Local Search: Technically optimised for Reviews & Stars, but not showing in SERPS
-
Hi,
for over a year now we actively use schema.org into our yellow pages platform.
Simultaneaously we managed to set up a review platform to attract more users to write reviews.We also monitor closely local search experts like (blumenthal and co ). So I learned in this post http://blumenthals.com/blog/2013/07/19/how-many-reviews-to-get-the-star-treatment-somewhere-between-4-and-5/ that it takes you 4-5 reviews to get the star treatment by Google.
But at this moment, I cannot find any star treatment. For example on this listing http://www.goudengids.be/hollywok-kortrijk-kortrijk-8500/1/ you can notice the presence of 6 review (http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.goudengids.be%2Fhollywok-kortrijk-kortrijk-8500%2F1%2F) but in Google itself it is not displayed as such.
So my question is: in your experience, are there any other parameters that will trigger the stars to appear?
-
Basically I learned that you cannot put schema markup in tags, everything is fixed now.
-
Hi,
I received an answer from the Google Rich Snippets Team. For the moment I cannot fully understand what this all means. Seems I'm hiding content, but not clear yet how. If any of you experts can help me out. I'll try to get an answer at google.
This is the mail i received this morning:
Hello Pieter,
Thank you for your interest in rich snippets for your site.Google can’t display rich snippets for your site goudengids.be because of the following issue(s):
Your content is marked up for rich snippets. But all the values of the attribute has been marked up under the content attribute. We allow the use of content attribute only when we need values in the machine readable format such as for currency. Please markup the actual content on the webpage.
Example URL:-http://www.goudengids.be/mort-subite-a-la-brussel-1000/#sayso-reviews
Markup Type: Review-aggregate
Hidden content:
http://schema.org/CafeOrCoffeeShop">http://schema.org/PostalAddress"> http://www.alamortsubite.com" />http://schema.org/AggregateRating">http://schema.org/Review">http://schema.org/Rating"> http://schema.org/Review">http://schema.org/Rating">
Once you have fixed your markup, run your pages through the rich snippets testing tool <http://www.google.com/webmasters/tools/richsnippets> to check for errors. When you’re all set, use the rich snippets submission form <http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback>
to resubmit your site.
Thanks again,
Google Rich Snippets Team
-
Hi Goudengids,
Thank you for explaining that! I think some members may have assumed you were a local business owner hoping stars would show up from your single business website, but now you've clarified this. I have never worked with a YP site, hands on, but I think two things would be at play here.
-
That you've got correct markup on your individual pages. Use: http://www.google.com/webmasters/tools/richsnippets to check if your markup is correct.
-
The authority of your pages, in Google's mind. Could there be any issues going on with duplicate content between goudengids.be and goldenpages.be? Typically, I see YP sites have a single domain with sub-sections for different languages, so the structure you are using is not what I'm used to seeing.
Also, how well you manage your review base may be a factor. For example, on a page like this one, I see 3 identical reviews: http://www.goudengids.be/qn/business/detail/en_BE_YP_PAID_248495_0000_76551_7575_2013000536113021/
You know how strict Yelp is with their filters and quality controls. Your YP might consider implementing stricter quality controls, too, in order to influence Google's 'trust' of your product.
Just some suggestions, and I do hope you will get a helpful answer at Google's support forum.
-
-
Hi Miriam,
we are the official belgian yellow pages website www;goudengids.be, with platform i was referring to our website.
-
Hi Goudengids,
Can you explain this in a little more detail:
"for over a year now we actively use schema.org into our yellow pages platform."
Do you mean you are running a yellow pages-type website? Or something else? More detail would be helpful, and it's good you've started a thread in the Google support forum. Some very smart folks there, for sure!
-
Hi, thx for the link to the support page.
I believe our markup is according the guidelines, no errors in the rich snippets tool, so therefore i posted the question on https://support.google.com/webmasters/contact/rich_snippets_feedback
I'll keep you posted if I receive any feedback.
-
In addition to Bereijk's answer, have you tried testing it with the Google Structured Data Testing Tool? http://www.google.com/webmasters/tools/richsnippets
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Architecture & URL length
Hello SEO Folks, Wanting to have an expert advice on which one we should give preference. We understand a well put-together site architecture is one of the major factor ranking factor. In the other hand shorter URL also an important factor. Since our site aim to have many pages and destination wise product pages, in order to have shorter URL we avoid to follow the best site structure. in our site a product page do not have the right path to have right architecture, would it hurt our DA ? Thanks in advance John Adventure Emirates
Technical SEO | | Johnauh0 -
How to Remove Web Cache snapshot page & other language SEO Title in Google Search Engine?
Hi... Please tell me how to remove web cache link given below. I have changed my SEO title but it can't be changed...Any other methods for without using webmaster tools. Kw3arat
Technical SEO | | Thilak_geo040 -
Duplicate Landing Pages showing up in search results
Hey Guys, I recently noticed that our Christmas Gifts landing page was ranking twice in the Google serps for the query "Christmas Gifts." One of these pages is an old url that has already been 301 redirected to the new url page which is also showing up in the search results. In the results, the following shows up in position 2 & 3 for the Christmas Gifts query: <cite class="_Rm">www.uncommongoods.com/gifts/christmas/christmas-gifts</cite> <cite class="_Rm">www.uncommongoods.com/occasions/christmas-gifts/christmas-gifts</cite>The url with "occasions" in it has already been 301 redirected to the url above it. Not sure why this is still showing up. I know it takes Google some time to index 301s and sometimes they show old urls, but it's been a few months since the old "occasions" url was redirected.The title tags for these pages are different but they are actually the same page. The new "gifts" version of the url was made live in the Navigation of our site just last week and before that it was hidden from our Navigation. Would this be the reason it's now showing up in search?Any ideas on why this might be happening? ThanksExplanations?
Technical SEO | | znotes0 -
Search pages showing up as soft 404 in WMT
Hi ....we are getting allot of "site search" pages showing up in wmt as soft 404's and wanted to know what the best would be to stop this. All search pages are already noindex follow but maybe we should block them in robots txt as well. Would the below help to solve this ? User-agent: *
Technical SEO | | nomad-202323
Disallow: /?s=
Disallow: /search/ Any other suggestions or direction would be appreciated to prevent these pages showing up as soft 404's tks0 -
Optimising Widgets of Content with Yoast
Hi Guys, I am working on a client's website and the developer has built multiple pages using Widgets for Content. When using Yoast on a Page level it is not recognising the keyword focus or the content for review. Is there something I am missing or does anyone have any recommendations?
Technical SEO | | musthavemarketing0 -
Remove unwanted map in SERP
My company is based in Brighton. We run courses in London. If you search 'london business writing' in Google UK, you get this: http://i39.tinypic.com/35me3qs.jpg Lolwut. Google is placing a link for a map to our Brighton offices beneath the second result. For a London-related keyword that links to a page for our London courses that contains an address for our London venue. We are registered on Google maps as being based in Brighton; we also have a map of our Brighton office on our contact page. But obviously, this is not relevant to this search. How do I get rid of this map for this keyword?
Technical SEO | | JacobFunnell0 -
Cloud Hostings & SEO Effects
Is there any negative to cloud hosting? I believe they share the same IP addresses but is it true you can still get banned if someone else on a shared IP or server does some spam?
Technical SEO | | iAnalyst.com0 -
Search optimal Tab structure?
Good day, We are in the process of starting a website redesign/development. We will likely be employing a tabbing structure on our home page and would like to be able to capitalize on the keyword content found across the various tabs. The tab structure will be similar to how this site achieves tabs: http://ugmo.com/ I've uploaded a screen grab of this page as the Googlebot user agent. The text "Soil Intelligence for professional Turf Managers" clicks through to this page: http://ugmo.com/?quicktabs_1=1#quicktabs-1 So I'm thinking there could be some keyword dilution there. That said Google is very much aware of the text on the quicktabs-1 page being related to the home page content: http://www.google.com/search?q=Up+your+game+with+precise+soil+moisture%2C+salinity+and+temperature+measurements.+And+in+the+process%2C+save+water%2C+resources%2C+money.+inurl%3Augmo.com&sourceid=ie7&rls=com.microsoft:en-us:IE-SearchBox&ie=&oe= Is this the best search optimal way to add keyword density on a home page with a tab structure? Or is there a better means of achieving this? {61bfcca1-5f32-435e-a311-7ef4f9b592dd}_tabs_as_Googlebot.png
Technical SEO | | Hershel.Miller0