsers, but I was wondering how will it perform in terms of SEO visibility and crawabillity? Any ideas?
Intermediate & Advanced SEO | | MartinPanayotov
Thanks!
Martin0 -
Link building idea - Will it work?
The SEO agency I am working for are currently trying out a unique link building tactic that i was hoping for some feedback about. Basically, we have launched a Free SEO package, and have posted it across various established social media profiles. So far we have had about 20 sign up. We gain access to their site and provide them with 4 keywords that we will be working on, we do the necessary on page optimization to get them ranking. We will then perform some very basic link building tactics on their site. In exchange for our services, we will get the following: Firstly, we will place a link on their home page linking to our own site. Secondly, we will personally write content related to their site, create a new page within their site that will contain this article. We will then have a link from this article leading to one of our own client's sites. (paying customers) What do you guys think? The Free SEO client sites have minimum PR's of 2, and we are hoping to build a database of these free clients that will be responsible for boosting the ranking of our paying customers. Is there anything that could be improved with this technique?
Intermediate & Advanced SEO | | danielblinman0 -
What metrics is Google looking for to classify a websites as a "Store" or "Brand"
Our company is both a store and brand as we sell manufacture direct. We are not included in Google's "Related Searches for widgets:" Picture attached as reference (we are not selling computers ... just an example) What is Google looking for to pull these brands and stores? hXSLn.gif
Intermediate & Advanced SEO | | tatermarketing0 -
Is publishing a large quantity of content at once a bad idea?
If you plan on doubling the size of your site with original, unique content, is it better to publish it all at once or over a period of time? Is there any penalty for publishing it all at once?
Intermediate & Advanced SEO | | nicole.healthline1 -
Is it better to link to the root domain or to the language home page?
Hi guys! When dealing with linkbuilding for a multi language page such as www.inmonova.com is it better to get external links pointing at inmonova.com or is it better to point: English links to inmonova.com/en Spanish links to inmonova.com/es German links to inmonova.com/de What is your opinion?
Intermediate & Advanced SEO | | inmonova0