What keywords & phrases are my competitors targeting?
-
I wanted to compare our keyword focus, to my competitors. What is the best way to audit what type of content / keywords - my competitors are using?
-
Great - I will dig into that... I started with SEMRush, so I'll check out those others too.
-
You can find out what organic keywords your competitors are targeting by simply analyzing their site. If they are doing any kind of SEO whatsoever, you should see their main keywords in the Title tag, H1 tags and likely Meta Description and maybe even Meta Keywords (even though they're obsolete as ranking factors, some sites still use them and basically reveal all the keywords they are targeting). You can also use http://www.semrush.com/ to find out the most popular keywords that their sites rank for in the organic search results, which are most likely the keywords they are targeting. If you're looking to find out PPC keywords they are using, you can try using SEMRush as well as sites like www.spyfu.com and www.keywordspy.com. Edit - SEOmoz Q&A is currently wonky so I can't add any hyperlinks or other formatting, sorry!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cant find any keyword for my site
I searched for keyword rank for shoreloop.com but couldn't find any. What could be the problem?
Competitive Research | | killerseo20200 -
How much should I analyze my competitors?
Hi, Recently I've started a competitor research (aka competitive analysis). A few hours after I began, I've started to feel that maybe I'm doing too much unnecessary work. What I've been doing so far is analyzing the competitor's links (using the Dr Pete's Link Profiling excel and some other things), and their site optimization. The on-site optimization analysis has been very light, just to see if the competitors are doing something really well, or not. But still, I think that maybe I'm doing too much work. So, I'd like to see your thoughs: How much work is necessary when doing competitor analysis? What things do you analyse? And how much do you report to the clients? Thank you all in advance! Ivan
Competitive Research | | ivankrm0 -
What's the value of Exact Match Keyword Domains vs. Company Name Domains?
Hey Mozers, I was in a discussion this morning about the value of Exact Match Keyword domains vs. a company name domain and wanted to get a little more clarification. Let's say we are doing a site for a company called Favored Dental, and they have had the domain favoredental.com for quite a while and have their authority built up in it. Is it better to have favored-dental.com or favoreddental.co or keep its current form? The reasoning behind the alternate domains would be they have the exact match keyterm, in this case lets say "Favored Dental" is the keyterm we were going after. To my knowledge EMDs aren't as relevant as they'd use to be as Google would rather branding of companies instead of keyterm domains? Is this correct, or do EMDs of keywords you're going after hold higher authority? Thanks for the clarification!
Competitive Research | | MonsterWeb280 -
What is a desirable range for a keyword's difficulty rating?
Hi all! I am new to the world of SEO and just getting started. As I am doing keyword research I am consistently finding difficulty ratings in the 40%-50% range. Is this considered a "par" rating or should I be looking for "a longer tail" rating? Thanks
Competitive Research | | jclayton180 -
Which top 10 organic results are my competitors?
Hi all, This is a question about whether the top 10 ORGANIC Google results for a broad match is your competition, or whether it's the top 10 for a phrase match, or an exact match. I'm a newbie here but not a newbie to the world of SEO. I hope to be able answer just as many questions as I ask 🙂 QUESTION: If a customer comes to me and says, "hey, who's my (organic) competition for wedding present?" and I want to use Google to get the top 10 organic results, do I use a broad, phrase, or exact match? It seems many people think an exact match is the way to go but I think they were more referring to Adwords results / competition. I'm not trying to determine search volume for Adwords or even the search volume for organic results... I'm only interested in the top 10 competitors in the organic results. No one types in "wedding present" (with inverted commas" when doing a search in Google, so surely to see who ranks organically for wedding present I'd want to simply type in wedding present (no inverted commas, aka broad match). I understand all the concepts about how Google results cary whether you're logged in, etc, etc so I don't want to get distracted by that. And I know there's a bunch of tools we can use like the SEOMoz Keyword Analysis Tool. But I just want to know specifically what people would use (broad, phrase or exact) to look at the top 10 organic competitors are when doing a manual search in Google.
Competitive Research | | eatyourveggies1 -
What if your content is way better than competitors?
Do you have any suggestions if you are being outranked by competitors even though your page has way better content and better links?
Competitive Research | | Charlessipe0 -
Keyword Search - another site bypassed me and they are not ranked well...
I was trying to optimize the keywords "music for kids" . This is a no brainer because my URL is "musicforkids" My On-Page Report Card for "music for kids" gives my site a "A". The on page report card for the other site gets an "F". But the other site comes up number ONE in the organic Google search and my site comes up number three. The two sites above me receive a crappy on page Keyword report for the key words "music for kids" but they still come up above me for that search term. What's the deal?
Competitive Research | | musicforkids1 -
SEOMoz bar shows competitors ranking higher in SERPS with less Moztrust and Mozrank?
We are targeting the term "wholesale fireworks" we are currently on page two and just completed some on page optimization. I noticed using the Mozbar that the SERP results on the first page show a site with near zero page rank, Moztrust, domain trust, etc.. It is steadily number two in SERPS. Our site is just as strong or stronger on these ratings as anyone on the first page. How is it possible that we are still hanging out on page 2?
Competitive Research | | devonkrusich0