Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. 301 vs 302 & Link Juice

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    301 vs 302 & Link Juice

    Technical SEO
    4
    4
    870
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • CeeC-Blogger
      CeeC-Blogger last edited by

      Has any one come across any recent cases of a 302 link passing more link juice than before?

      1 Reply Last reply Reply Quote 0
      • MickEdwards
        MickEdwards @RepLoc_Tim last edited by

        Agree with Tim.  The key is that a 302 redirect is universally accepted as a temporary redirect header response - that link will (should) not last.

        1 Reply Last reply Reply Quote 0
        • Doc_Sheldon
          Doc_Sheldon last edited by

          I agree with Tim... I'd even say that I seriously doubt that 302s had any impact at all in moving a site up, given that Google has stated many times that a 302 passes no link equity.

          1 Reply Last reply Reply Quote 1
          • RepLoc_Tim
            RepLoc_Tim last edited by

            With the Penguin update there are several people in the forums commenting on 302 directed affiliate sites (using shady tactics) moving up in ranks on the first page.  Despite this, I would not react to it or assume that it means that 302s have more power.  They are by definition temporary.  And typically after a big algorithm update, G will correct the occasional outliers that weren't expected, like the example above (meaning I doubt that they will last very long).

            MickEdwards 1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • JH_OffLimits

              Should we Nofollow Social Links?

              I've been asked the question of whether if we should nofollow all of our social links, would this be a wise thing to do? I'm not exactly getting a clear answer from search results and thought you guys would be best to ask 🙂 Thanks in advance.

              Technical SEO | | JH_OffLimits
              0
            • UnbounceVan

              How can I stop a tracking link from being indexed while still passing link equity?

              I have a marketing campaign landing page and it uses a tracking URL to track clicks. The tracking links look something like this: http://this-is-the-origin-url.com/clkn/http/destination-url.com/ The problem is that Google is indexing these links as pages in the SERPs. Of course when they get indexed and then clicked, they show a 400 error because the /clkn/ link doesn't represent an actual page with content on it. The tracking link is set up to instantly 301 redirect to http://destination-url.com. Right now my dev team has blocked these links from crawlers by adding   Disallow: /clkn/   in the robots.txt file, however, this blocks the flow of link equity to the destination page. How can I stop these links from being indexed without blocking the flow of link equity to the destination URL?

              Technical SEO | | UnbounceVan
              0
            • Therealmattyd

              301 Redirects in subfolders

              Hi, we're making our site into a static site but I would like to transfer the Google juice. Most of the links and database exist on subfolders though. Could I simply do 301 redirects on the subfolders and retain the value or does it have to be on the full domain?

              Technical SEO | | Therealmattyd
              0
            • orion68

              301 with nofollow ?

              Hi, our ecommerce link penalty was revoked by google back in Feb 26th 2013, but to this day we have not seen any improvement on our rankings. Due to 80% revenue loss we had to layoff quite a few people to stay alive. Situation now is more dire then ever for our company. We have millions of dollars invested in our business and google just busted it for some "low quality" or "spammy links" as they call it. We want to try to move to a different domain and do a 301 from the old domain to make sure our previous customers can still find us as a last effort to stay alive. But doing so we do not want to the bad links juice to flow to our new domain. Can we do a 301 with nofollow and will that have any negative impact or any impact at all.? any suggestion is greatly appreciated. Thank you Nick We are planning on moving to a different domain after 10 years, and laying off bunch of people due to loss of revenue.

              Technical SEO | | orion68
              0
            • tjhossy

              Do canonical tags pass all of the link juice onto the URL they point to?

              I have an ecommerce website where the category pages have various sorting and paging options which add a suffix to the URLs. My site is setup so the root category URL, domain.com/category-name, has a canonical tag pointing to domain.com/category-name/page1/price however all links, both interner & external, point to the former (i.e. domain.com/category-name). I would like to know whether all of the link juice is being passed onto the canonical tag URL? Otherwise should I change the canonical tag to point the other way? Thanks!

              Technical SEO | | tjhossy
              0
            • JohannCR

              Internal search : rel=canonical vs noindex vs robots.txt

              Hi everyone, I have a website with a lot of internal search results pages indexed. I'm not asking if they should be indexed or not, I  know they should not according to Google's guidelines. And they make a bunch of duplicated pages so I want to solve this problem. The thing is, if I noindex them, the site is gonna lose a non-negligible chunk of traffic : nearly 13% according to google analytics !!! I thought of blocking them in robots.txt. This solution would not keep them out of the index. But the pages appearing in GG SERPS would then look empty (no title, no description), thus their CTR would plummet and I would lose a bit of traffic too... The last idea I had was to use a rel=canonical tag pointing to the original search page (that is empty, without results), but it would probably have the same effect as noindexing them, wouldn't it ? (never tried so I'm not sure of this) Of course I did some research on the subject, but each of my finding recommanded one of the 3 methods only ! One even recommanded noindex+robots.txt block which is stupid because the noindex would then be useless... Is there somebody who can tell me which option is the best to keep this traffic ? Thanks a million

              Technical SEO | | JohannCR
              0
            • KS__

              Forum Profile Links

              Are they really important? Many preach they are, and there are tonnes of services out there who give you thousands of forum profile links in no time. I strictly believe in genuine links built the hard way, and definitely don't want to get into anything which is black hat. Please suggest if building several Forum Profile Links is an appropriate way of building links?

              Technical SEO | | KS__
              2
            • guycampbell

              Drop Down Menu - Link Juice Depletion

              Hi, We have a site with 7 top level sections all of which contain a large number of subsections which may then contain further sub sections. To try and ensure the best user experience we have a top navigation with the 7 top level sections and when hovered a selection of the key sub sections. Although I like this format for the user as it makes it easier for them to find the most important sections / sub sections it does lead to a lot of links within every page on the site. In general each top section has a drop down with approx 10 - 15 subsections. This has therefore lead to SeoMoz's tools issuing its too many internal links warning. Then alongside this I am left wondering if I shouldn’t have to many links to my subsections and whether I would be better off being more selective of when I link to them. For instance I could choose the top 5 sub sections and place a link to them from our homepage and by doing so I would be passing a greater amount of link juice down the line. So I guess my dilemma is between ensuring the user has as easy a time traversing the site as possible whilst I try to keep a close watch on where, and how, our link juice is distributed. One solution I am considering is whether no-follow links could be utilised within the drop down menus? This way I could then have the desired user navigation and I would be in greater control of what pages link to which sub sections. Would that even work? Any advice would be greatly appreciated, Regards, Guy

              Technical SEO | | guycampbell
              1

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.