Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
-
Dear all,
starting with my .htaccess file:
RewriteEngine On
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L]RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L]1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/"My questions are:
A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php"
B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right?
C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**"
Is A) B) the best practice? and C) ?
Thanks for all replies!

Holger -
I think you have it correct there. I always like to end in a slash for index pages
http://inlinear.com/ - this is your home index page
http://inlinear.com/products/ - this is your index page for the /products/ folder/group
http://inlinear.com/products/page.php - this is a page within the /products/folder/group.
Hardly anyone ever sets up index web pages like index.php or index.htm anymore, they are really not needed as they just make the URL longer. End in the slash and make sure that you are consistent with ending with that slash (vs dropping it off) when you link to your index pages.
You would need to test the script you mention that rewrites the URL. It looks like it is making sure that the index page ends in a slash, but I could be wrong.
Side story - I have had a CMS that uses http://inlinear.com/products as the index page for http://inlinear.com/products/ and this creates all kinds of issues
-
Most people are used to not having an index page and the URL simply ending in a slash. So even if you had a non slashed version as your index page, people would link to the slash and then you have to setup 301s to fix that. Otherwise you end up with all kinds of duplicate page issues.
-
I know Google Analytics looks at the slashes to group your content into reports.
So the example index page of http://inlinear.com/products
would NOT be included in reports with all the pages in the /products/ group
e.g. http://inlinear.com/products/page.php
http://inlinear.com/products/anotherpage.php
as /products is not "within" /products/ You then have a report on /products/ that leaves out the index page and this is normally your most important page!
Good luck!
-
-
Thank you, but in practice how does it work without file-extension?
As I understood its fine if I put the following link to link on my homepage-index:
http://inlinear.com/ <--- without anything...
As well when I link to the products page:
http://inlinear.com/products/ <--- again without anything (index.php)
But in case of a specific page for example in the products-folder:
http://inlinear.com/products/my-product-1.php <--- how can I live without extension?
I googled and found this .htaccess code. Seems it takes away .php and ads a "/"... is this the best practice?:
Options +FollowSymLinks -MultiViews
Turn mod_rewrite on
RewriteEngine On
RewriteBase /Adding a trailing slash
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_URI} !/$
RewriteRule . %{REQUEST_URI}/ [L,R=301]RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME}.php -f
RewriteRule ^(.*?)/?$ /$1.php [L]Is this what you mean?
-
Best practice for all three cases is to never use the file extensions. You should never link to the file extension names, and make sure in your htaccess file that you dont use the file extensions for any reason moving forward. Why?
1. Lets say you decide to re-do your site and it goes from PHP to another language like ASP or something. You would have to redirect your entire site with file extensions and would shoot yourself in the foot with SEO, traffic and anything else. By not using file extensions, you give yourself the flexibility down the road and you can maintain a constant url structure.
2. Indexing may or may not use the file extensions depending on your htaccess/server settings. You would then essentially be running into duplicate content pages and issues, and thereby negatively affecting your site. Plus, it will dilute your individual page authority.
As a side note, just be consistent with your internal linking. Whether you use relative links or not - some discussion can be had around that. But pick a route and go with it, just as long as you dont use the file extensions

Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our clients Magento 2 site has lots of obsolete categories. Advice on SEO best practice for setting server level redirects so I can delete them?
Our client's Magento website has been running for at least a decade, so has a lot of old legacy categories for Brands they no longer carry. We're looking to trim down the amount of unnecessary URL Redirects in Magento, so my question is: Is there a way that is SEO efficient to setup permanent redirects at a server level (nginx) that Google will crawl to allow us at some point to delete the categories and Magento URL Redirects? If this is a good practice can you at some point then delete the server redirects as google has marked them as permanent?
Technical SEO | | Breemcc0 -
Best Web-site Structure/ SEO Strategy for an online travel agency?
Dear Experts! I need your help with pointing me in the right direction. So far I have found scattered tips around the Internet but it's hard to make a full picture with all these bits and pieces of information without a professional advice. My primary goal is to understand how I should build my online travel agency web-site’s (https://qualistay.com) structure, so that I target my keywords on correct pages and do not create a duplicate content. In my particular case I have very similar properties in similar locations in Tenerife. Many of them are located in the same villa or apartment complex, thus, it is very hard to come up with the unique description for each of them. Not speaking of amenities and pricing blocks, which are standard and almost identical (I don’t know if Google sees it as a duplicate content). From what I have read so far, it’s better to target archive pages rather than every single property. At the moment my archive pages are: all properties (includes all property types and locations), a page for each location (includes all property types). Does it make sense adding archive pages by property type in addition OR in stead of the location ones if I, for instance, target separate keywords like 'villas costa adeje' and 'apartments costa adeje'? At the moment, the title of the respective archive page "Properties to rent in costa adeje: villas, apartments" in principle targets both keywords... Does using the same keyword in a single property listing cannibalize archive page ranking it is linking back to? Or not, unless Google specifically identifies this as a duplicate content, which one can see in Google Search Console under HTML Improvements and/or archive page has more incoming links than a single property? If targeting only archive pages, how should I optimize them in such a way that they stay user-friendly. I have created (though, not yet fully optimized) descriptions for each archive page just below the main header. But I have them partially hidden (collapsible) using a JS in order to keep visitors’ focus on the properties. I know that Google does not rank hidden content high, at least at the moment, but since there is a new algorithm Mobile First coming up in the near future, they promise not to punish mobile sites for a collapsible content and will use mobile version to rate desktop one. Does this mean I should not worry about hidden content anymore or should I move the descirption to the bottom of the page and make it fully visible? Your feedback will be highly appreciated! Thank you! Dmitry
Technical SEO | | qualistay1 -
Getting high priority issue for our xxx.com and xxx.com/home as duplicate pages and duplicate page titles can't seem to find anything that needs to be corrected, what might I be missing?
I am getting high priority issue for our xxx.com and xxx.com/home as reporting both duplicate pages and duplicate page titles on crawl results, I can't seem to find anything that needs to be corrected, what am I be missing? Has anyone else had a similar issue, how was it corrected?
Technical SEO | | tgwebmaster0 -
Do I use /es/, /mx/ or /es-mx/ for my Spanish site for Mexico only
I currently have the Spanish version of my site under myurl.com/es/ When I was at Pubcon in Vegas last year a panel reviewed my site and said the Spanish version should be in /mx/ rather than /es/ since es is for Spain only and my site is for Mexico only. Today while trying to find information on the web I found /es-mx/ as a possibility. I am changing my site and was planning to change to /mx/ but want confirmation on the correct way to do this. Does anyone have a link to Google documentation that will tell me for sure what to use here? The documentation I read led me to the /es/ but I cannot find that now.
Technical SEO | | RoxBrock0 -
Image Height/Width attributes, how important are they and should a best practice site include this as std
Hi How important are the image height/width attributes and would you expect a best practice site to have them included ? I hear not having them can slow down a page load time is that correct ? Any other issues from not having them ? I know some re social sharing (i know bufferapp prefers images with h/w attributes to draw into their selection of image options when you post) Most importantly though would you expect them to be intrinsic to sites that have been designed according to best practice guidelines ? Thanks
Technical SEO | | Dan-Lawrence0 -
Mobile site ranking instead of/as well as desktop site in desktop SERPS
I have just noticed that the mobile version of my site is sometimes ranking in the desktop serps either instead of as well as the desktop site. It is not something that I have noticed in the past as it doesn't happen with the keywords that I track, which are highly competitive. It is happening for results that include our brand name, e.g '[brand name][search term]'. The mobile site is served with mobile optimised content from another URL. e.g wwww.domain.com/productpage redirects to m.domain.com/productpage for mobile. Sometimes I am only seen the mobile URL in the desktop SERPS, other times I am seeing both the desktop and mobile URL for the same product. My understanding is that the mobile URL should not be ranking at all in desktop SERPS, could we be being penalised for either bad redirects or duplicate content? Any ideas as to how I could further diagnose and solve the problem if you do believe that it could be harming rankings?
Technical SEO | | pugh0 -
Home Page .index.htm and .com Duplicate Page Content/Title
I have been whittling away at the duplicate content on my clients' sites, thanks to SEOmoz's pro report, and have been getting push back from the account manager at register.com (the site was built here and the owner doesn't want to move it). He says these are the exact same page and he can't access one to redirect to the other. Any suggestions? The SEOmoz report says there is duplicate content on both these urls: Durango Mountain Biking | Durango Mountain Resort - Cascade Village http://www.cascadevillagehotel.com/index.htm Durango Mountain Biking | Durango Mountain Resort - Cascade Village http://www.cascadevillagehotel.com/ Your help is greatly appreciated! Sheryl
Technical SEO | | TOMMarketingLtd.0 -
.com or .co.uk in UK index? but the .com has higher domain authority...
Hi there i have a .com and a .co.uk for a site that has been around a while. However not much seo has been done on it, i was wonderign do i continue to optimise for the .com or switch to the .co.uk to rank in Google UK index for various search terms. .COM = 40 domain authority .CO.UK - 10 domain authority. Let the debate start 🙂
Technical SEO | | pauledwards0