Keyword Research Local vs Organic
-
I am curious what tact people take when doing KWR for a local business where regional keywords are important, for example 'Dallas Family Dentist' vs just 'Family Dentist'?
It can be challenging to consistently create content for these regional keywords without looking spammy or akward in the wording of titles and copy.
Any advice on how you approach SEO research or content creation when these regional words are important?
-
We have similar issues with our own keywords, and creativity is certainly key. Think along the lines of "We've been operating for 20 years in Dallas. Family dentistry is our specialty." It does become very awkward. Alt tags, titles, and captions are easier to fit key phrases like that into. So I say aim for the best you can, then optimize for the shorter phrase like "Family Dentist."
-
Johnny-
Good thoughts on the page theming for the head term. I'm not sure if that is enough though when dealing with really competitive terms or verticals. Exact match phrasing or at least including the regional term still seems necessary.
Thoughts?
-
I imagine State side as the country is so vast, regional words would be very important
From my experience, I would use regions within Meta Tags, as opposed to page content, as you say it can look very tacky and not aesthetically pleasing to a website to have a heading saying 'Dallas Family Dentist'
So for example, meta Tag would be "Dallas Family Dentist etc etc", and optimize the page for Family Dentist.
Its worked for me before.
Regards
John
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rank for a keyword with a slightly different designation
Hi guys, I'm a newcomer in the world of SEO. I'd like to rank for the keyword "therapy toy" but I'm used to name my product "therapy smart toy". Is a slightly different designation of my product can affect my ranking position in the short or long term? Thank you for your help 🙂
Keyword Research | | JulienLeka0 -
How to find long tail keywords?
I need ideas for finding long tail keywords, I do have a few tools that I make use of but I guess I'm just getting the same results as everyone else will be getting. Ideas please? (And thank you!)
Keyword Research | | seoman100 -
Is the Adwords keywords planner accurate ?
Hey guyz,
Keyword Research | | atakala
As you guyz do, I base all my seo effort into the keywords' traffic and quality which I can get from Adwords Keywords Planner.
But this post has confused my mind .
It' says the average searches doesn't exactly the average searches.
And everything is okay here now I can say that of course it's not %100 accurate.
But the shocking part is he gives an example of how a big gap there is between real searches number and adwords keywords planner tools give us . What do you think guyz?
Can it be true ?
(And also last time I asked a question, Randy has replied me, If possible please Randy do it again :D.)
Best wishes.0 -
Google keyword rankings
I show a MON icon (it looks like a calendar page) for all my google rankings. The icon is not clickable. Can anybody tell me what this is? Also, I use to be highly ranked in 100's of keywords in google now barely anything. The domain is several years old and has performed in well in the past. Can't figure out what is going on.
Keyword Research | | ecoscott0 -
Impressions vs. Clicks
How can I research why I'm getting 600 impressions and 35 clicks? My main targeted keyword is coming up in 3rd place, but the number of clicks has not gone up very much.
Keyword Research | | Mariannag72820 -
On-page Keyword Optimization
So I have created a page for the term "denver buick" but the next largest search term is for "buick denver." Should I create another page focusing on this keyword, or optimize one page for both? It's hard to come up with unique content since they are the basically the same term. But most importantly, if I make this new page, how do I incorporate it into the site architecture? Thanks!
Keyword Research | | kylesuss0 -
Keyword Research tips at State level
Google Adwords Keyword tool Local Monthly searches covers all US and it is misleading for local/regional companies. is there any tool and method you could recommend to find out State Level (for example Virginia) local monthly search volume for Keyword research. I think the methods of Keyword Research for National and Local (state level) level should be different. what do you think?
Keyword Research | | CertifiedSEO0