PA and PD better than my competitors is a way to rank better?
-
I got a site that stuck in last position of google's first page.
My on-page is grade A for this particulary page, i got links for that page too.
But My competitors PA and PD is better than mine, not too much, but it is.
If i build more quality backlinks and start increasing my PA and PD probaly i will rank better than my competitors?
Thats the factor that i have do cara abour now?
-
Keep in mind da and pa are not so accurate anymore since people are using the disavow tool. Also keep in mind the google cares more about quality, anchor texts and relevance then just da and pa. So be careful if you are just chasing the da and pa.
-
I love this idea! Combining social media and getting some authority links helped me outrank some competitors.
-
Best thing to do is make sure your site structure and code is clean and fast. Optimize your pics with alt tags, and use the lowest image size possible so speed of loading is quick.
Also measure your analytics and review your time on site and bounce rate. If google sees that people visit your site and immediately leave, this tells them your site is not relevant for that specific keyword.
You will also want to make sure that you consistently add new and relevant content throughout your site. Google seems to like deep sites. That is why internal linking is important.
Get reviews for your site from clients or customers from Google, Yelp etc.
Good Luck
-
Short answer to your question, yes.
A quick question to everyone who says update the content, that is fair enough, but whenever we undertake a site wide update/slight content addition/change it seems we get hit with a filter/penalty.
Sort of like "your site is changing, we need to wait until you stop to rank you properly"....it's really weird.
Although I wonder if it has more to do with slight title tag changes too, any thoughts, anyone?
-
I have actually used these (I call) "trust building strategies to rank", it was a wise decision! IMO and experience trust is the most important factor for ranking.
I am beating my competitors for most of our main keywords. See Attachement, we are only targeting relevancy and building trust.
?action=view¤t=Screenshot2012-04-16at10114PM.png Screenshot2012-04-16at10114PM.png
-
Agreed!
-
I have seen many cases where the 1st position holder has PA and DA less than the lower ranked ones, however, it definitely does help a great deal to see your site and page authority generally. Just putting it out there so you don't expect to automatically rank higher if/when your PA DA increases
-
Hi Rafael,
Yes, look to primarily focus on the PA and look to continue to build relevant links to your site page focusing on the relevant anchor text to be used.
It might be worth running Open site explorer too and monitor the current external links (as well as internal) point to the specific page and look to engage within existing websites already linking to you but ask them to modify the anchor text?
Simon
-
Hi there Rafael!
It seems that JoelHit is referring to making sure that you have uniquely written content on your home page if that is what you want to improve in rank, provided that you're already working on the backlink issue.
I'd strongly recommend going through OSE to review your competition's highest backlinks for DA/PA and working to get some for yourself.
Best of luck!
-
For pages that have similar link metrics and are competing for the first page rankings I would really recommend to focus on the social metrics as of late they seem to be what helped me get my clients from top 5-9 to 1-3.
If you give more information about the page and keyword we can do further analysis and see what you lack from the puzzle. But you can do that yourself too ..
Check here :
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
If u are missing a piece of the pie simply do work on it and get to the top.
-
Hi Rafael,
On the subject of updating content, there are a couple of basic things you could think about that will help send a signal to the search engines that tells them the content on your site is kept current and therefore more likely to be relevant.
- Take a look at your existing pages and see if any of the content can be updated. There is an old blog post from Rand which talks about this and is still very relevant
Headsmacking Tip #11 - Refresh Legacy Content for a Rankings Boost
Paddy Moogan also talks about this strategy in a post from earlier this year
Actionable Link Building Strategies
- The second option is to look for opportunities to build new content (which can serve the dual purpose of helping to build more of those back links you want)
On the subject of building more links, yes, that will help improve your PA & DA, but be clever and thoughtful about the way that you do this. Don't just go for every link that crosses your path - work to get better quality links rather than just going for quantity.
Hope that helps,
Sha
-
What do you mean update the content?
cuz my page is static, what king of content can i put in a page that is static, you know what i mean?
Any tips?
-
Make sure you link to that page from other pages on your site to from within content if you have not done so already. This may provide a quick win while you do your link building.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are they ranking?
Hi I've been looking at domains which rank well for a particular search term - plastic storage boxes to try and see why they rank. http://www.poundstretcher.co.uk/home-furniture/storage-organisation/plastic-storage ranks particularly well. From what I can see, they have about 6 backlinks, 28 DA, and 11 PA - which isn't that high compared to others ranking on the first page. I can't work out why they rank so highly, they also rank for over 100 other storage terms for this page. Am I looking in the wrong place?
Competitive Research | | BeckyKey0 -
How can I find out the exact match visitors for a competitor's website?
Hi, I'm trying to find a way of finding out the estimated number of exact match visitors that a competitor's website has got. I know that SEO agencies can find this out, and there must be a way of doing this for myself. Thanks
Competitive Research | | MThacker0 -
Best competitor analysis tool comparing my links with competitor links?
Hello All, Can anyone tell me best competitor analysis tool comparing my links with competitor links? Tool which define quality of links either low quality or spammy links etc? Thanks!
Competitive Research | | devdan0 -
Why is my competitor's site ranking #1?
I'm about to work for a local business website that offers cleaning services and products. The keyword they want the most is ruled by a very odd site; My client's competitor's site has been around for 7 years. (Less than the average of it's competitors. Less than my client's) Has 1 backlink. Lower PA MR MT & DA than any other in the SERP. It's a 1 page site made with Flash. They do not have FB or Twitter accounts. So I thought maybe they were ranking so well because of their traffic. But neither my client, me or my coworkers have ever heard of this company. And yet, they are ranking #1. And the only thing I notice that might have helped is that the title of their page is the exact keyword and nothing more. Any ideas?
Competitive Research | | Eblan0 -
What keywords & phrases are my competitors targeting?
I wanted to compare our keyword focus, to my competitors. What is the best way to audit what type of content / keywords - my competitors are using?
Competitive Research | | jwochna0 -
Competitor Traffic
Is there any way to know what a competitors traffic is? My website seems to be continuously falling despite attempts to fix and just curious if it's us or an industry issue? Thanks in advance
Competitive Research | | Professor0 -
Wondering why my site ranks well for one page and not another.
Customers mainly find our site from searching very specific part numbers on google. My site is launch3telecom.com. Take for example these two parts:
Competitive Research | | launch3
MT500A-81015 MR050-81045 Search only those parts in google - we rank 3rd for one of them and don't rank at all for another. Is there any way to check backlinks pointing to those pages? We even show up before big sites like ebay and such on one of them. Can anyone help me understand this?0 -
How many Page Rank 8 sites are there?
Anyone have any estimate of how many Page Rank 8 sites are out there? Best, Steve
Competitive Research | | Aggie0