What keywords & phrases are my competitors targeting?
-
I wanted to compare our keyword focus, to my competitors. What is the best way to audit what type of content / keywords - my competitors are using?
-
Great - I will dig into that... I started with SEMRush, so I'll check out those others too.
-
You can find out what organic keywords your competitors are targeting by simply analyzing their site. If they are doing any kind of SEO whatsoever, you should see their main keywords in the Title tag, H1 tags and likely Meta Description and maybe even Meta Keywords (even though they're obsolete as ranking factors, some sites still use them and basically reveal all the keywords they are targeting). You can also use http://www.semrush.com/ to find out the most popular keywords that their sites rank for in the organic search results, which are most likely the keywords they are targeting. If you're looking to find out PPC keywords they are using, you can try using SEMRush as well as sites like www.spyfu.com and www.keywordspy.com. Edit - SEOmoz Q&A is currently wonky so I can't add any hyperlinks or other formatting, sorry!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Ranking for keywords that they haven't targeted in content
There is a site that I am constantly battling for the #1 spot for a particular keyword and I can't see that they are doing any link building, they are not using any anchor text for the keyword "at all" just their company name (not exact match) and their content doesn't even contain the keyword. I used Open site explorer to analyze their activity, but they are doing something I can't figure out from that data. Any other tools to use? I have higher quality links than them, post content nearly 5 times per week to my blog and their blog hasn't been updated in ages, I kill them in social media, there isn't one instance that they are better than my site and I only build quality driven links, no blog comment crap and get featured on lots of industry blogs for our work. I distribute my content very effectively, I just can't figure it out. They were no where about 5 months ago now they are tearing it up for lots of keywords in the industry top spots. I can build a few links and surpass them, but I have to do it every week or so and I think they are doing something fishy. I just want to figure out what they are doing and bury them. I don't want to post their url and mine here as I don't want them to see this post in search results.
Competitive Research | | photoseo10 -
SEO Keyword Research
Hi, We are SEO beginners so please bear with us! We are trying to promote "Web based Invoicing Software". The SEO company we have signed with offer us 5 keywords for the package we are on with them. They have suggested\offered us: 1. Invoicing Software - Fine
Competitive Research | | Studio33
2. Online Invoicing - Fine
3. Online Invoicing Software - Covered by 1 and 2
4. Small Business Invoicing Software - Covered by 1
5. Invoice Template - Fine. Will Invoice templateS be covered on this one too? My question is does number 3 cover number 1,2 & 4 anyway? If so I am thinking to not go for 1,2, & 4 just keep 3 and choose three other new keywords. Would this be a better strategy and "more for our money?" Or, keep 1 and 2 and lose 3 and 4, would that be a good option. So, in summary options are (all assuming keeping number 5) 1. Keep all
2. Keep 1 & 2 - Lose 3 & 4
3. Keep 3 - Lose 1,2 & 4 4. Any other combo you can suggest? Any advice welcomed Thanks nutnut0 -
Question About Keyword Difficulty Report
If I am trying to assess the difficulty of ranking for a longtail keyword phrase that is 3 or more words long, should I put that phrase in quotes when I enter into the Keyword Analysis Tool or not? For example, let's say I want to see how hard it would be to rank for the phrase "best educational resources for teachers". Should I enter into the keywords analysis tool as "best educational resources for teachers" or just as best educational resources for teachers? Which one would give me the most accurate difficulty assessment for that phrase?
Competitive Research | | AndyHawkins0 -
How to check Google Keyword rankings?
Hey, So I recently watched the DuckDuckGo commercial about Google's results bubble. My question is how can you get the actual keyword rankings of relevant key phrases without Google taking your locations and search history into account? Would it just be a case of clearing your cache & history from the beginning of time or is there an accurate tool (other than SEOmoz ofc that I can use? Best regards, Dan
Competitive Research | | Sparkstone0 -
What keywords would you suggest for interesting concept?
Not sure if it's OK to ask just about anything as long as it is relevant, but I would love to hear thoughts about good keywords to promote an app that will make it easy to migrate/move phone data and files - contacts, photos, music, calendars - from one phone - like a BB, iPhone or WinMo - to an Android phone or device? I'm having the darnest time coming up with phrases that people who are searching for such an app would use? Thanks
Competitive Research | | holdtheonion0 -
Are there any tools to extract keywords and long tail keywords from a site and report keyword density by URL?
I need a tool that does the following: Find exact matches for keywords in content of sites and report keyword density by URL. Then identify the value generated by a particular keyword.
Competitive Research | | MotionPoint0 -
How do I find the best converting keywords
I rank decently on local search for some of my keywords but find that the traffic coming to my site is not from those keywords. I also find that they never convert to sales queries. Is someone able to help me out with that? Thanks My domain is www.hykano.com
Competitive Research | | Skwtayler0 -
PA and PD better than my competitors is a way to rank better?
I got a site that stuck in last position of google's first page. My on-page is grade A for this particulary page, i got links for that page too. But My competitors PA and PD is better than mine, not too much, but it is. If i build more quality backlinks and start increasing my PA and PD probaly i will rank better than my competitors? Thats the factor that i have do cara abour now?
Competitive Research | | Ex20