Getting over that DA hump...
-
Hi All,
I have a client with a sizeable international manufacturing operation who we've managed to get up to a DA of 40 over time. However, things seem to have levelled out, and I'm not sure how to mix it up to get the numbers back on the rise.
We create regular blog and social content, run press releases bi-weekly, optimize on-page content and stay on top of all technical issues. What else can we do??
Any suggestions are greatly appreciated, Thanks.
-
I would suggest utilizing larger content marketing campaigns geared at the industry / vertical authorities.
At the same time, be careful to place too much weight on DA as a metric of concern. DA is a result of high level link and content strategies.
It is great for comparative purposes, and serves as a fantastic benchmark, but search revenue, CRO, acquisition and retention for your your audience is probably more important.
-
Keep in mind that DA is closer to logarithmic than linear.
It takes 10x as much work to move the needle from 40 to 50 as it did to move the needle from 30 to 40.
So, you said things seem to have "levelled out"..... Sir, the pitch has become awfully steeper and when you hit 60 the pitch becomes desperate and overhanging.
-
Could you detail this process a bit more?
-
David,
If you're not already, perhaps incorporate stakeholders and vertically aligned entities into your content process. By interviewing, featuring, and providing useful reasons for them, you have a good shot at building both goodwill and quality inbound inks, the latter being crucial to getting over the hump.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I keep, or disavow PA 1 DA 0 backlink?
Hi, I am doing link cleaning, and still a bit new to this, and would appreciate the community's help 🙂 So, I have a site which has quite a lot of low DA (or no DA) follow backlinks. BUT, the links are from my niche the sites are not spammy the anchors are okay and they are from good Geo location for me The only negative thing is that these sites are a bit "dead" meaning that there is no new content, and thus there is no traffic or clicks coming from them. Should I keep those links or disavow them? To me these links are natural, but do they help me at all.... FYI I have plenty of good DA links. But what do you guys think, if I disavow all these low DA backlinks, does Google think that I am trying to manipulate my backlink structure to look better than it naturally is? Cheers guys and girls! 🙂
Intermediate & Advanced SEO | | RistoM0 -
How does Tripadviser ensure all their user reviews get crawled?
Tripadvisor has a LOT of user generated content. Searching for a random hotel always seems to return a paginated list of 90+ pages. However once the first page is clicked and "#REVIEWS" is appended to the URL, the URL never changes with any subsequent clicks of the paginated links. How do they ensure that all this review content gets crawled? Thanks, linklater
Intermediate & Advanced SEO | | linklater0 -
Pages getting into Google Index, blocked by Robots.txt??
Hi all, So yesterday we set up to Remove URL's that got into the Google index that were not supposed to be there, due to faceted navigation... We searched for the URL's by using this in Google Search.
Intermediate & Advanced SEO | | bjs2010
site:www.sekretza.com inurl:price=
site:www.sekretza.com inurl:artists= So it brings up a list of "duplicate" pages, and they have the usual: "A description for this result is not available because of this site's robots.txt – learn more." So we removed them all, and google removed them all, every single one. This morning I do a check, and I find that more are creeping in - If i take one of the suspecting dupes to the Robots.txt tester, Google tells me it's Blocked. - and yet it's appearing in their index?? I'm confused as to why a path that is blocked is able to get into the index?? I'm thinking of lifting the Robots block so that Google can see that these pages also have a Meta NOINDEX,FOLLOW tag on - but surely that will waste my crawl budget on unnecessary pages? Any ideas? thanks.0 -
Getting a Home Page to Rank
Hi Mozzers, My question specifically has to do with optimizing a home page for specific keywords, but still keeping the design clean and not cluttered.
Intermediate & Advanced SEO | | Travis-W
How do you guys prefer to go about it? Currently our home page only really gets traffic for branded keywords (though we do have some rankings for real keywords showing in GWT which I can't really explain). I know how to write content for specific long-tail keywords, but we want to keep our homepage very clean, not filled with gobs of text. Right now my main plan is to display content under a "Read More.." button.
What do you pros suggest? Thanks!0 -
Getting out of Google's Penguin
Hi all, my site www.uniggardin.dk has lost major rankings on the searchengine google.dk. Went from rank #2-3 on important keywords to my site, and after the latest update most of my rankings have jumped to #12 - #20. This is so annoying, and I really have no idea what to do. Can it cause bad links to my site? In that case what will I have to do? Thanks in advance,
Intermediate & Advanced SEO | | Xpeztumdk
Christoffer0 -
How long need paid links to get punished?
Hi, I just discover a competitor which is dominating the first page of google with 4 websites. I analyse them and all was backed up on a private domain network, with subdomains , maybe a 100 subdomains of the main domain. He have on all 4 domains 3500 links about, with same anchor text and 40 -50 with different. all are exact match domain. So I just reported him and this one who is selling him the links. How much time need google to take action and how long need to get punished this 4 websites? Plus what will happen to them? I reported them yesterday., how much time Google need to punish him , if does... Thanks
Intermediate & Advanced SEO | | nyanainc0 -
How to link back to our main site from landing pages without getting penalized
I work for a small family insurance agency in CA and I am trying to learn how to compete in this extremely competitive industry. One of the ideas we had was to purchase all the long-tail keyword urls we could and use them as landing pages to direct traffic back to our primary site. (ex. autoinsurancecity.com). Our thought was that we could put landing pages on each that looked almost identical to the main page and use the navigation in the landing pages as links to direct traffic to the applicable category pages on the main site. (Ex. autoinsurancecity.com -> mainpage.com/auto-insurance). My concern is that I want to make sure we don't tick off Google. Implementing this strategy would result in each of the category pages getting lots of links from the landing page navigation very quickly. I don't think the links will be worth much from an SEO perspective, but I don't want them to look like spam either. Any suggestions on if this sort of tactic would put us at risk of being penalized? If so, does anyone have any suggestions on a better way to implement a strategy like this? Thank you in advance for the help! I'm totally new to this and any advice goes a long way!
Intermediate & Advanced SEO | | matthewbyers0 -
Any ideas for easy code to get rankings live?
I'm interested in gathering some further data for my site. What I would like to do is as well as collecting the search Keyword for users coming to my site, I would also like to gather the search engine position for that keyword LIVE - IE what is the current position of that keyword in the SE at the time the user put in their search. This data will be really useful when digging down on my analysis. Does anyone have any simple ideas of how you would go about implimenting this? Many thanks
Intermediate & Advanced SEO | | James770