Getting Links
-
Hi,
Links from Directories are bad.
Links for low quality sites are bad.
Paid links are bad.
Guest blogging is "maybe rumor has it" google's next big Penguin.
Where and how is everybody getting all these great links from, is there anywhere left??
All advice welcomed as we really need good links quick!
Thanks
-
Be an expert in your niche, and contribute to the community. And ask yourself
What pain points do consumers in this industry experience?
What content could be refreshed and / or curated in this industry?
How can you contribute your expertise to add value?Asking yourself these questions will help you develop content ideas, which will, in turn, potentially yield inbound links if you can build great content and share it with industry influencers.
Hope this helps
Todd -
Hi,
I would first like to say that to get "good links quick" is an ideal strategy that will involve some Blackhat tactics and money invested into some good directories like Yahoo or Best of the Web. As such, your best bet to get good links quick at a respectable pace is to build relationships with influential experts within your industry or niche. If you are dealing with a branded client, pick people who have the potential to become ambassadors or affiliates in the future, ways that will not only boost your SEO/ranking, but your SALES! Even if they are not well known at first, they can still have a valuable influence locally and their knowledge is always a valuable asset.
A study by Forrestor Inc concluded that 80 percent of consumers say they discover a product/brand/website via word of mouth. As such, find experts and get on your social media to build relationships. In the end, it will cost you the same amount of time and hours as outreach or blackhat tactics.
Cheers.
-
Check out the list of ideas I posted, there are a ton of good ones: http://pointblankseo.com/link-building-strategies
Some ideas off the top of my head:
- Get links from the websites of satisfied clients/customers
- Give away free copies of your software to business related blogs for reviews/giveaways
- Create a slideshow about the importance of invoicing/how easy it is to create invoices with your software, and post it to slideshow sites
- Create an infographic about how much money & time people can save using your software
- Start a blog or q&a section that addresses common problems people face with invoicing. Use Google search suggest to find questions people are asking ("how to do invoicing properly", "how to set up an invoicing system", "invoicing when self employed")
Don't just limit your link outreach to invoicing, think broader like business, small business owners, accounting, etc. If you get creative, there are lots of different angles you can take.
-
Thanks we are an online invoicing software provider so am at a loss really on what content we can provide that anyone would ever want to link to. It's not the most interesting of sites/subjects to link too.
-
Not all of the tactics you mentioned are necessarily "bad". The only one you want to avoid is direct paid links, where it's obvious that you paid for your link. Beyond that, links from guest blogging & directories can be helpful, you just want to make sure to target high quality blogs & directories, and avoid being spammy.
The best links are:
- Editorially given (someone else had to put them there, it's not a site where you can just place your link)
- From a relevant site
- From a high authority site (pagerank/mozrank is a good proxy for authority)
- Embedded within relevant content
- Uses relevant anchor text, but not to an overwhelming degree
If you're looking for specific link building strategies, here is a great list: http://pointblankseo.com/link-building-strategies
-
Hi,
I can seem pretty hard to get some quality links nowadays but I think the best thing to do is not to think of it as "getting links" and to think about where your content will be seen by your potential/existing customers. Guest blogging can still be useful because if it is on a relevant and powerful blog then there is a good chance that people will read your post, realise you have a good knowledge on the subject and look for more information.
The secret is to give enough information about the subject you are writing about but enough in reserve to make readers want to know more. Think about creating some content (without the subject of the website you are looking to build for it is hard to be specific) and adding it to your website. As saw this before on Direct Travel's website (www.direct-travel.co.uk/infographic/uk-aviation) and thought it'd be a good example. They created this infographic and they can now contact different travel-related websites to ask them to link to this page. On the page where you create the "linkable asset", make sure you have details about the products/services you offer because you want to entice people to search through the website and ultimately convert.
This is just one way of getting links but it can be quite successful if you find the right type of content.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are these links helping
Hi, We have had a few new links for a client and we are hoping that we can get some feedback on whether these have any link juice. We dont want to waste our time with links that dont benefit the website. Thanks http://thebestmealplancateringbiz.strikingly.com/blog/diet-meal-plan-delivery-services http://mealplanguide.home.blog/2018/11/02/importance-of-diet-meal-plans/ https://besthealthymeals.tumblr.com/post/179669447854/benefits-of-diet-meal-planning https://lauraberbenaj2.wixsite.com/mysite/blog/healthy-diet-meals-delivery
Link Building | | Caffeine_Marketing0 -
Am I better off with ten links from one site or one link from ten sites?
I am writing a series of linked-back articles for a highly-ranked web publisher, but wonder if I'd be better off sharing the articles across different sites. My goal is to grow our domain authority and SEO rankings.
Link Building | | Lysarden0 -
Getting links on old blog posts
There's 100 of blogs with posts that link to my competitors, but don't link to my site.They are mostly lists. Eg: "The best Sites to get blue widgets" I was thinking about getting in touch with these blogs, and asking them to take a look at my site, to see if perhaps they would add it to the list. In fact, I started doing it and I got some links already. Now I am starting to worry that Google could consider these links as unnatural, because, you know, the algos are not exactly perfect. Anyway, the links are important for the exposure anyway. I've two questions: 1. Is there any chance I'll be penalized? 2. May I get a SEO benefit from this links?
Link Building | | elefantes0 -
I Know How To Get A Link From Huffington Post ..... Should I ?
Hi pals, like the title says I know an author of the huffington post that will write a related article to my website and give me a genuine permanent link. But... he wants me to pay him $1000 for the link and the article. Do you think it's work it? Would YOU pay that price for a link like this??
Link Building | | ptiworldmoz0 -
How much time does it take for the links to be forwarded to redirected link?
Hi there,
Link Building | | MoeezLodhi
Thank you for taking out some time for this question; I have changed the permalinks last week for a website.. I forgot to redirect old permalinks to the new one.. So I did 301 redirection, it has been 4-5 days since I did that but the links are not forwarded to the new Permalink so far.
How much time should I wait for the links to be forwarded to the new permalinks? Secondly, I am sure I have done the 301 redirect correctly, as when I go to the old url / permalink it directs me to the new permalink. So I am sure 301 is done correctly. Do I need to submit the sitemap again?0 -
A good link builder / link building agency for Spanish content
Hi, I am looking for a good link building agency or freelance to execute a link building strategy for the next months. The content is in Spanish. Could anyone recommend me a good agency or a good link builder for Spanish content? Thank you very much! Jorge
Link Building | | jorgediaz0 -
Value of Inbound Links to Pages With a lot of Outbound Links
Suppose you have a resource page of the Top 50 Awesome Sites in your niche. Since there are about 50 outbound links, then I would think there will be less Page Rank being passed to internal pages from internal links on the resource page. Since you are getting less PR passed to internal pages, are there other ways the inbound links can be beneficial, such as increasing the diversity of links of your domain? Sites like SEO Optimise seem to create a lot of Top 30 Resources lists and I have read that they think it is a strong tactic.
Link Building | | SparkplugDigital0