Getting Links
-
Hi,
Links from Directories are bad.
Links for low quality sites are bad.
Paid links are bad.
Guest blogging is "maybe rumor has it" google's next big Penguin.
Where and how is everybody getting all these great links from, is there anywhere left??
All advice welcomed as we really need good links quick!
Thanks
-
Be an expert in your niche, and contribute to the community. And ask yourself
What pain points do consumers in this industry experience?
What content could be refreshed and / or curated in this industry?
How can you contribute your expertise to add value?Asking yourself these questions will help you develop content ideas, which will, in turn, potentially yield inbound links if you can build great content and share it with industry influencers.
Hope this helps
Todd -
Hi,
I would first like to say that to get "good links quick" is an ideal strategy that will involve some Blackhat tactics and money invested into some good directories like Yahoo or Best of the Web. As such, your best bet to get good links quick at a respectable pace is to build relationships with influential experts within your industry or niche. If you are dealing with a branded client, pick people who have the potential to become ambassadors or affiliates in the future, ways that will not only boost your SEO/ranking, but your SALES! Even if they are not well known at first, they can still have a valuable influence locally and their knowledge is always a valuable asset.
A study by Forrestor Inc concluded that 80 percent of consumers say they discover a product/brand/website via word of mouth. As such, find experts and get on your social media to build relationships. In the end, it will cost you the same amount of time and hours as outreach or blackhat tactics.
Cheers.
-
Check out the list of ideas I posted, there are a ton of good ones: http://pointblankseo.com/link-building-strategies
Some ideas off the top of my head:
- Get links from the websites of satisfied clients/customers
- Give away free copies of your software to business related blogs for reviews/giveaways
- Create a slideshow about the importance of invoicing/how easy it is to create invoices with your software, and post it to slideshow sites
- Create an infographic about how much money & time people can save using your software
- Start a blog or q&a section that addresses common problems people face with invoicing. Use Google search suggest to find questions people are asking ("how to do invoicing properly", "how to set up an invoicing system", "invoicing when self employed")
Don't just limit your link outreach to invoicing, think broader like business, small business owners, accounting, etc. If you get creative, there are lots of different angles you can take.
-
Thanks we are an online invoicing software provider so am at a loss really on what content we can provide that anyone would ever want to link to. It's not the most interesting of sites/subjects to link too.
-
Not all of the tactics you mentioned are necessarily "bad". The only one you want to avoid is direct paid links, where it's obvious that you paid for your link. Beyond that, links from guest blogging & directories can be helpful, you just want to make sure to target high quality blogs & directories, and avoid being spammy.
The best links are:
- Editorially given (someone else had to put them there, it's not a site where you can just place your link)
- From a relevant site
- From a high authority site (pagerank/mozrank is a good proxy for authority)
- Embedded within relevant content
- Uses relevant anchor text, but not to an overwhelming degree
If you're looking for specific link building strategies, here is a great list: http://pointblankseo.com/link-building-strategies
-
Hi,
I can seem pretty hard to get some quality links nowadays but I think the best thing to do is not to think of it as "getting links" and to think about where your content will be seen by your potential/existing customers. Guest blogging can still be useful because if it is on a relevant and powerful blog then there is a good chance that people will read your post, realise you have a good knowledge on the subject and look for more information.
The secret is to give enough information about the subject you are writing about but enough in reserve to make readers want to know more. Think about creating some content (without the subject of the website you are looking to build for it is hard to be specific) and adding it to your website. As saw this before on Direct Travel's website (www.direct-travel.co.uk/infographic/uk-aviation) and thought it'd be a good example. They created this infographic and they can now contact different travel-related websites to ask them to link to this page. On the page where you create the "linkable asset", make sure you have details about the products/services you offer because you want to entice people to search through the website and ultimately convert.
This is just one way of getting links but it can be quite successful if you find the right type of content.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal links: How do I find keywords that are not linked to a URL?
Hi Moz members I'd really like to place an internal link of every instance of an important keyword phrase "cycling caps" or "cycling cap" to my eComm category page
Link Building | | andystorey
https://www.prendas.co.uk/collections/headwear/cotton-caps I feel this would not only help my customers browsing my store, but I believe it will help from an SEO perspective. How can I search my site using Moz, Screaming Frog, Google etc to find every time cycling cap(s) is used but is not linked to the above URL? I can then apply the same for cycling jerseys, socks, etc Andy0 -
Back link from site with DA of 72 to a website domain. Clicking on the link redirects to our website not the attended one.
Hi,
Link Building | | JIMBO16
I've ran a back link check and discovered a good back link to a site which then gets redirected back to my company's website. I have a feeling that an old SEO agency has purchased a small website which has a decent link back from a relevant organisation with a high Domain authority and then redirects the domain to our website to get the link juice. What are your thought on this? Is this really bad practise and possibly damaging? Thanks, Jim0 -
Linking Between Sites
Hi everyone, Hope you are all doing well. If a company owns several different websites that are supposed to be different brands but are part of the same niche/sector is it OK to link between them? Or would this be seen as violation? Thanks
Link Building | | National-Homebuyers0 -
Is there an extra SEO benefit for linking to pages that link to you?
Currently working on a link-building strategy and have gotten a few mentions. Just curious if there is any SEO benefits of linking back to the pages my site was mentioned and linked on? Would love to hear your thoughts, thanks!
Link Building | | Derrald0 -
Getting Started
Hi I am new to SEO and just getting started here with MOZ. I am a photographer and blogger and primarily interested in improving my sites traffic. My site gets reasonable amount of traffic but I want to do better. For example I am page 3 for Photography Blog but I want to be page one. I am a little overwhlemed and not sure where to focus? In Moz? With Backlink building? Does anyone have a methodology on how to approach looking at my site they recommend they are willing to share? I am also looking for someone to help me with the technical parts of ensuring my Wordpress site is up to speed. Any recommendations? Thanks Dave
Link Building | | ShootTokyo0 -
Internal linking anchor text with automated ASP.NET link building
Hi Everyone I really need some help here, the problem I have must be one that many have. I have a simple e-commerce style website so 1 product page can in fact get 40-50 internal links to it. These links come from a mixture of: 1. The parent category pages that the product sits on (Rugged PDA) and in turn the 10 filter pages of this category page (Rugged PDA, ordered by battery size). 2. Alternative product list on other product pages, So many products link to each other as alternatives. From Google analytics we can see that visitors like to browse product to product seeing 5 alternatives on each page with titles like "Smaller", "more rugged" etc. 3. Manufactuer pages, so we have a link to each product from each manufacturer home page where we talk lots about each manufacture we resell. We also have links from images used in the website. So its a nice usable website but we're finding that Google is still telling us in Webmaster tools that it thinks some links are dubious and we're trying to find out why. We only now have 190 external links to the website, most are internal and from the website or our blog on a subdomain. The problem we think is that we generate the category and products pages all dynamically so the anchor text is looking the same. Will this potentially create issues for us? Dave
Link Building | | Raptor-crew0 -
Link to those that link to you? Worthwhile?
We have thousands and thousands of sites that link to a domain we are working on, many with low page authority and high domain (bloggers, forum posts, etc). Has anyone experimented with linking to the pages that link to you (not from your site) but from other means in an effort to boost their quality? I'm not sure what method we would use, maybe some relevant blog comments or social votes. But curious if this could be an effective method.
Link Building | | iAnalyst.com0 -
RSS links vs. contextual links
Which has more value? Passes more "link juice"? Auto generated rss links or contextual links?
Link Building | | nicole.healthline0