Is it a bad idea to have a "press" page and link to press mentions of our company?
-
We've recently been getting quite a bit of press.
Would it be wise to create a "press" page and link to mentions of us or would this devalue the links on the press pages as Google may think they reciprocal?
-
I agree with Scott and Takeshi, also give credit to people linking to you is a good way to enhance their value and so the one they're passin to you.
Maybe you can consider a dynamic footer with a slideshow of the mentions you receive in external sites, like you see in movie trailers. This will give you a testimonial like added value mentioning your backlinker without even having to link back to them.
-
Also, you could always "nofollow" the outgoing links if you were afraid of giving credit to them.
-
I think it's a good idea, and would be good social proof. Reciprocal linking is only a problem if Google thinks you are just exchanging links to manipulate your PageRank, which obviously isn't the case with news mentions.
If you absolutely don't want to link to them, at least create some testimonials using choice quotes from the news mentions. Or even better, create an image with the label "Featured On" or "As Seen On" and include the logos of all the places you've been featured.
-
I think a press page would be a good addition. It wouldn't harm your rankings to link out to quality news sites. You could summarize each mention/link with your own paragraph of text to give the links context.
Scott O.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is a page with links to all posts okay?
Hi folks. Instead of an archive page template in my theme (I have my reasons), I am thinking of simply typing the post title as and when I publish a post, and linking to the post from there. Any SEO issues that you can think of? Thanks in advance!
Intermediate & Advanced SEO | | Nobody16165422281340 -
Internal links to landing pages
Hi, we are in the process of building a new website and we have 12 different locations and for theses 12 locations we have landing pages with unique copy on the following: 1. Marketing...2 SEO....3. PPC....4. Web Design Therefor there are 48 landing pages. The marketing pages are the most important ones to us in terms of traffic and priority. My question is: 1. Should we put a dropdown of the are pages in the main header under locations that link to the area marketing pages? 2. What is the best way to link all the sub pages such as London Web Design? Should these links just be coming off the London marketing page? or should we have a sitemap in the footer that lists every page? Thanks
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Best way to "Prune" bad content from large sites?
I am in process of pruning my sites for low quality/thin content. The issue is that I have multiple sites with 40k + pages and need a more efficient way of finding the low quality content than looking at each page individually. Is there an ideal way to find the pages that are worth no indexing that will speed up the process but not potentially harm any valuable pages? Current plan of action is to pull data from analytics and if the url hasn't brought any traffic in the last 12 months then it is safe to assume it is a page that is not beneficial to the site. My concern is that some of these pages might have links pointing to them and I want to make sure we don't lose that link juice. But, assuming we just no index the pages we should still have the authority pass along...and in theory, the pages that haven't brought any traffic to the site in a year probably don't have much authority to begin with. Recommendations on best way to prune content on sites with hundreds of thousands of pages efficiently? Also, is there a benefit to no indexing the pages vs deleting them? What is the preferred method, and why?
Intermediate & Advanced SEO | | atomiconline0 -
Viewing search results for 'We possibly have internal links that link to 404 pages. What is the most efficient way to check our sites internal links?
We possibly have internal links on our site that point to 404 pages as well as links that point to old pages. I need to tidy this up as efficiently as possible and would like some advice on the best way to go about this.
Intermediate & Advanced SEO | | andyheath0 -
Where the "fudge-nuggets" are my internal links?
Ok, so... Google Webmaster Tools Internal Links are not showing any links to my site's homepage. I only link to the homepage by wrapping the logo with the link throughout the site. Does Google need these to be text links to show them? [/](<a class=)" title="Kona Coffee">![](<a class=)http://1s93mbet6ccj5zkm31703gqj8.wpengine.netdna-cdn.com/wp-content/uploads/kona-coffee-1.png" alt="Kona Coffee"/> Site is here:
Intermediate & Advanced SEO | | AhlerManagement
http://goo.gl/4C8GKc Could CDN image source be affecting it? Lost... please help!0 -
Is it a bad idea to use our meta description as a short description of a product on that product page?
Does this count as duplicating content even though the meta description has no effect on search results?
Intermediate & Advanced SEO | | USAMM0 -
SEO on page content links help
I run a website at the bottom we have scroller box which the old SEO guy used to contain all of the crap content so we can rank for keywords not on the page and put all of the links in to spread the link juice into the other inner category pages (some of these pages are only listed on our innerpages otherwise). We are trying to remove this content and add decent content above the fold with relevant long tail keywords in (it is currently decent but could do with expanding if we are removing this large chunk of text in theSEO box and some long tail keywords will be missing if we just remove it) we can add a couple of links into this new content but will struggle to list the category pages not on the left hand navigation. If we were to list all of the pages in the left hand nav would we dilute the power going to the main pages currently or would we be in the same position we are now? For example at the minute I would say the power is mainly going to the left hand nav links and then a small amount of power to the links in the SEO content if we put these into the nav will it not dilute the power to the main pages. Thank you for your time and hopefully your help.
Intermediate & Advanced SEO | | BobAnderson0 -
Pagination and links per page issue.
Hi all, I have a listings based website that just doesn't seem to want to pass rank to the inner pages. See here for an example: http://www.business4sale.co.uk/Buy/Hotels-For-Sale-in-the-UK I know that there are far too many links on this page and I am working on reducing the number by altering my grid classes to output fewer links. The page also displays a number of links to other page numbers for these results. My script adds the string " - Page2" to the end of the title, description and URL when the user clicks on page two of these results. My question is: Would an excessive amount(200+) of links on a page result in less PR being passed to this page(looking spammy)? And would using rel canonical on page numbers greater than 1 result in better trust/ranking? Thanks in advance.
Intermediate & Advanced SEO | | Mulith0