Value of Inbound Links to Pages With a lot of Outbound Links
-
Suppose you have a resource page of the Top 50 Awesome Sites in your niche. Since there are about 50 outbound links, then I would think there will be less Page Rank being passed to internal pages from internal links on the resource page.
Since you are getting less PR passed to internal pages, are there other ways the inbound links can be beneficial, such as increasing the diversity of links of your domain?
Sites like SEO Optimise seem to create a lot of Top 30 Resources lists and I have read that they think it is a strong tactic.
-
Very good thread...I see what you're saying about time being used to do other "high priority activities" vs. controlling link juice, but I've found controlling link juice to be a high priority issue its self. To me, that's kind of like, "Why worry about how many MPG your car gets when you can figure out how to buy more gas".
Again, this is just in my experience, but I have seen remarkable ranking increases through conscious use of link equity. Whether it be with the use of NoFollow (which I know Google has said doesn't work but I believe otherwise), restructuring site architecture, or using Robots.txt, it seems like making the most use of the "juice" (or fuel), would be a worthwhile task.
I'm also still torn about "Top 50" pages that don't generate a a substantial number of links. And to explain why, I'll pose a hypothetical.
Is link juice zero-sum?
-
I'd also like to flesh out a key thing EGOL said and that Joe touched on.
"personally don't worry about linkjuice. I just link out as it meets the needs of my content and my visitors."
In my experience, if you are spending any significant amount of time on trying to figure how to pass more or less link juice from a particular area or page of your site, you are more than likely expending energy that could be used much more effectively if it's directed toward developing more content, more inbound links, social mentions, or any number of other high priority tasks.
The return on investment of evaluating link juice distribution in a way like you've described is unbelievably minor at best. And in fact, unless you have the capacity, time, and energy to do true A/B testing on a dozen or more specific sub-factors related to that link value passing, you wouldn't even come close to being half accurate in your evaluation.
Sure, it's a great exercise, and could be fascinating to write an SEO article about. But that's really about it.
-
I agree with EGOL. He has taught me to consider the value of my content and helped me realize that producing more valuable content is better than most things we think we can do to manipulate the search engines.
-
I think that the key here is the quality of your content.
If you have substantive content that is genuinely linkworthy then you should not be afraid to link out to other domains. However, if you are just tossing up yada yada yada content that nobody cares about then you are not only wasting those links, you are wasting those pages and you are wasting your time.
Now, if you are worried about linkjuice then consider how that page fits in the linkage of your site. If it has a sitewide link into it then a lot of linkjuice is going to flow in and a lot is going to flow out. However, if there is only one link from an unimportant page coming in then not nearly as much will flow out.
I personally don't worry about linkjuice. I just link out as it meets the needs of my content and my visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value of links within related articles sidebar
Hello, We have recently developed a related articles shortcode which we use on our wordpress sites. It allows editors to pull in links to x 3 related articles within their article which then appear to the side. I wondered if anyone is able to help advise about the link value of the links included within the related articles widget - i.e. will it carry the same link value as links within the copy? All I can see that's different is that the links are in an <aside>tag - is this going to make a significance difference do you think? Thanks for any help, Rachel </aside>
Link Building | | ChrisTalin0 -
Will short linking to my site affect SERPs attribution of inbound link?
Some brand partners are using their short links to link back to our site (like bit.ly but they have their own). They have a high domain authority and trust so we want that link back to be read by Google. When I downloaded all inbound links from Moz, this brand's site was not listed, making me worried that the inbound link isn't being seen or considered! Haven't been able to find any info on this...
Link Building | | PAC31350 -
Is there a software to help me check whether the sites that i give link to, also place my link on their site (reciprocal link)?
When i exchange links with others, i usually put their link on my site hoping that they'll do the same. Since it's impossible to check all sites whose link i have placed on my page to see if they have put a link back to me, i was wondering whether there is a kind of software to help me do that!
Link Building | | isidora0 -
"Links" page Value?
I was wondering, Is there any value in these days to advice clients to create LINK US or LINKS page with bunch of reciprocal links on it and solely for link exchange, I remember reading somewhere that, it is little useless in terms for ranking nowadays? Am I right? Thanks!
Link Building | | DigitalJungle0 -
Ranking Inner Pages or the Main Page?
Hello Guys, I am relatively new to the SEO world. So I am just wondering what would be more helpful. Getting the homepage ranked for a list of targeted keywords or creating a separate page for each keyword and then getting those pages ranked? Look forward to hear back, Thanks! Naimath
Link Building | | Sizmic0 -
Link Building: Asking for links versus building links
I am currently delving into link building for SEO having started out from a social media marketing side. From that angle, it was always my belief building high quality links came from engaging targeted bloggers and sites in my market and related verticals for product reviews and/or providing expert advise and opinion for posts they are creating. As I am learning more the "technical" side of SEO, I've read a lot of posters on here talk about asking from links from websites. While I get the concept from a strategic stand point, are links really asking for or is better to continue to pursue the long term investment of pitching to get coverage from well known bloggers and sites?
Link Building | | joshuaopinion1 -
Link value of :"
Very recently linkedin changed the way they link. The links in the profile are no longer "nofollow" the new links are like this: <a href="[/redirect?url=http%3A%2F%2Fwww%2Estramark%2Enl%2F&urlhash=dWm-](view-source:http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Estramark%2Enl%2F&urlhash=dWm-)" target="_blank" title="New window will open" name="overviewsite"> (http://www.linkedin.com/redirect?url=http://www.stramark.nl/&urlhash=dWm-) Question: What impact does this redirect have for the linkvalue of a link from linkedin. ( it is better than nofollow but what is the impact of this redirect? what actually happens and is the value? URL for the profile i mentioned it on. http://www.linkedin.com/in/blomwouter
Link Building | | Stramark1